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Fabricated Thoughts from Metro Sign and Awning

Metro Sign & Awning’s latest blog posts, white papers, videos, expert advice and commentary. Learn more about the features of our innovative blog here.

 

Text Walking and Distracted Pedestrians - can better signage help?

Text Walking and Distracted Pedestrians - can better signage help?
Metro Sign and Awning's insight:

Cities aiming to be pedestrian-friendly have never faced more challenges. Distracted walking fines proposed in some U.S. cities, no-cell-phone walking lanes in others...is this what we mean by "Downtown Experience?" When we work with developers on wayfinding projects (in fact, all projects) our designs always begin by considering the human factor.

While wayfinding and pedestrian-friendly signage must be clear, functional, and helpful, it also needs to be durable, particularly  as it's usally outside, exposed to the elements 24/7. But in downtown development projects, on campuses, in corporate settings, and everywhere signage is, it's also playing an integral part in brand identity and development activities. (Most city visitor's guides, for example, feature signage prominently in their advertising, online and off.) 

With all types of interior wayfinding, room identification signs, and other pedestrian-friendly signage, the designers, fabricators and installers must ensure that the signs are ADA compliant as well. This set of challenges (and sometimes competing priorities) is what motivates us and it inspires some very creative solutions. While working with our clients to deliver the best possible signage solutions for each set of criteria, from creating the design spec to installing the finished product, our team is constantly considering how the finished product will meet the demands of the real world, while best representing our client's brand. 

Contact us to discuss how your signage can respond to the myriad demands placed on it today. 



Article Excerpt:

The dangers and accidents from text walking. Navigating and wayfinding in the presence of text walkers. Text-only lanes for pedestrians? Hello, 2018. 


Creative Car Graphics and Vehicle Marketing Ideas for Local Businesses

Creative Car Graphics and Vehicle Marketing Ideas for Local Businesses
Metro Sign and Awning's insight:

This article suggests using humor and catchy slogans on vehicle wraps. And while getting smiles out of prospects is good, when it comes to vehicle wraps, we advocate for eye-catching graphics and prominent websites and/or phone numbers. It's 2018 - your prospects are busier than ever, and you need to make the most of your advertising budget! Seeing your vehicle wrap should serve as a bold, memorable prompt to search for your company online.

Like all other signage, your message on a vehicle wrap needs to be as visually compelling and easy-to-remember as possible. 

While impressions are high with vehicle wraps, remember that other drivers usually have just a second or two to notice and register your message. (Of course, there is beauty in the relatively captive audience you'll have at stoplights!) When your vehicle is parked, a professionally designed and fabricated wrap may inspire a prospect to take a quick picture of the vehicle. 

In fact...we've known of some savvy business owners who encourage people to post photos of their vehicles on social media channels, tagging the ocmpany - who then shares the posts. Talk about getting a little extra mileage out of those advertising investments! 

Get it? A little extra mileage ... out of your vehicle wrap?   #punintended

Find out more about vehicle wraps here or call us at (978) 401-9533 with your questions. 



Article Excerpt:

Realtors, local sales reps and small businesses can turn their cars and delivery vehicles into attention-grabbing mobile billboards with vehicle wraps, graphics or decals for memorable advertising and branding impressions in a local market territory A vehicle marketing strategy for your local business could be as simple as using inexpensive door magnets and decals, or as specialized and…


Attract guests with outdoor dining, year-round

Attract guests with outdoor dining, year-round
Metro Sign and Awning's insight:

It's not *quite* al fresco dining season in Boston but we're pretty sure most local restaurant patrons will jump on the first opportunity to have lunch on the patio. Is your awning in good shape? Is it time to update or replace it? According to the National Restaurant Association, patios and enclosures should be updated and revamped every 5 -7  years. And based on the winter we've endured, we think Boston-area restaurants should be ready to accommodate their guests who have spring fever! 

