Retail sales depend greatly on giving prospective customers a clear idea of what you’re selling, and then making it fast and easy for them to get what they want, when they want it. That’s why retail stores often live (or die) on the quality of their signage. Whether you are running a “Mom and Pop” sandwich shop or coordinating brand and local signage for a regional chain, here are some simple suggestions to help you open a new store, or improve the signage in any retail operation: Keep Your Signs Looking New In most retail situations, nothing turns off potential customers more quickly and permanently than the feeling your store is old, out of date, or dirty. Your signage serves
