FABRICATED THOUGHTS FROM METRO SIGN AND AWNING

Metro Sign & Awning's Insight

What’s the best way to stand out as a restaurant? Brick-and-mortar branding, both interior and exterior. To attract hungry customers with exterior signage, start with the right branding. Modern? Classic? Use signage style to give patrons an idea of what to expect inside. While doing this, make your restaurant "findable" with easy-to-see exterior signage, ideally something that lights up at night. Then, indoors, continue to immerse customers in great branding. Custom interior signs and wall graphics are an easy and relatively inexpensive way to stand out and make sure your restaurant doesn’t feel like “just another pizza place” or “just another deli.” Finally, you can even go one more extra mile by bringing your brand off-premises (e.g. setting up at street fairs with an eye-catching banner!).

Article Excerpt:
Focusing on effective signage both inside and outside can help heat up your business.  

Metro Sign & Awning's Insight

People often ask about the difference between vinyl types. Here’s a shortcut: it’s like baking. The three types of PVC (monomeric, polymeric, and cast ) have similar ingredients—the difference is in the manufacturing process. Cast PVC is the highest-quality type, and it’s the kind we generally use. It is poured into a casting tray, similar to a cake tin. Monomeric and polymeric PVC types are less expensive because the PVC is “calendered,” or flattened, similar to a pizza crust. Chemicals are then added to keep the PVC from shrinking. By and large, monomeric and polymeric PVC products last between three and seven years. Cast vinyl, however, lasts closer to a decade. That’s why we prefer it for any long-term installation.

Article Excerpt:
Vinyl is a standard sign and graphics material, with great results for a whole range of applications. But there is more than one type, and it's important to choose the correct media for your project.  

Metro Sign & Awning's Insight

When French engineer Georges Claude premiered neon lights at the Paris Motor Show in 1910, they instantly became a symbol of excitement and modernity. Claude’s lights trapped and electrified neon gas inside glass tubes, producing an orange-red glow that lasted about 1,000 hours. After that, “neon lighting” became a catchall term referring to glass tubing containing any gas or chemical that glows when electrified. Today, genuine neon signs are still made by hand—there’s no way to mass-manufacture them—but a similar aesthetic can also be produced using LEDs.

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The once-ubiquitous form of lighting was novel when it first emerged in the early 1900s, though it has since come to represent decline.  

Metro Sign & Awning's Insight

When you hear “wallpaper,” you probably don’t picture glowing electronic circuit boards printed on paper or catwalk fashion prints adapted for interior walls. But this is the new world of wallcovering, as experienced installers are finding novel ways to make walls into a design asset. Using LED lights and Swarovski crystals, some are crafting dazzling, twinkling displays for settings such as hotel foyers—innovative decor that looks high-tech while remaining budget-friendly. Others have developed stunning new patterns for classic textured grasscloth that border on high art. As a result, demand is now soaring for this affordable design fixture that can make a lasting impression like never before.

Article Excerpt:
We’re in a time of new found appreciation and demand for wallpaper and wallcoverings. The design trends are pointing to a desire to add pattern