Any business is inherently interested in knowing the return on investment (ROI) for the important actions it’s considering, because doing those calculations not only makes it easier to choose among different strategies, but also helps identify which of several possible actions should be prioritized and which ones are better delayed.
With signage, you can do two varieties of ROI calculations:
ROI in comparison with other advertising expenditures
Pure financial ROI in comparison with any type of expenditures
If you haven’t already, by the way, […]
Signage Scam Stresses Small Business Owner
If you can’t trust your sign-maker, who can you trust?
That’s what Shay Kindle, owner of a do-it-yourself workshop in Lubbock, TX, is wondering after a run-in with a sales rep who scammed her, big time, on what should have been a simple, affordable, and effective signage project.
In May, 2013, Shay found herself targeted by local representatives of Signtronix, a national company. The smooth-talking sales rep proposed to fabricate and install an electronic sign to promote […]