Signs may be in her blood. Elena started her career managing national accounts at a small sign company in Haverhill, MA, before moving to another sign company in Hudson, NH. Polishing her skills and learning the business, she pined for an opportunity to combine national accounts marketing with business development and trade show action. Just about the time she began to feel confined, she learned of an opportunity at Metro Sign and Awning, and leaped at it. It was a perfect fit. Elena was looking to flex her marketing muscles, and Metro Sign was looking to grow. “We have great people in all the right positions, ” she explains, “and I have all the tools to create my own success.
With a degree in Mechanical Engineering from Worcester Polytechnic Institute (WPI), Corey Fisher is a man who knows how to make things. He enjoys the challenges that come with the signage industry and takes pride in the products he helps create. Corey first started with Metro Sign and Awning about 10 years ago as a technician, a role which soon developed into an estimating position. About a year later, an opportunity arose for Corey to join in partnership with the existing owners: Brian Chipman and Tom Dunn. “Throughout school, I was always interested in CAD design and CNC machining, which just so happens to have many applications within the signage industry today,” says Corey, “so I asked Brian and Tom
For Jamie Potvin, the process starts when information about a new project begins to trickle in through one of the sales team members. Over the next days and weeks, she steeps herself in the client’s history and strategy, various signage suggestions, client and team requests, and specific requirements, as well as any graphic elements such as client logos that are already available. She also likes to look at comparable signage of the same size and classifications that’s already “out there” in the community. Then she dives into the design process. With more than fifteen years of experience, Jamie likes to start a project by working on some “looks”: rough sketches and simplified renderings of the new sign’s essentials. She’s usually
To most of us, beautiful designs just spring full blown from nowhere in particular. But in reality, the polished look of all the objects we see – complete with all the associations each one brings to mind and the various messages and feelings each one conveys – are the result of much hard work by a visually-gifted group of people who work as “designers”. Metro Sign and Awning is well staffed with a group of designers who routinely make clients’ visions come to life in three dimensions. One of these is Susan MacGregor, Senior Designer, who is responsible for creating the drawings that will later be turned into signs, as well as for the presentation visuals shown to clients for
Cabinet maker, sign maker, account manager. Mark Vella is a “hands-on” kind of guy who very much enjoys working with Metro Sign and Awning’s customers, finding out what each one needs in the way of signage, and helping to deliver it. After a varied career first working with wood, then later with signage materials, Mark found his way to Metro Sign and learned his true calling: making contact and working with contractors, architects, building owners, and just about anyone who has a message to communicate and needs Metro Sign to give it solidity and dimension. Mark keeps his ear to the ground, searching out potential projects via a wide variety of industry channels. He also actively develops relationships through which
Although the products rolling out the big door are nearly always “one of a kind,” and often highly artistic or creative, at the base of it all, Metro Sign and Awning operates around a factory. Every day, artisans and support staff deal in actual, physical goods that have to be cut, bent, shaped, carved, welded, sanded, finished, painted, and more. Nothing happens until that material and the requisite supplies for the various manufacturing processes are procured. So in a real sense, Craig Wondrasch sits at the very heart of the Metro Sign and Awning complex. Pricing the Materials and Supplies – Putting It All Together “In my purchasing role,” explains Craig, “I look at a complete set of drawings for