FABRICATED THOUGHTS FROM METRO SIGN AND AWNING


Explore Metro Sign & Awning’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.

Metro Sign & Awning's Insight

For local businesses, outdoor signage does double duty: it serves as advertising and branding. The location, size, and design of the sign are critical to getting the best benefit from it, especially if most of the traffic passing the business is by car and truck. Digital signs are becoming more popular with business owners because of their key benefits. They’re also simple and quick to change so your message can be tailored to special events, promotions and other notable information.


Article Excerpt:

Outdoor signs might seem kind of old school in the digital age, but customers can't buy from you if they can't find you. Learn how to get yourself noticed.

Grainmaker is Bowled Over with Our Signs

“I passed a new place and it looks pretty cool. We should try it.” How many times has a friend said this? You can’t judge a book by its cover, but you can gather a really favorable first impression from the outside of an eatery. Is it fun or fancy? Healthy or heart attack? Exterior design can be the first draw, even before the menu is posted. That was the case with a recent Metro Sign & Awning project.  Prior to Grainmaker opening a second location at 248 Elm Street in Somerville (the first one was at 91 Summer Street...

Top 3 Different Signage to Promote Your Business

Metro Sign & Awning's Insight

Different types of signage can have different effects depending on the materials used. Signage can be eye-catching and even multi-functional because of the incorporation of elements such as metal, pylon, or even light in their display. Using different materials can further emphasize the importance of signage in a business's marketing strategy.


Article Excerpt:

  In the market, there are vast ways to advertise a business brand strategically.  Business signage is multi-functional, and it can do many tasks in one installation.  It can promote, advertise, and attract many customers. Thus, it is a cost-effective marketing strategy.Since the primary purpose is to attract customers, it has to be noticed easily. If it is in a visible position, where a lot of people pass by, the sign will be much more effective.  

5 Types of Environmental Graphic Design and How It Impacts an Experience

Metro Sign & Awning's Insight

Environmental graphic design includes many different elements, and focuses on the graphic elements included in a space. This type of design can be used to educate, to enlighten individuals regarding a brand, or to entertain. What is important is the way design elements are used, so as to create the optimal experience for individuals.


Article Excerpt:

  Environmental graphic design is what makes boring places look interesting. Learn more about the types of places that environmental graphic design can enhance.  

An Event of Their Own

As much as we love making new signs, sometimes we mourn the loss of one more long-standing neon landmark from our youth. So when the good folks at Lombardo’s Meetings & Occasions approached us about updating their iconic parking lot sign, we knew exactly how the family felt.    Over 35 years, many of us have passed the sign towering above Highway 28 in Randolph, Massachusetts; a beacon of big events from weddings to work conferences. That’s why we shared a few tears with the elder Lombardos watching a part of the original sign come down with cranes earlier this...

Our Spring went to the Dogs (And Cats)

Metro Sign & Awning
In May we were helping brand the National Education for Assistance Dog Services (NEADS) non-profit canine center just in time for their grand opening.  And speaking of furry, four-legged friends, most of the signs you see around a lion’s living quarters say “Beware” or “Danger.” Our client, The Ecotarium Museum of Science and Nature, wanted just the opposite: a warm, inviting archway to welcome visitors to their new wildcat exhibit. We did not disappoint! A Pet Project The NEADS non-profit canine center in Princeton, Massachusetts, provides dogs for the deaf, disabled, veterans, children with autism, classrooms, hospitals, courthouses, mental health...

Six String Grill & Stage

Metro Sign & Awning
The Briar Group, one of our long-term customers, was looking to open a new restaurant and bar featuring live music at Patriot’s Place in Foxborough, Massachusetts.  We were thrilled to be called on for this challenging new venture, Six String Grill & Stage. They requested production, design and installation services from us based on conceptual layouts. One wrinkle was that the original as-built building drawings were no longer available. However, we were able to collaborate with several of the original stakeholders to fully grasp the desired look and design specs. With a few engineering challenges and a short lead time,...

The Rise of Indoor LED

Metro Sign & Awning's Insight
Businesses from Hong Kong to Australia and beyond have embraced indoor LED technology. From its seamless look to its high performance in daylight, LED is changing minds among those who might have been resisting it as a fad or short-term trend. Among the most common reasons for pursuing LED screens are improved customer attraction and longevity of the equipment. Today’s LED solutions support retailers’ ads, video content, and more.


Article Excerpt:

  Wander the streets of Hong Kong and you’ll see LED has a life of its own.  It’s “plastered on walls, floors and automobiles, with whispers that it will soon legitimately replace some building materials.” (D.Hayne). Its explosion has meant the design and delivery of a more refined and qualit…

The Benefits of Signage Infographic

Metro Sign & Awning's Insight
Your small business sign is much more than an indication of where your business is located. A sign actually gives you one of the biggest bangs for your advertising buck. It helps you gain an identity as well as new clients, which in turn adds to your bottom line. Did you know a recent survey found 35% of passersby wouldn’t have known about a business without a sign? Studies also show your signage is more effective at keeping your business top of mind with consumers than TV or radio advertising. Delve into this and other interesting statistics with a revealing infographic on the benefits of signs.


Article Excerpt:

The benefits of signage are endless, but here are a few sign statistics we found interesting.

Lessons in Middle School Remodeling

Metro Sign & Awning
In 1989, the Quincy public school system made the “honor roll”. That’s when the broad, horseshoe-shaped brick home of South-West Junior High joined the National Register of Historic Places.  The classical revival trio of two-story pavilions at 444 Granite Street, designed by Shephard & Stearns architects in 1927, has since been a source of preservation pride for this southeastern Boston suburb. Today, the venerated building has a new name and a new look. And Metro Sign & Awning was able to contribute to the Reay E. Sterling Middle School’s modern revival. Metro Sign & Awning gets an A+ for bringing...

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