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People should feel connected to the places where they live. Branding can both inspire connection, attract attention of potential tenants, and inspire current tenants to remain. Establishing brand recognition within an apartment community isn’t just possible, it’s necessary.

More than 75% of consumers choose a brand based on its name, so it makes good sense to understand your brand image — or personality — when you create its identity. This article includes a series of questions to help you define that identity.

Read the full article at: www.resident360.com

Guiding visitors around museums becomes a complex proposition when you consider that layouts (and even the buildings themselves) are often not standard or permanent. Visitors also behave differently when they tour museums, so providing clear signage is paramount.

Improving museum wayfinding systems and implementing best practices involves six steps which include observing how visitors move in each space, identifying key audiences and goals, identifying and specifying the full range of wayfinding needs specific to your museum, and embracing openness, accessibility, and flexibility.

Read the full article at: www.museumnext.com

Believe it or not, when it comes to choosing where to live, attractive branding can make the difference between signing a tenant and having vacancies. Think about other brands with logos that trigger instant recognition: Coca~Cola’s white lettering on a red can; the Nike swoosh; Adidas’ black and white trefoil. 

Looking to fill a brand new apartment building? Start by establishing brand recognition within the...

Signage plays a pretty important role in Museums. Bright bold colors, interesting graphics, and eye-catching fonts help command visitor attention. 

But museums offer additional challenges with architectural signage, which must align with their high aesthetics and design standards. Strong, effective signs should reinforce the buildings’ styles and standards, too, while also conveying easily-read...

An explosion of technology innovation has fueled and supported creativity across many industries — and the signage industry is no exception. Companies — retailers, business owners, healthcare facilities, and other entire industries — have been forced to strategize ways to remain relevant and profitable during the COVID-19 pandemic.  

The signage industry has been right there offering unique solutions to help...

Many construction companies have embraced Design-Build as a cost-effective collaborative approach for many projects. To ensure the process works as intended, contractors and project coordinators should work from a proactive — rather than reactive — approach. Also, companies considering using a Design-Build process should understand all the nuances inherent in this philosophy to avoid frustration and unintended negative consequences.

Read the full article at: www.constructiondive.com

In brick-and-mortar retail, everything that supports the store setup, from the point of sale display to staff — is designed to evoke emotions and make impressions. It’s no wonder, then, that the role of dynamic, digital signage has increased. These four case studies show how different retailers successfully incorporated digital signage to drive brand and sales: at point of sale, in pop-up stores, as a complement to online/ offline retail, and in the showroom.  

Read the full article at: screen.cloud

Wide format printers offer plenty of flexibility in signage design because they’re equipped to print on a diverse range of specialty media. As long as media fits into the printer, the opportunities are limited only by the imagination and design requirements. Possible media for printing includes adhesive and banner vinyl, canvas, backlit display film, and window vinyl.

Read the full article at: kelleyconnect.com

 All businesses involved in service and repair should offer maintenance agreements. Well-designed agreements benefit everyone — customers and the company itself. Customers receive the preventive maintenance they need. The service agreement maintains warranties’ validity. Companies with solid service and maintenance agreements benefit from strengthened customer relationships.

Read the full article at: www.contractingbusiness.com

Now that it’s behind us, we can look back on 2020 and say, with no irony, that it was certainly a different kind of year. The COVID-19 pandemic brought much of the country to a screeching halt for a time, and many companies had to pause, reset, and rethink their processes. Like many businesses, the pandemic affected our work, too.

But clients still needed signs. Companies continued to rebrand. And through it all, we continued to reach out, build relationships with new clients, and create...

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