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Despite the chatter that e-commerce is putting brick-and-mortar out of business, it’s the online-only merchants that are struggling to go it alone, as legacy retailers such as Wal-Mart come to their rescue.
This article presents a positive view for traditional retailers, and we agree the brick-and-mortar world has changed dramatically - yet again - in 2016. Is your sign in step with the times? New illumination outside, or updated interior signage, can help you capture more sales this holiday season.
Signage projects involve so many variables, getting an accurate quote can take a few conversations. Here's what you need to start so you can get the most accurate quote, online, or on the phone.
Because every business location is unique, regardless of how many branding guidelines there are, there must be some room for interpretation. Signage regulations, architectural considerations, and landlord requirements all affect how a brand's logo can be displayed in signage. Here's how we design signs that are true to the brand while satisfying a host of regulations and other situational factors.
Color matching is important for students – and perhaps even more critical for university campus signage, as it is important to brand identity. Metro Sign & Awning was able to ensure just the right shade of green greeted Fitchburg State students this fall.
Wayfinding signage should both stand out and blend in. So how do you find the right balance then, between ensuring that they fit with your décor and look good, while also showing your customers the way? Here are three tips.
National Brands know they can count on Metro Sign & Awning. Why? We are UL Listed, and have the experience in surveying, the permitting process, as well as installation. Oh, and we have the right (BIG) equipment to get the job done.
In the heart of the financial district, directly underneath Norman B. Leventhal Park, the full-service parking facility has been called "Boston's nicest garage in terms of service and quality." The award-winning facility, open 24 hours a day, is all about going green - so from the outset, the plan called for replacing the existing neon signs with LEDs that use far less energy.
Signs work for your business, attracting customers and even generating referrals, 24/7. Commercial signage is a business investment; getting the best signage and return on your investment requires planning. Start with this free ROI calculator that will help you figure out how much a sign will cost, and the payback period.
Where will you celebrate the 4th in Boston? We'll take a couple of days off next week, then head back to work on Wednesday, recharged and ready to go. One of the many reasons we take pride in our work is that our signs are truly MADE IN THE USA.
So it's summer and your customers want to sit in the shade. But in January, they needed to get out of the wind. The answer? Awnings and enclosures are among the smartest investments a business can make. Especially in a climate like New England, the exterior structures can pay off quickly, thanks to extending your hours into the evening, adding additional seating, and keeping your customers happy and comfortable, protected from the elements.
The forward-thinking micro hotel firm YOTEL, with outposts in Europe, New York, has arrived in Boston's Seaport District. The bold hospitality corporation offers customers “smart, flexible space that suites individual needs.” It’s a business model we love – providing smart and flexible designs that are tailored to meet individual needs is what we strive to do every day.
Signage must meet the needs of a business, but be flexible and innovative in order to shine – and celebrate the uniqueness of each business. See what we did for Boston's new Yotel!
According to the International Signage Association, effective signage should Attract attention, Build your brand, and Create sales. How well is yours working? Rate your signage and its effectiveness using this one-minute survey.
Great color means you'll get a second look. That’s why, when it was time to update the company’s logo and signs, Infinity Hair came to Metro Sign and Awning in Keene for a bold new identity.
How will you spend Memorial Day weekend in Boston? What lies ahead for your business when you return to work next week?
The primary signage for Glass House in Cambridge was concealed from the main traffic flow, but the restaurant couldn't install permanent street-level signage to draw attention to its Kendall Square location. Instead, Metro Sign & Awning designers and fabricators collaborated with the restaurant owners to develop mobile, battery-powered sidewalk signs to help direct pedestrians and vehicles to the restaurant.
Read how our team was able to create compliant signage that's attractive, mobile, and highly effective; so effective, in fact, that it has become a Kendall Square photo opp destination!