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In today’s crowded marketplace, businesses (both B2B and B2C) are fighting to get their brands noticed.
'Real world' is a phrase that's popping up with increasing frequency related to advertising. In this case, the author says "offline marketing ... is a good way to increase your brand’s awareness, and it brings your brand into the real world." Your business signage is about as real as it gets. We agree, of course. Get your business noticed in the real world by making the most of your interior and exterior signage.