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Category Archive for: Customer Spotlight

Inside Metro Sign

One of the easiest ways to get recognition is to put up a sign. We’ve all seen those iconic signs that garner instant attention: The Citgo Sign in Kenmore Square, Cask ‘n Flagon next to Fenway, McDonalds’ golden arches. Target’s bullseye. A quick glance at these signs tells us immediately what store we’ve found. But these globally recognized icons—like any sign, really—needed serious planning and strategy to work effectively.  Most people—even smart businesses who hire a company like Metro—don’t realize all the steps involved with designing, building, and installing signage. Adding signs requires more than simply hanging a sign on an interior wall or erecting a sign on a pole outside. Developing a signage strategy, from conceptualization through installation, often

A Functional AND Attractive Sign Project

Whenever a client requests a sign that’s a little different from the norm, the Metro Sign team gets excited. We love a good challenge! Workers Credit Union, in Littleton, MA, needed interior and exterior signs for its new headquarters and office. We partnered with general contractor Nauset Construction Corporation to create the signage package, which included a unique canopy sign. The first challenge: The canopy sign had to sit on top of a custom steel and glass canopy, which certainly limited how we could safely attach it. The second challenge: It had to look great not just from the front, but from the back, too, because it was clearly visible from a second floor conference room whose windows overlooked the

Behind the Scenes at the Majestic 7 Cinema

Lights! Camera! Action! In 2019, the family-owned and operated Majestic Cinemas began a major build-out at the Arsenal Yards shopping center. It included an exciting signage package to draw the attention of prospective visitors to the new movie theater. The signs complement this eclectic collection of retail, restaurant, and entertainment spaces in Watertown, MA’s historic Arsenal Yards. Metro incorporated color-changing LEDs into the canopy and blade signs. This approach allows the theater to adjust the colors to highlight seasons, events, holidays, and featured new releases. Edits on the Cutting Room Floor The space that houses the theater was once an old tank armory and factory. Boylston Properties and The Wilder Companies collaborated to convert this old brick building into an upscale

A New Look for Worcester Cultural Coalition’s JMAC Popup and BrickBox Theater

Worcester’s Cultural Coalition Popup’s mission is simple: to support active creative engagement and foster a strong cultural identity for Greater Worcester. The Jean McDonough Arts Center offers space for local and visiting artists, organizations, and creatives to produce art shows, open mics, classes, and much more.  In 2019, philanthropist Jean McDonough donated $2 million to support the completion of the BrickBox Theater, one of the Worcester Cultural Coalition programs. To honor her gift, the Coalition teamed with a local graphic designer, Travis Duda of Hunchback Graphics, to create a new logo. Incorporating the colors of the “Worcester Cube,” the JMAC sign embraces bright neon and pop art aesthetics to welcome everyone who visits the permanent popup, part of a public-private

Metro Sign Helps Colleges and Universities Enhance Messaging, Signage, Wayfinding and More – Higher Education Series Overview

No one likes to get lost! And one of the best ways an institution can help people find their way or get important information quickly and clearly is to employ signage. In fact, signage offers a good tool for higher education settings. Freestanding signs with electronic message center displays (EMC) distribute daily and emergency information efficiently, and wayfinding signs help people navigate campus more easily. Interior signs can reinforce learning by supporting multimedia for lectures or enhance the interdepartmental recognition of student accomplishments by enabling departments to promote their students’ successes. And consistent signage supports both an institution’s branding and elevates its school spirit. Metro Sign has worked with a variety of colleges and universities right here in the heart

Keeping Pedestrians Safe at Fitchburg State – Higher Education Series Post 1

One of the colleges with whom Metro Sign has worked is Fitchburg State — a client for over three years. Some of the college’s first projects included adding need-based interior photopolymer Americans with Disabilities Act (ADA) signs. This initial opportunity led to additional signage projects including wayfinding, monument signs, directories, building identification, and award displays. One important job included the addition of flashing pedestrian signs at crosswalks. College administrators worried that vehicles failed to slow down when students and faculty entered the crosswalks, which could cause a hazardous situation. To keep both vehicle and foot traffic safe, Metro Sign installed environmentally-friendly new pedestrian signs with flashers activated by the press of a button. These solar-powered lights flash visibly to vehicles

Controlling Costs on a Complex UMass Boston Signage Project – Higher Education Series Post 2

While Fitchburg State needed updated signs that complied with the Americans with Disabilities Act (ADA) regulations and a visually appealing way to celebrate its 125th anniversary, the University of Massachusetts Boston needed interior signage and more as part of its Renovations to Existing Academic Buildings (REAB) project. This monumental project included construction in McCormack and Wheatley Halls, Healey Library, and Quinn. Much of the renovation involved adapting vacant spaces to accommodate programs from the Science Center. Metro Sign’s contribution to the project included providing wayfinding, directories, and ADA compliant signs. UMass Boston initially provided specifications for a higher-end fabrication. When it was determined that the initial sign design would exceed the funds allotted Metro stepped in to help. Understanding the

No Signage Project Too Big at Suffolk University – Higher Education Series Post 3

Suffolk University might also share UMass Boston’s philosophy: Go big, or go home. Although Suffolk wasn’t working on a Renovations to Existing Academic Buildings (REAB) project when they called Metro Sign, they did have an unusual project in mind. Among its requirements for new architectural signage, the university wanted to add a 21 panel, 20-foot high wall mural. This high-pressure laminate (HDP) exterior wall mural required considerable engineering expertise and clear communication and coordination to ensure the seal on the curtain wall and panels would fit into the Z-Clip system. Have you ever arrived at a new location and you’re not quite sure where to go? Or you look at the map — often a freestanding sign — and it

Building Relationships at Salem State University – Higher Education Series Post 4

Some partnerships are made to last — and such is the case with the relationship between Metro and Salem State University, a client since 2003. Over the years, we’ve updated or added just about all the college’s campus and Americans with Disabilities Act (ADA) signage. From monument signs and flag banners to wayfinding signs, building identification, directory signs, and pretty much everything in between, we’ve made sure that everything we create fits Salem’s brand. Working in tandem with Salem’s marketing and facilities people on a series of projects over the past 17 years has allowed us to develop the partnership. It’s Metro Sign’s responsiveness and the quality of signs we make that make us the go-to choice for the university.

Grainmaker is Bowled Over with Our Signs

“I passed a new place and it looks pretty cool. We should try it.” How many times has a friend said this? You can’t judge a book by its cover, but you can gather a really favorable first impression from the outside of an eatery. Is it fun or fancy? Healthy or heart attack? Exterior design can be the first draw, even before the menu is posted. That was the case with a recent Metro Sign & Awning project.  Prior to Grainmaker opening a second location at 248 Elm Street in Somerville (the first one was at 91 Summer Street in Boston), owner Chris Freeman contacted us. Things were taking off for the young entrepreneur and he wanted to maintain

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