Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly, signage can cause overstimulation and even confusion. Signage at your place of business is just as important as your website design and shouldn’t be an afterthought.
“I passed a new place and it looks pretty cool. We should try it.” How many times has a friend said this? You can’t judge a book by its cover, but you can gather a really favorable first impression from the outside of an eatery. Is it fun or fancy? Healthy or heart attack? Exterior design can be the first draw, even before the menu is posted. That was the case with a recent Metro Sign & Awning project. Prior to Grainmaker opening a second location at 248 Elm Street in Somerville (the first one was at 91 Summer Street in Boston), owner Chris Freeman contacted us. Things were taking off for the young entrepreneur and he wanted to maintain
New owner of full-service salon sees vibrant results with new logo, new sign When Infinity Hair, a full-service salon and barbershop, was purchased, the new owner needed a new logo and sign. Metro Sign and Awning helped create a bold new look for the business. The owner had several ideas. Metro’s Keene designer took those ideas and developed several concepts as a guide to steer the general direction of the sign. “Once we had picked a basic concept, (designer Kris Arnold) dove in deeper and created a more detailed rendition,” explained Patrick Grizzard, Sales Manager. ‘The result was a stunning vinyl sign using the colors of the rainbow in an intertwined infinity sign.” The Advantages of Vinyl Graphics Grizzard is
Glass House in Cambridge was working with a visibility issue with respect to its new Kendall Square location. Since the business is set back from the main road, it is not easily seen by prospective diners. The restaurant’s owner and design firm (Hacin + Associates) had some great ideas for encouraging traffic, and they weren’t about to put mediocre signage on the menu. Shortly after calling Metro Sign & Awning, our creative designers and fabricators were able to turn those great sign ideas into reality. The result: compliant signage that’s attractive, highly effective, and – as a bonus – is also mobile. When Signage Restrictions Are Tough, the Tough Get Creative After investigating several options for internal illumination, it was clear the
Our talented creative team is already hard at work creating signs you’ll see in 2017, but they recently got together to discuss some of their favorite signage projects of 2016. ADA Signage Required in most buildings, ADA signage must be created and installed according to strict guidelines. At Metro, we strive to create ADA signage that is not only a functional, but also a beautiful, addition to interior design. We enjoy the challenge of designing ADA signage that incorporates elements of our clients brands, that is also compliant and enhances building utilization for all. Awnings Awnings and enclosures can update a business image, invite customers into a new entrance, and serve as new and additional signage. In some cases, helping a
This video highlights some of our work creating blade signs and window graphics for the shipping container kiosks on Drydock Ave. If you’re in Boston, stop by today to grab a bite to eat, and check out our signage while you’re at it! You can find Drydock Ave next to the Innovation and Design Building. Directions here.
The Boston City Council has a Special Committee on “Small Business, Entrepreneurship & Innovation.” This Committee is going to take testimony and deliberate about regulations concerning free-standing sidewalk signs in our fair city. The date: July 23, 2015. The time: 2:00 pm. The location: City Council Chambers. One reason for the hearing is the profusion of new, old, and conflicting regulations that can be applied to these free-standing sidewalk signs. The current City of Boston zoning codes have different standards for different neighborhoods, as well as for various business districts and even for some of the sub-districts within those areas. Once your business gets a ticket for having an “illegal” sidewalk sign, you tend to get interested in the topic.
Channel letters are among the most common signs we make, and for good reason. They are cost effective, easily shaped, extremely vivid (when designed well), and long lasting. Here are a few facts you probably don’t know about channel letter signage: 1. Because of the innate flexibility of channel letter fabrication, these three-dimensional signs can be made in almost any font or graphical shape, in almost any size, color and style. The major limitation on channel letter signage tends to be local zoning codes and other regulations. 2. Channel letters displayed against a solid color background can be seen and recognized from great distances. One common guideline is to size the letters 1.5 inches high for every 25 feet you
Retail sales depend greatly on giving prospective customers a clear idea of what you’re selling, and then making it fast and easy for them to get what they want, when they want it. That’s why retail stores often live (or die) on the quality of their signage. Whether you are running a “Mom and Pop” sandwich shop or coordinating brand and local signage for a regional chain, here are some simple suggestions to help you open a new store, or improve the signage in any retail operation: Keep Your Signs Looking New In most retail situations, nothing turns off potential customers more quickly and permanently than the feeling your store is old, out of date, or dirty. Your signage serves
Federal Express is both a well known brand and a highly successful company. So when it says there’s a solid and important connection between good signage and consumers’ decisions about whether or not to visit your store and make a purchase, it’s probably a good idea to listen. FedEx’s classic survey, called “What’s Your Sign?,” measured the power of signage to attract people and influence their buying behavior. Its results underline the potential for small businesses to find new customers and increase their sales and profitability by means of effective signs. According to the survey: More than half of consumers will hold back from giving a retail store a try when its signage doesn’t measure up, particularly if it contains