Mega-real estate projects have become plentiful in this historic city thanks, in large part, to a growing, diverse economy. The life sciences and technology companies are driving Boston metro’s office market activity. 

But among these major new and renovation projects? Mixed-use developments include a variety of:

• Housing
• Lab and tech spaces
• Offices
• Retail spaces
• Healthcare facilities
• Educational facilities
• Industrial buildings

Mixed-use projects include the Suffolk Downs Redevelopment,Winthrop Center, Union Square Revitalization Project, and Washington Village. Learn more.

Travel often triggers people’s anxieties, especially when they’re navigating an unfamiliar environment. Signage and wayfinding can help alleviate that anxiety. Not surprisingly, there’s a close connection between transportation hub architecture and environmental graphic design for signs.

Poorly designed signs distract and cause confusion. Ideally, the best signage/wayfinding strategies remain unobtrusive— and if you arrive at your destination without remembering the signs that helped you navigate, they did their job effectively and unobtrusively. This article suggests various approaches to the type and use of signage for wayfinding in transportation hubs. Learn more.

Women-owned businesses are huge drivers in the economy. Over the past five years, the number of women-owned businesses increased 21% even as all businesses increased only 9%. Total revenue for women-owned businesses also rose slightly above all businesses: 21% compared to 20% respectively. And across nearly all verticals, women of color—who represent 39% of the total U.S. female population—account for 89% of net new women-owned businesses per day. Learn more about how the face of entrepreneurship is evolving to include all women, regardless of their demographics.

Signage plays many roles, the most important of which is to help define and support brand identity. In differentiating one business from another, signage offers other branding benefits. Exterior signs act as a “silent salesperson” working 24/7 to draw attention to a company. Key to a company’s identity, logos displayed on signs also reinforce brand loyalty by showcasing an image of trust. This article shares other ways in which all businesses, from start-ups to well-established brands, benefit from well-developed and executed signage.

Read the full article at: foundersguide.com