J.R.R. Tolkien said, “Not all those who wander are lost.” 

But in general, travelers prefer to know where they’re going. Whether an environment’s familiar or not, well designed signage helps ensure that only those who want to wander are free to do so — and everyone else can successfully find their way without getting lost.

Wayfinding, or directional, signs serve four main purposes: 

1. Pointing people where they need to go.
2. Identifying landmarks (rooms, concourses, wings, and other important features).

The whole is greater than the sum of the parts.

Strategic business partnerships empower companies, giving them the opportunity to grow their customer bases via referrals—a very potent strategy—and more importantly, improve their business by leveraging other’s capabilities to produce better products and services than they could on their own. 

Metro often works on projects involving large corporations, financial and educational institutions, retailers, mixed-use developments, and more. It’s often on projects like these that general contractors, property developers, architects, or property managers—experts in their fields but not in signage—bring Metro in to assist.

When we’re involved early in the planning stages by partners, we can anticipate and address potential issues that those not in the signage industry...

Welcome to 2022. We greet every year with optimism wondering what good things the months will bring. Some of us use January as a personal ‘reset,’ perhaps changing the route we jog or editing our wardrobes to update our own personal brand. 

What about your business’s brand? Is it time for a refresh there, too? After all, you never get a second chance to make a first impression. Make that first impression count!

The Effectiveness of Exterior Signage

You could think of on-premise, outdoor signs as the durable workhorse of all advertising types since they’re promoting your business  24/7 for years to showcase your company and brand. Exterior signs generate a strong

Signage offers a visual and branding advertising strategy with tremendous power. Essential for building brand visibility and increasing awareness, well-designed and thoughtfully placed signage can last decades and will attract thousands of customers to a brand over time.

The Cohoes sign combines face lit and halo lit with marquee lights.

Exterior signs stay evergreen, delivering continuous, repeated impressions to help reach business goals by:

Every now and then, you'll see a sign that makes you go, "Hmmm." Sometimes that reaction is caused by a funny message — or a typo. We collect and save sign images that make us chuckle. Here are some of our favorites.

Winners of the "Stating the Obvious" Award