FABRICATED THOUGHTS FROM METRO SIGN AND AWNING

Metro Sign & Awning's Insight

While it can be good to have a line out the door of your business, customers don’t like standing in lines. Digital signs to the rescue! You can use signs to entertain customers, which makes their wait feel a bit shorter. You can also shorten the line by displaying answers to frequently asked questions, providing information that people would otherwise need to wait in line to get. This creates a more convenient (a.k.a. pleasant) environment while also keeping the line moving faster.

Article Excerpt:
Digital signage can help reduce the pain of standing in lines in multiple ways, whether it is by reducing the line's size in general or finding ways to keep audiences engaged while they wait.

Metro Sign & Awning's Insight

Every industry has important standards of professional presentation—but when it comes to foodservice, customers are especially sensitive to things that look unappealing. That’s why outdated signs, signs that are in disrepair, and boring signs can crush a local restaurant’s prospects. By choosing typography, design, and materials wisely, restaurants can evoke an atmosphere and personality with their exterior signage alone. Get more specific details and examples at the link!

Article Excerpt:
Almost every brick-and-mortar business needs good signage. For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside.

Metro Sign & Awning's Insight

The Cincinnati Children’s Hospital Medical Center (CCHMC) has grown a lot in recent years. While this was a good thing, the wayfinding signage for the hospital’s main concourse hadn’t been designed for this scale. As a result, 3,000 outpatients and their families arriving daily ended up in a stressful situation, struggling to find their way among a patchwork of mismatched designs. So, CCHMC leadership approved a makeover of the hospital’s wayfinding signs, art, graphics, and positive distractions. The results, recently unveiled, are excellent.

Article Excerpt:
Browning says one of the most compelling aspects of the project was recognizing that the previous concourse was adding stress to users’ experiences. “We definitely improved the intuitiveness and added a calming sense,” he says. Furthermore, he says the project’s architectural language will be used when the main concourse is extended to connect to the new critical care building. In fact, designers have already started developing the addition’s wayfinding cues, starting with its animal character: a giraffe.

Metro Sign & Awning's Insight

Did you know businesses lose money every day because of digital signage myths? It’s true. One myth is that installing it and programming it will be too complicated or costly. In fact, both of those things are easy to do— especially programming. Signs are intended for business owners who want to “set it and forget it.” Another myth is that the technology isn’t mature enough for the signs to be economical, in terms of power use. The truth is that the LED backlighting used for most digital signs consumes very little power. Check out the link to learn more.

Article Excerpt:
Digital signage is not technology of the future, but is very much the technology of today. However, many people still believe myths about the technology. It's time to debunk these tall tales.