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The specific (and at times we admit, tedious) information in this report reminds us why we enoy our jobs, and why we are so committed to each and every part of the signage process. Few projects highlight the importance of getting it right like wayfinding for a large medical campus. Even when signing a single medical building, the details that must be included in the planning process number in the hundreds - at least. The end result, however, is worth it - signage that matters and makes getting there as clear and easy as possible.
A new report, Wayfinding Management: Models & Methods, offers good guidance.
All four are good points, especially the last one in this article. Re-evaluating your business signage as your company evolves is important to ensure it best represents what you offer and properly communicates your brand. We've been busy with rebranding projects in the past few months. Take a look at some of our recent installs, and stay tuned - more are coming!
Signage specifications don't tell the whole story. Visualizing your signs before they're installed is a key focus area for Metro Sign & Awning's design team.
If you ever wanted to be able to change the color of your eyes you'll want to see this Keene NH optomistrist's office sign featuring an iris that changes colors. Designing the sign to meet the client's budget, plus planning, building and zoning codes, was a fun challenge. We're happy to say the design meets all of the business's signage needs now and into the future.
'Real world' is a phrase that's popping up with increasing frequency related to advertising. In this case, the author says "offline marketing ... is a good way to increase your brand’s awareness, and it brings your brand into the real world." Your business signage is about as real as it gets. We agree, of course. Get your business noticed in the real world by making the most of your interior and exterior signage.
In today’s crowded marketplace, businesses (both B2B and B2C) are fighting to get their brands noticed.
We like the sound of a "creative reinvention" of traditional retail, and in fact, that's what we've seen here in Boston. To take it a step further, we're seeing a great burst of creative signage not just in retail and hospitality, but in every industry vertical. If you're looking to get the signage your business NEEDS and not just the signage everyone expects, partner with Metro Sign & Awning. Taking creative visions and turning the into reality is what we love to do!
Many retailers, landlords and industry analysts believe the market is not in the midst of a steady decline, but rather a creative reinvention
Interior, exterior, wayfinding, branding, rebranding - whatever your signage needs to do to make this year successful, let us in on your plans. We'll help make sure all the signs point to your success.
Metro Sign and Awning's insight:
Here's to only positive signs in 2018! Whether your interior could use better directional or identification signage or your customers would stop in more often with a brighter exterior sign, our team is here to help! Let us know about your plans to make this year the best yet.
Having extensive experience in signage materials - from marble and granite to modern treated metals and manufactured foam and plastic - give our designers, fabricators and installers the advantage in providing beautiful signs that focus attention on the brand and the message.
In a very proactive measure, the city of Danville IL recently completed a self-evaluation to ensure their facilities meet ADA requirements. Not surprisingly, much of its signage was not compliant. When it's time to review and update your interior signage, get in touch - we're here to help.
City officials have identified a number of Americans with Disabilities Act non-compliance issues at parks, fire stations and other city properties under a self-evaluation of city facilities and services.
According to this article, winter storms are unpredictable - insurance is not. We've found some claims are handled differently than others. That said, the best way to deal with winter storm damage to your signs is to PREVENT it. If you haven't had regular inspections and maintenance performed on your exterior signs in the past 6-12 months, give us a call now. It might prevent a panicky call (and extended headaches) later.
December always brings speculation & worry about the retail shopping season. Our advice is simple: attract shoppers to your business with inviting signs, make sure your staff is ready to help them when they walk in and that interior signage makes it easy to find what they want (especially when your employees are busy helping other customers). Need new bulbs or other basic signage maintenance? Contact us!
Consumer confidence is at a 17-year high, but there are several signs Americans are dealing with financial pressures
We love turning our customers' ideas into reality. Got a great sign idea? From architectural sign concept through installation, we bring great sign ideas to life.
As strategic planning for 2018 is underway, we are developing concepts and specifying projects for several branding (and rebranding) projects. Signage materials, designs, and fabrication techniques vary so much that our clients are often surprised to find out how much sign they can get within their budget - and how attractive and effective their new signage can be. If you're considering a rebranding projects, start here to begin to estimate your signage investment.
Rebranding with new signage? Start here to get estimated figures for your 2018 planning/budgeting process.
There are four types of holiday shoppers - and each one can be swayed by attractive signage. It's too late to get a new sign before Black Friday, but you can replace worn parts and bulbs and make sure your signs are working optimally to attract all types of shoppers - the steady shoppers, the early birds, the Black Friday fans, and last-minute shoppers. Retail experts say the holiday spend has "flattened out." Contact us now about maintenance and repair to make sure your signage shines brightly throughout the whole season.
When stores compete with online retailers, both interior and exterior signage can increase sales per customer/transaction. As Deloitte points out, millennials shop for experiences more than things - that means restaurants, theaters, and other destinations need to make sure their signs are in great condition going into the holiday season. Metro Sign & Awning does repairs, too - call us to handle any maintenance issues now so your signs attract the most shoppers this season.
Deloitte said it expects retailers to see holiday sales growth of as much as 4.5 percent, while e-commerce sales are expected to jump 18 to 21 percent.
The definition of opportunity lost: your restaurant caters or rents party space, but your sign doesn't make that clear. New signage may sound expensive until you consider lost revenue. If you're ready to invest in a more profitable 2018, get in touch with a Metro representative.
Many restaurants drift in the cloud of confusion. Their messaging is either vague or cliché. They don’t truly understand what their customers want. Their identity design is out of sync with how they want to be perceived. Because of this, their marketing efforts fall flat and they struggle to break through the noise. The solution can seem to be switching things up or trying something new. Unfortunately, this only accelerates the confusion.
If this sounds familiar, it’s good to take a step back and evaluate. You need to rethink how you view branding. To summarize, you need to figure out who you are and figure out how to communicate that effectively. Once you’ve done that, you can begin to execute with consistency.
Which brings us to how to develop brand consistency.
Building your brand is the same as building a personal reputation. As you get to know someone, you can begin to predict how they will present themselves and how they will respond to situations based on their character. Thinking of your brand as a person will help you cut through the noise and connect on a human level.