The most effective outdoor signage does more than point out the entrance to your business’s parking lot. Well-designed outdoor signs communicate your company’s brand and image. Monument signs, like the one created for J. Borstell Realty, can also help to cement a business’s presence in the area. When Jeffrey and Kelsey Borstell assumed leadership of the family-owned and operated real estate company, they wanted to update the business image. Established in 1981, the Borstells were ready to evolve and rebrand the business to take it to the next level. They partnered with Metro Sign for the project. The Metro team’s designer, Jamie Potvin, collaborated with designer and brand strategist Jaime Chemaly, of FoxShop, to bring the new design to life.
While Fitchburg State needed updated signs that complied with the Americans with Disabilities Act (ADA) regulations and a visually appealing way to celebrate its 125th anniversary, the University of Massachusetts Boston needed interior signage and more as part of its Renovations to Existing Academic Buildings (REAB) project. This monumental project included construction in McCormack and Wheatley Halls, Healey Library, and Quinn. Much of the renovation involved adapting vacant spaces to accommodate programs from the Science Center. Metro Sign’s contribution to the project included providing wayfinding, directories, and ADA compliant signs. UMass Boston initially provided specifications for a higher-end fabrication. When it was determined that the initial sign design would exceed the funds allotted Metro stepped in to help. Understanding the
Have you ever watched the credits roll after a movie? When you realize how many collaborators are involved, it’s no surprise that many great movies exceed their budget exponentially. That’s why we’re proud of an unexpectedly collaborative project that we recently completed without disrupting the schedule. The Project When Roche Brothers approached us to work on one of their locations, we were honored and excited to be sought out by a family-owned Massachusetts company that we all know and love. They asked us to co-design, build, and install clean looking, durable interior and exterior signage, and approximately 1,000 square feet of painted stenciling to add a crisp design element to the indoor environment. We happily agreed. Behind the Scenes Every
If you ask any member of our team about the most exciting part of our work, you’ll likely get the same answer: Every project is unique. There’s never a cookie-cutter solution—and that’s where we get our inspiration. Recently, the design team at the real estate development company Related Beal approached us with one such challenge. In this case, the city of Boston had asked the luxury rental company to place wayfinding signs in strategic locations on Boston’s waterfront. The signs needed to help pedestrians navigate the bustling waterfront where the company’s Lovejoy Wharf property is located while complying with city, district, and environmental codes. Mapping Walking Traffic The first challenge was to identify the most elegant positioning for the signs
Working on and around Boston’s infrastructure and services is always exciting, and participating in the South Boston Waterfront Transportation Center has been very rewarding. Recently, we completed the fabrication and installation of about 600+ wayfinding and ADA signs there. South Boston Waterfront Wayfinding and ADA Signage Project Completed Designing, fabricating and installing 600+ wayfinding and ADA signs on a tight schedule is much easier when your partners are as professional as those at Skanska Group. We salute Metro Project Manager John Durant, who did an outstanding job overseeing the work, and we can honestly say that everyone on our team went above and beyond. In the end, we were delighted to hear from Skanska Project Manager Mike Pugh that his team also
Last summer, the owners of Haverhill Valley Forum expressed interest in working with Metro to dedicate their arena in the memory of Paul Gilmartin. We were excited and honored for the opportunity to work on the project. The challenge was that the perfect location on the face of the building was all glass windows and the sign they wanted to have would feature illuminated channel letters. Our sales, design project management and engineering team worked in collaboration with the Forum’s electrician to create the solution to make it happen. Sign Designed to Stand Out (by blending in) The letters were mounted to a raceway that was painted to blend into the tinted windows. We then conducted a technical survey that