When stores compete with online retailers, both interior and exterior signage can increase sales per customer/transaction. As Deloitte points out, millennials shop for experiences more than things – that means restaurants, theaters, and other destinations need to make sure their signs are in great condition going into the holiday season. Metro Sign & Awning does repairs, too – call us to handle any maintenance issues now so your signs attract the most shoppers this season.
This article presents a positive view for traditional retailers, and we agree the brick-and-mortar world has changed dramatically – yet again – in 2016. Is your sign in step with the times?
We’ll be celebrating our nation’s birthday next week, and we hope our customers and friends will be doing the same. A bit of housekeeping: our offices in both Tewksbury and Keene will be closed on July 3 and July 4. Then it’s back to business on Wednesday! How Will You Celebrate the 4th in Boston? There are so many highly-touted July 4th celebrations in Boston and throughout New England, it’s hard to get to all the places you want to go! BostonUSA.com and Boston Discovery Guide list many, with some Fourth of July events in the Boston area starting tomorrow. Of course we won’t just be taking a couple of days off and celebrating the whole time. (Although “fun” and “relaxation” play pretty large parts
The United States Sign Council Foundation, as a part of its on-going effort to provide verifiable information about the optimal usage of signage, has issued a new report titled: “The Economics of On-Premise Signs.” The report makes fascinating reading. It covers everything from the various rationales for local signage regulation to the impact of signage on communities, customers, and businesses. But even more interesting are the discussions of potential signage benefits (which we’ve previously touched on, here). Understandability For example, the report details how a sign that is easier to understand “imposes fewer cognitive demands on the viewer.” Ultimately, more understandable signs allow customers and prospects to learn more about what a business offers. What enhances this kind of signage
When the Boston Public Library wanted dramatic new exterior environmental graphics – including interpretive panels and engraved pavers – at its newest branch, in East Boston, they turned to the noted architectural firm, William Rawn Associates. Rawn, in turn, asked for consultative help from Arrowstreet. And when the time came to fabricate the designs, Rawn and Arrowstreet came to us. The East Boston Library is the newest branch library in the Boston Public Library system. Located in the middle of Bremen Street Park, the building features three entirely glass walls and soaring roof that allows in filtered light, helping to connect the new Library’s indoor resources with the Park’s natural outdoor elements. A new series of interpretive panels are located
While Metro Sign & Awning has long been happy to call Boston our home, we nevertheless get excited when we’re asked to design and/or fabricate signage for natives of other parts of the U.S. Whether we’re working with a West Coast architectural firm, or designing custom signs for a national partner based in Texas or Tennessee, we love what we do, wherever we’re asked to do it. In fact, we’re just as proud to point some pylon signs we’ve installed in South Carolina or to show off photos of a giant banner in Chicago as we are wayfinding signs or a public park here in the Boston area. We’ve even developed our ROI calculator than any business around the country
We can’t really take credit for this one. Browsing the web the other day we came across a blog that celebrates New England through signage you’re unlikely to see anywhere else. It resonated with our hearts as well as minds, so we decided to link to some of the photos it displays. For example, we New Englanders have a unique way of stating things: Thickly Settled And we love our heritage, enough so that we’re unlikely to update a sign just because it is showing its age, like this one. Slow School Other areas of the globe have winter, but few of them are inhabited by people so comfortable with the annual changes in weather
The term “ADA Signs” is now in widespread use among architects, general contractors, developers, and signage experts. “ADA” stands, of course, for the Americans with Disabilities Act. But the term “ADA Signs” is misunderstood almost as often as it is interpreted correctly. For example: 1. A great many people believe that “ADA Signs” refers to those containing Braille symbols for the benefit of people who are visually impaired. That’s like saying elevators are installed in buildings for the benefit of people who are unable to climb stairs. The claim is true, as far as it goes, but it doesn’t go nearly far enough. While signs containing Braille and other raised characters are a highly visible expression of the ADA requirements,
We are pleased and proud to announce that we have completed the acquisition of the premiere sign company in the Southern New Hampshire and Vermont region. Custom Designs Signs (CDS), located in Keene, NH, has been a leading provider of signage design, fabrication, installation, and service since 1969. The company has built its enviable reputation by crafting high quality and eye catching signs and displays for a large number of local businesses, architects, and developers in the greater Monadnock and Brattleboro regions of New Hampshire and Vermont. Recent projects include the Keene State “Wall of Donor Recognition,” Nanotech, Brattleboro Ford, TGI Friday’s, and The Center at Keene. Key people at CDS, including Jim Vitous and sign maker Kris Arnold, will
It’s always exciting when one of our projects “makes the news.” This happened most recently on Thursday, January 9th, 2015, at 6 AM and again at Noon, when our recently installed electronic monument sign at Everett High School was featured as part of a story aired by WCVB (Channel 5, Boston) on the cold snap that enveloped Boston last week. The mention is particularly gratifying since WCVB-TV Channel 5 won seven National Headliner Awards last year, including two first-place finishes, in more categories than any other local television broadcaster in the country. Presented by the Press Club of Atlantic City, the annual National Headliner Awards recognize journalistic merit within the communications industry. Channel 5 was the only New England television