High-quality awnings, canopies and enclosures create additional revenue opportunities for restaurants as well as banks, retail shops and service providers. 

For ideas to update your outdoor seating options, see our Awning & Enclosures portfolio

Awnings for Restaurants, Retailers Good for Business & Customers

At Metro Sign & Awning, we work with general contractors, property managers, and business owners to design, permit, construct and install barriers that can protect guests from New England weather. These structures, which like signs often advertise the business and brand, are usually planned with the goal of extending their summer season (and increasing revenue). Awnings, canopies and enclosures can often be shown to not only increase revenue, but also, because they offer protection from the elements, they can help reduce heating, cooling, and cleaning costs for the business as well. 

Awnings and entrance canopies can also provide a completely new look for a building facade, adding color and aesthetic appeal as well as enhancing the brand. 

And these are not your father's awnings! Modern materials are durable, UV-resistant, and can accept intricate, colorful logo designs and other graphics. Learn more about today's awning and canopy materials, and designs that make the most of your space, structure and budget: Awning shapes, designs and materials 

We also design and install retractable awnings for Boston-area businesses! 

Contact us here or call  (978) 401-9533 to discuss the many options you have for business awnings, canopies, and enclosures.



Article Excerpt:

Patios aren’t just for summer. With heat lamps, cozy blankets and fireplaces or fire pits, restaurants can capitalize on additional seating any time of the year.


Council adopts sign rules: Panel votes to block billboards along Grand Ave., Loop 303

Council adopts sign rules: Panel votes to block billboards along Grand Ave., Loop 303
Metro Sign and Awning's insight:

A recent ruling in the city of Surprise, AZ may not set off alarms in the greater business community (or signage industry) but we see a number of important lessons to be learned from this article, and the process it describes. We invite you to read it - and don't be surprised when you hear more from us on the subject of planning,  zoning, and sign design. We could write a book based on our experience, just from here in New England! 



Article Excerpt:

By Matt Roy, Independent Newsmedia - City leaders last week passed signs rules, a move that may help some local businesses, but not those hoping to erect billboards in the community.…


Outdoor Signage is Advertising that Drives Traffic, online and off

Outdoor Signage is Advertising that Drives Traffic, online and off
Metro Sign and Awning's insight:

Outdoor signage, particularly vehicle wraps and large, attention-grabbing exterior building signs, are often overlooked in marketing budgets. Ironically, they are consistently high-payoff investments, driving local search and traffic, both online and off. Translation: you want customers in real life? Make sure your signage is showing them the way! 



Article Excerpt:

New Research Available on Healthcare Wayfinding

New Research Available on Healthcare Wayfinding
Metro Sign and Awning's insight:

The specific and at times tedious information in this report reminds us why we enjoy our jobs, and why we are so committed to each and every part of the signage process. Few projects highlight the importance of getting it right like wayfinding for a large medical campus. Even when signing a single medical building, the details that must be included in the planning process number in the hundreds - at least. The end result, however, is worth it - signage that matters and makes getting there as clear and easy as possible. 

While interior wayfinding, or directional signage, obviously shares the same goals as exterior wayfinding projects, a different set of details must be addressed. Whether inside a hospital or medical campus, in a school or other public building, or a corporate headquarters, those details include branding and message management, maintenance, ADA compliance, and safety factors.

Download the report for a great overview of wayfinding, and call us with questions at (978) 238-0211. We'd love to help you with your next project!

 



Article Excerpt:

A new report, Wayfinding Management: Models & Methods in Heathcare, is available. 


A Small-Business Guide to Designing Compelling Signage

A Small-Business Guide to Designing Compelling Signage
Metro Sign and Awning's insight:

As long as your business relies on real (not just virtual) traffic and your brand exists in the real world, your signage must physically represent your business and brand. Good tips here about how to ensure all the variables - design, materials, lighting, placement, and regulations - work together to provide you with the best signage.



