Explore Metro Sign & Awning’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

When it comes to your business, branding is a big deal. After all, that's the primary way that your business gets its name and ideas out to the public, and as such you need to make it one of your company's highest priorities. As the owner, you may have used some modern branding, such as using social media sites or building your own company website or may have used online advertising.

However, it's also a very good idea to use real-world means to build your business, and one of the best ways to do that is via business signage. Business signs continue to be used to this day because they're a very cost-effective way of getting the job done, and are an extremely cost-effective way of advertising your business all on their own. That said, what is the cost of a business sign? After all, since signs are known to last a long time,...

Signage and wayfinding graphics can introduce healthy practices and help people feel at ease in this time of uncertainty.

Source: www.gensler.com

As businesses across America are beginning to reopen, business owners need to be careful to ensure safety measures are in place for their employees and customers throughout their space. Implementing signage such as floor graphics to show directional arrows or to mark a six-foot distance, digital signage that encourages touchless interaction and wayfinding signs, helps consumers and employees feel safer in the space they’re in and encourages a healthier environment.

 

For some time now, digital signage has been reinventing the customer experience, impacting marketing strategies like never before and helping boost sales and supplement a company’s revenues in creative and imaginative ways. From vibrant displays that quickly catch the eye and draw in consumers more effectively than static signage to transforming long queues into infotainment

Source: marketscale.com

Digital signage has proven itself to be essential during the Coronavirus. They are being used to display important warnings and safety information to the public, as interactive wayfinding displays to help guide visitors and lessen interaction between people and as line management tools inside businesses. As the future continues, the industry is expecting digital signage to be used even more as the need for tools like capacity management and touchless kiosks grows.

If you’ve been looking into business signage, you might have found yourself bombarded with new terminology. Pylon, monument, blade... what's the difference between all these types of signs?

Here are the standard options for exterior and interior business signs. We hope these pictures and descriptions help clear up any confusion. You can also use our interactive

Article Excerpt:

New LEDs are primed for low-profile letters and other...

Metro Sign & Awning's Insight
There’s no denying the far-reaching impact that LEDs in the creation of signs. They’ve advanced creativity, and their versatility has allowed firms to lower their SKU counts. Further, color while color LED can be only marginally more expensive than white light and controllers are as easy to install as drivers. Sign-making vendors discuss these benefits and the growing allure of LEDs
Article Excerpt:

What are the best fonts to use on signage? Which font is easiest to read? To find the answers to these questions and more, we decided to survey our team of professional graphic designers (who have collectively designed thousands of signs) to see what they consider to be the best fonts for sign...

Metro Sign & Awning's Insight
What are the best fonts for signs? The answer depends on a long list of variables including the size of the sign, whether they are used digitally or printed on a physical sign. A survey of professional graphic designers reveals the best fonts for sign making. Choosing the best font for your sign need not be a super-complicated or overwhelming undertaking.
Article Excerpt:

As technology gets better, so will the innovations in digital signage. There have already been several advancements over the course of 2019 that will only get better in the years to come. Artificial intelligence and facial recognition software are two pieces of technology sure to appear in the coming...

Metro Sign & Awning's Insight
Digital signs are here to stay. The technology is less expensive than ever and businesses are ready to invest. Surveyed restaurants, retailers, and banks plan to upgrade their digital signage in the new decade. Technological innovations make these signs smarter with the ability to provide useful analytics. Read this article if you plan to take the digital plunge.
Article Excerpt:

If you want to operate a successful physical retail business that attracts customers and drives sales, then you need to get noticed – and smart retailers know that starts with signage.

Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly it can cause overstimulation and even confusion. Signage in your brick-and-mortar business is just as important as your website design, and retail...

Metro Sign & Awning's Insight
Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly, signage can cause overstimulation and even confusion. Signage at your place of business is just as important as your website design and shouldn’t be an afterthought.

A multi-million dollar renovation is underway in Hudson, Massachusetts. Developers are revitalizing the iconic Landing at Hudson Mills for contemporary use. When Mark Development and Manzo-Freeman Development began upgrading the treasured landmark with modern systems, utilities, and finishes, they knew they had to include signage to...

Article Excerpt:

Digital signage can help reduce the pain of standing in lines in multiple ways, whether it is by reducing the line's size in general or finding ways to keep audiences engaged while they...

Metro Sign & Awning's Insight
Digital signage can help reduce the pain of standing in lines in multiple ways, whether it is by reducing the line's size in general or finding ways to keep audiences engaged while they wait.
1 2 3 54