Believe it or not, when it comes to choosing where to live, attractive branding can make the difference between signing a tenant and having vacancies. Think about other brands with logos that trigger instant recognition: Coca~Cola’s white lettering on a red can; the Nike swoosh; Adidas’ black and white trefoil. 

Looking to fill a brand new apartment building? Start by establishing brand recognition within the...

Signage plays a pretty important role in Museums. Bright bold colors, interesting graphics, and eye-catching fonts help command visitor attention. 

But museums offer additional challenges with architectural signage, which must align with their high aesthetics and design standards. Strong, effective signs should reinforce the buildings’ styles and standards, too, while also conveying easily-read...

An explosion of technology innovation has fueled and supported creativity across many industries — and the signage industry is no exception. Companies — retailers, business owners, healthcare facilities, and other entire industries — have been forced to strategize ways to remain relevant and profitable during the COVID-19 pandemic.  

The signage industry has been right there offering unique solutions to help...

Now that it’s behind us, we can look back on 2020 and say, with no irony, that it was certainly a different kind of year. The COVID-19 pandemic brought much of the country to a screeching halt for a time, and many companies had to pause, reset, and rethink their processes. Like many businesses, the pandemic affected our work, too.

But clients still needed signs. Companies continued to rebrand. And through it all, we continued to reach out, build relationships with new clients, and create...