Article Excerpt:

In the age of digital advertising, it seems many small businesses forget the foundation of traditional marketing.


Signs and the Downtown Experience

Signs and the Downtown Experience
Metro Sign and Awning's insight:

So much we could say about Downtown signage and visitor experience - and for that matter, there's much to be said for signage that improves resident experience, as well. It's simle and true: when signage makes sense to tourists, that signage also helps improve traffic management, safety, and other details that are critical to a vibrant downtown district. That's why we're happy to share this great resource from ISA, as it highlights fundamental pieces a city must plan for when building or revitalizing a downtown shopping area, convention center, or mix-use development. The bottom line, of course: each business, downtown location, and signage need is unique. Contact us with questions about getting the best signage for YOUR business needs and your customers and downtown visitors. 

See our portfolio to view some of our Boston-area signage projects



Article Excerpt:

Another great resource from ISA (International Sign Association). Survey responses are excellent, illuminating and helpful. Contact us with questions. 


Finding Common Ground: Answers to Common Questions About Electronic Message Centers (EMCs)

Finding Common Ground: Answers to Common Questions About Electronic Message Centers (EMCs)
Metro Sign and Awning's insight:

Great info to consider when planning how to best use EMCs. Questions? Call us!



Article Excerpt:

This report from the International Sign Association (ISA) is a great primer for anyone planning to update or add Electronic Message Centers to their signage.


4 Tips for Making an Impact with Your Business's Sign

4 Tips for Making an Impact with Your Business's Sign
Metro Sign and Awning's insight:

 

All four are good points, especially the last one in this article. Re-evaluating your business signage as your company evolves is important to ensure it best represents what you offer and properly communicates your brand.  We've been busy with rebranding projects in the past few months. Take a look at some of our recent installs, and stay tuned - more are coming! 

 

 



Article Excerpt:

Metro Insight-How Signage Keeps It Real In The Digital Age

Metro Insight-How Signage Keeps It Real In The Digital Age
Metro Sign and Awning's insight:

'Real world' is a phrase that's popping up with increasing frequency related to advertising. In this case, the author says "offline marketing ... is a good way to increase your brand’s awareness, and it brings your brand into the real world." Your business signage is about as real as it gets. We agree, of course. Get your business noticed in the real world by making the most of your interior and exterior signage.

 

 

 

 

 

 


Article Excerpt:

 

In today’s crowded marketplace, businesses (both B2B and B2C) are fighting to get their brands noticed.

Transformation over turmoil: Why reports of traditional retail’s imminent death may be premature

Transformation over turmoil: Why reports of traditional retail’s imminent death may be premature
Metro Sign and Awning's insight:

We like the sound of a "creative reinvention" of traditional retail, and in fact, that's what we've seen here in Boston. To take it a step further, we're seeing a great burst of creative signage not just in retail and hospitality, but in every industry vertical. If you're looking to get the signage your business NEEDS and not just the signage everyone expects,  partner with Metro Sign & Awning. Taking creative visions and turning the into reality is what we love to do!



Article Excerpt:
Many retailers, landlords and industry analysts believe the market is not in the midst of a steady decline, but rather a creative reinvention
 

Need a Sign That This Year is Going To Be Great? 

Need a Sign That This Year is Going To Be Great? 
Metro Sign and Awning's insight:

Interior, exterior, wayfinding, branding, rebranding - whatever your signage needs to do to make this year successful, let us in on your plans. We'll help make sure all the signs point to your success. 



Article Excerpt:

 

Interior, exterior, wayfinding, branding, rebranding - whatever your signage needs to do to make this year successful, let us in on your plans. We'll help make sure all the signs point to your success. 


Metro Sign and Awning's insight:

Here's to only positive signs in 2018! Whether your interior could use better directional or identification signage or your customers would stop in more often with a brighter exterior sign, our team is here to help!  Let us know about your plans to make this year the best yet. 

 

 

 

 

 

 

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