Depending on who you ask (factor in how long they have been around), digital signage as we know it came on the scene just after the turn of the century. For some of us, that seems like last week… but I digress. It began as an advertising medium, and this focus is easily demonstrated by the first iteration of the digital signage trade show, the Digital Retail Expo. A new vision of advertising opportunities was coincident with the development of flat panel displays and compact video projection. From the beginning, it just made sense to change out the time-honored static

Source: www.digitalsignageconnection.com

Since its inception in the early 21st century, digital signage has evolved from an advertising medium into so much more. Crossing over the boundaries of retail, food service, education, entertainment, and more, it’s become an effective, pervasive multi-purpose methodology.

You have have a lot to think about when starting a business: business name, domain name, logo design, website design, business cards and more. Around 2 months ago I began looking for an office. I found the perfect location. One thing that I've never dealt with is a business sign. I [...]

Source: www.forbes.com

Whether you’re creating and installing one sign or a multi sign project, avoiding certain design issues will help to ensure that your finished signage clearly, concisely communicates your message and brand. Common signage mistakes include using poor contrast, improper font kerning (or spacing) and size, hard to read fonts, complicated graphics, and the wrong material. Signs may fail when they’re installed incorrectly or in a less-than-effective location. Experts suggest that there are seven key elements of digital signage: business, content, design, software, hardware, connectivity, and operations, each contributing to the complex puzzle of its effectiveness.

Your every correspondence from the top is an opportunity to nurture a relationship.

Source: www.fastcompany.com

In times of crisis, the written word becomes very effective, providing not only critical information, but connecting people within an organization, and fostering community. Messages form building blocks of trust — and the most effective messages contain “need to know” information that’s presented concisely and with the right tone.

Neon is a dull and invisible gas until it’s trapped in a tube and zapped with electricity. Literally pulled out of thin air, neon became the bright light of the modern world, a symbol of progress, and an essential component of the electronic age.

Source: www.sciencehistory.org

At first glance, very little appears noble about the noble gas, neon. It’s dull and invisible and, really, quite boring — until you capture it in a tube and zap it with electricity. And then it becomes something quite magical and noble indeed. During the 20th century, lights fueled by neon and other noble gases symbolized commerce and entertainment. While many of today’s signs use LED lights to emulate the bright, cheerful iconic light of neon, it’s still used in signs that illuminate the night in cities and towns from Las Vegas to Tokyo and beyond.