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Category Archive for: Architects/Design/Build

Let Me Entertain You: Signage for Event and Entertainment Spaces

Imagine this scene: A giant arena filled with tens of thousands of screaming fans.  Bright lights flood the stage. The bass thrums from giant speakers. The colorful crowd bobs and weaves in time to the music. Or imagine a convention center. Row upon row of booths and tables create a labyrinth of paths weaving through the cavernous space. Giant industry signs hang from the ceiling, on the walls, and suspended from elaborate frames. Professionals move among the displays to network, share expertise, and learn about the latest innovations. What do these two environments share? They both see thousands of visitors at a time —  millions of visitors each year. Concert goers and convention or event attendees have specific expectations, including

Restaurant Signage Enhances Dining and Profits

With warmer weather upon us, vaccination rates increasing, and restrictions lifting, people have been venturing out to visit their favorite restaurants in person. The pandemic hit the restaurant industry very hard — and while it’ll take time for the industry to recover from its 2020 losses, owners can take heart based on the results of a recent June survey conducted by Morning Consult: 70% feel safe eating at a restaurant, a 3% increase from the end of May 67% feel safe dining indoors 76% feel safe dining outside 59% indicated they’ll feel comfortable dining out by July Consumer excitement about eating out continues to grow and friends and family who’ve not seen each other in person for months look forward to connecting

Financial Institutions Benefit from Effective Signage

Well-designed signage allows companies — including financial institutions like banks and credit unions — to increase brand awareness and build trust among their customers. Static and dynamic signage can become powerful communications tools that help to: Build your brand and create a presence on the street Promote competitive differentiators including rates and unique services Highlight a bank’s mission and driving ideals Present information in more easily understandable chunks Offer wayfinding for people navigating by car or foot People expect to see wayfinding signs on college and business campuses, in museums and hospitals, or in retail shopping centers. Financial institutions also benefit from wayfinding, however, including exterior directional signage, parking signs, or property protection signs and interior signs that help control foot

A Solar Solution for Manzo Freeman

In early spring of 2020, Manzo Freeman Development (MFD) — a privately-owned commercial real estate firm — reached out to Metro Sign and Awning with an idea for a new signage project.  Metro had previously designed and installed a curved canopy for The Landing at Hudson Mills. Pleased with that design, creativity, and quality fabrication of the canopy at the Hudson Mills’ entrance, MFD had a new project in mind: a free-standing sign at the parking lot entrance. A Cost-Effective Solar Solution MFD wanted its new sign to reflect the company’s updated branding. The project, however, faced a pretty significant challenge: powering the LED lights in the new parking lot sign. This sign stood quite a distance from the Hudson Mills

Partnering with a Design-Build Signage Company Protects Budgets and Timelines

When you’re faced with a mammoth project that spans three years and involves many stakeholders, collaboration and communication are critical keys to a successful outcome. Equally as complex as the UMass Boston signage project, Massachusetts Institute of Technology’s (MIT) Kendall Square project has required a massive amount of coordination among the stakeholders. As a designer-builder, Metro Sign knows that when they’re involved early in the planning process, they can help to control the budget. Elena Berry, Director of Business Development at Metro says, “Developers don’t always think about bringing in fabricators — like signage manufacturers — during the early planning stages of a project. Metro has the experience to proactively identify potential issues earlier in the planning process. Then when it

The Massport Sign at the Braintree Split: Delivered with Speedy Professionalism

Three major highways — Interstate 93, U.S. Route 1, and Route 3 — converge at the Braintree Split. Just 10 miles south of Boston’s Logan International Airport, it’s also home to Massport’s Logan Express, a shuttle bus with a commuter parking lot: The Logan Express Park & Fly. Until recently, however, the sign that advertised this commuter lot badly needed replacing. Rusted and broken, with burnt-out bulbs, the old sign did nothing to call attention to this critical business.  The refurbishment of this high profile sign was a key objective of Massport’s CEO, Lisa Wieland. The Project Management team from Edward Paige Corp reached out to Metro Sign in early March with a request for proposal (RFP). Within a week, Metro’s

A New Look for Worcester Cultural Coalition’s JMAC Popup and BrickBox Theater

Worcester’s Cultural Coalition Popup’s mission is simple: to support active creative engagement and foster a strong cultural identity for Greater Worcester. The Jean McDonough Arts Center offers space for local and visiting artists, organizations, and creatives to produce art shows, open mics, classes, and much more.  In 2019, philanthropist Jean McDonough donated $2 million to support the completion of the BrickBox Theater, one of the Worcester Cultural Coalition programs. To honor her gift, the Coalition teamed with a local graphic designer, Travis Duda of Hunchback Graphics, to create a new logo. Incorporating the colors of the “Worcester Cube,” the JMAC sign embraces bright neon and pop art aesthetics to welcome everyone who visits the permanent popup, part of a public-private

Bring Your Brand to ADA Signage

The Americans with Disabilities Act (ADA) has many requirements for bringing current signs into compliance or when you create new ones. How can you bring your brand to ADA signage when creating new signs or bringing your current ones into compliance? While ADA signage requirements are first and foremost intended to improve safety and accessibility for customers and building visitors, many companies are pleasantly surprised at how the required signage can also support branding.  We’ve helped large and small companies get a better understanding of ADA signage and to see how they can incorporate it into their interior design and include branding elements. What is ADA Signage? ADA signage is designed in accordance to the regulations of the Americans with

How Many Buildings in the World are LEED Platinum Certified?

We’ve followed LEED and related architectural and design concepts for years, and always operated with a goal of finding the most efficient operational methods that are effective while having the lowest impact on natural and other resources. Expect to hear more from us on the subject in the coming months. In the meantime, we’d love to hear from our clients and partners, how are you working to make the most efficient use of time and materials?

How Real Signage Plays into a Virtual World

Earlier this year, a report by the Outdoor Advertising Association of America showed that outdoor advertising not only remains tops in terms of cost-effectiveness, it continues to be one of the strongest drivers of online searches.  How Outdoor Advertising Fuels Online Searches According to the report, outdoor advertising was as successful in spurring Facebook activity as were TV ads, and results were similar for driving traffic to Twitter and Instagram. If it sounds surprising at first, when considering your routine behavior it’s easy to understand the findings.  While commuters are strongly encouraged to ignore their phones while on the road, thanks to mobile devices, we’re accustomed to tuning in to an increasing amount of visual stimuli all the time, even while

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