ARCHIVE: Category Archive for: Branding

How Signs Stay True to Brand and Meet Design Requirements

Can you see me now? Verizon Wireless, and many of its authorized dealers, depend on Metro Sign & Awning to see that their signage represents the company well on many sites. For some time now, Metro Sign & Awning has been an Authorized sign manufacturer for Verizon Wireless. And while the company has a comprehensive, 200-plus-page book of branding standards, there’s a surprisingly large “gray area” and much needed flexibility built into the process of design review. Accurate Information is Key to Best Signage Design, Installation Because every business location is unique, regardless of how many branding guidelines there are, there must be some room for interpretation. When a Verizon authorized dealer contacts us about updating or installing new signage,

Campus “Freshened Up” with New Wayfinding and Identification Signs Color matching is important, and trickier than it sounds. (Ask any parent of a fashion-conscious student who has recently been back-to-school shopping.) At Metro Sign and Awning, our back-to-school preparations were not about fashion, but about helping students find their way around campus. A shade off here or there may not matter to some, but when it comes to the consistency for an established brand it is critical. As at most universities in New England (and everywhere else!), the facilities, operations, and grounds crews at Fitchburg State University have been busy all summer. As a result the FSU facilities department has needed a number of new signs around campus for new and

Metro’s Keene, NH crew has been busy with installations for national brands this summer. Find out what it takes to handle the big names in signs. Big brands often require big, high visibility signage – and Metro Sign & Awning has the experience and equipment to handle the job. But even before the installation can begin, detailed survey work needs to be done – and the permitting process can be lengthy. Here are four keys to Metro’s reliable handling of the big signage jobs: 1. Metro is UL listed – a prerequisite for most larger sign installations 2. Metro has the large equipment necessary for the larger jobs – and the experienced operators and installers

We’re very excited about YOTEL Boston’s Grand Opening! The forward-thinking micro hotel offers a “smart, flexible space that suites individual needs.” It’s a business model we love: providing smart and flexible designs that are tailored to meet individual needs is what we strive to do every day. Signage must meet the needs of a business, while being flexible and innovative in order to shine and celebrate the uniqueness of each commercial enterprise. Members of the Metro Sign & Awning team have been working closely with the city of Boston and YOTEL developer Boston Global Investors (BGI) for more than a year to make sure the signage – inside and out – would be as smart, bold, and bright as the

New owner of full-service salon sees vibrant results with new logo, new sign When Infinity Hair, a full-service salon and barbershop, was purchased, the new owner needed a new logo and sign. Metro Sign and Awning helped create a bold new look for the business. The owner had several ideas. Metro’s Keene designer took those ideas and developed several concepts as a guide to steer the general direction of the sign. “Once we had picked a basic concept, (designer Kris Arnold) dove in deeper and created a more detailed rendition,” explained Patrick Grizzard, Sales Manager. ‘The result was a stunning vinyl sign using the colors of the rainbow in an intertwined infinity sign.” The Advantages of Vinyl Graphics Grizzard is

Glass House in Cambridge was working with a visibility issue with respect to its new Kendall Square location. Since the business is set back from the main road, it is not easily seen by prospective diners. The restaurant’s owner and design firm (Hacin + Associates) had some great ideas for encouraging traffic, and they weren’t about to put mediocre signage on the menu. Shortly after calling Metro Sign & Awning, our creative designers and fabricators were able to turn those great sign ideas into reality. The result: compliant signage that’s attractive, highly effective, and – as a bonus – is also mobile. When Signage Restrictions Are Tough, the Tough Get Creative After investigating several options for internal illumination, it was clear the

National Amusements is committed to providing the ultimate entertainment experience in theatres around the world under its four cinemas brands – and that ultimate experience includes modern, exciting signage. Metro has worked with National Amusements to rebrand inside and out. Interior Signage conveys branding for Showcase Cinema Ensuring the brand identity is consistently carried through all interior and exterior signage is important – and making sure the signage is bold, beautiful and attention-grabbing is just as critical to the theaters and property managers. During its long-standing relationship with National Amusements, Metro Sign & Awning has provided interior and exterior signage for several of its theaters in Connecticut, Massachusetts, New Jersey, New York, Ohio, and Rhode Island. Last year, Metro crews worked in

National Amusements’ Showcase Cinema XPlus theaters are large format auditoriums featuring Dolby Atmos™ sound and today’s most advanced digital projection and screen technology. All the advanced technology deserved a new look, and Metro Sign and Awning created the interior signage to ensure the brand portrayed the just-right image. Just in time for the Thanksgiving weekend, we completed installations in Farmingdale, NY, Island 16, Holtsville, NY (with our New York partner, Vallesigns), and Lowell, MA theaters. Some of our work included new lobby illuminated identification signage, projecting illuminated restroom signs and the new stainless back lit/blue LED illuminated XPLUS signage. If you haven’t had a chance to experience the newly renovated Showcase Cinemas theaters, we suggest checking them out. Back lit channel letter mounted to a