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Signs That Define a Building, and Sometimes a City – The New York Times
Building signs have grown into a $37.5 billion industry. Some have become so iconic they are permanent parts of the landscape, often standing in for their hometowns.
Nice article, but they did not include Boston! Correcting this, here are some well-known Boston area signs we've done:
A Signage Transformation: From Average to Elegant
The most effective outdoor signage does more than point out the entrance to your business’s parking lot. Well-designed outdoor signs communicate your company’s brand and image. Monument signs, like the one created for J. Borstell Realty, can also help to cement a business’s presence in the area.
A Guide to Freestanding Signs for Your Business
Freestanding signs are a great way to inform your customers and promote your business. But with all the different types of signs available, it can be hard to find the right sign for your needs.
We are here to help. Read on to learn more about the different types as well as all the benefits freestanding signs have to offer.
The Massport Sign at the Braintree Split: Delivered with Speedy Professionalism
Three major highways — Interstate 93, U.S. Route 1, and Route 3 — converge at the Braintree Split. Just 10 miles south of Boston’s Logan International Airport, it’s also home to Massport’s Logan Express, a shuttle bus with a commuter parking lot: The Logan Express Park & Fly.
Until recently, however, the sign that advertised this commuter lot badly needed replacing....
The 7 Key Elements of Digital Signage and How They Have Evolved with the Industry
Depending on who you ask (factor in how long they have been around), digital signage as we know it came on the scene just after the turn of the century. For some of us, that seems like last week… but I digress. It began as an advertising medium, and this focus is easily demonstrated by the first iteration of the digital signage trade show, the Digital Retail Expo. A new vision of advertising opportunities was coincident with the development of flat panel displays and compact video projection. From the beginning, it just made sense to change out the time-honored static
Since its inception in the early 21st century, digital signage has evolved from an advertising medium into so much more. Crossing over the boundaries of retail, food service, education, entertainment, and more, it’s become an effective, pervasive multi-purpose methodology.
9 Common Signage Mistakes to Avoid
You have have a lot to think about when starting a business: business name, domain name, logo design, website design, business cards and more. Around 2 months ago I began looking for an office. I found the perfect location. One thing that I've never dealt with is a business sign. I [...]
Whether you’re creating and installing one sign or a multi sign project, avoiding certain design issues will help to ensure that your finished signage clearly, concisely communicates your message and brand. Common signage mistakes include using poor contrast, improper font kerning (or spacing) and size, hard to read fonts, complicated graphics, and the wrong material. Signs may fail when they’re installed incorrectly or in a less-than-effective location. Experts suggest that there are seven key elements of digital signage: business, content, design, software, hardware, connectivity, and operations, each contributing to the complex puzzle of its effectiveness.
A New Look for Worcester Cultural Coalition’s JMAC Popup and BrickBox Theater
Worcester’s Cultural Coalition Popup’s mission is simple: to support active creative engagement and foster a strong cultural identity for Greater Worcester. The Jean McDonough Arts Center offers space for local and visiting artists, organizations, and creatives to produce art shows, open mics, classes, and much more.
In 2019, philanthropist Jean McDonough donated $2 million to support the completion of the BrickBox...
Why Effective Communication is Highly Important During a Crisis
Your every correspondence from the top is an opportunity to nurture a relationship.
In times of crisis, the written word becomes very effective, providing not only critical information, but connecting people within an organization, and fostering community. Messages form building blocks of trust — and the most effective messages contain “need to know” information that’s presented concisely and with the right tone.
Critical Role of Signage During the COVID-19 Pandemic
While COVID-19 has presented incredible challenges across nearly all industries, it also highlights the critical role being played by the signage industry.
Much of the pandemic has focused on the visual — visualizing six feet of space between people, glove and mask wearing to protect each other, flattening the curve, graphics and videos of proper handwashing techniques — and creating effective visuals is the...
A Blaze of Crimson Light: The Story of Neon
Neon is a dull and invisible gas until it’s trapped in a tube and zapped with electricity. Literally pulled out of thin air, neon became the bright light of the modern world, a symbol of progress, and an essential component of the electronic age.
At first glance, very little appears noble about the noble gas, neon. It’s dull and invisible and, really, quite boring — until you capture it in a tube and zap it with electricity. And then it becomes something quite magical and noble indeed. During the 20th century, lights fueled by neon and other noble gases symbolized commerce and entertainment. While many of today’s signs use LED lights to emulate the bright, cheerful iconic light of neon, it’s still used in signs that illuminate the night in cities and towns from Las Vegas to Tokyo and beyond.