Explore Metro Sign & Awning’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.
9 Common Signage Mistakes to Avoid
You have have a lot to think about when starting a business: business name, domain name, logo design, website design, business cards and more. Around 2 months ago I began looking for an office. I found the perfect location. One thing that I've never dealt with is a business sign. I [...]
Whether you’re creating and installing one sign or a multi sign project, avoiding certain design issues will help to ensure that your finished signage clearly, concisely communicates your message and brand. Common signage mistakes include using poor contrast, improper font kerning (or spacing) and size, hard to read fonts, complicated graphics, and the wrong material. Signs may fail when they’re installed incorrectly or in a less-than-effective location. Experts suggest that there are seven key elements of digital signage: business, content, design, software, hardware, connectivity, and operations, each contributing to the complex puzzle of its effectiveness.
A New Look for Worcester Cultural Coalition’s JMAC Popup and BrickBox Theater
Worcester’s Cultural Coalition Popup’s mission is simple: to support active creative engagement and foster a strong cultural identity for Greater Worcester. The Jean McDonough Arts Center offers space for local and visiting artists, organizations, and creatives to produce art shows, open mics, classes, and much more.
In 2019, philanthropist Jean McDonough donated $2 million to support the completion of the BrickBox...
Why Effective Communication is Highly Important During a Crisis
Your every correspondence from the top is an opportunity to nurture a relationship.
In times of crisis, the written word becomes very effective, providing not only critical information, but connecting people within an organization, and fostering community. Messages form building blocks of trust — and the most effective messages contain “need to know” information that’s presented concisely and with the right tone.
Critical Role of Signage During the COVID-19 Pandemic
While COVID-19 has presented incredible challenges across nearly all industries, it also highlights the critical role being played by the signage industry.
Much of the pandemic has focused on the visual — visualizing six feet of space between people, glove and mask wearing to protect each other, flattening the curve, graphics and videos of proper handwashing techniques — and creating effective visuals is the...
A Blaze of Crimson Light: The Story of Neon
Neon is a dull and invisible gas until it’s trapped in a tube and zapped with electricity. Literally pulled out of thin air, neon became the bright light of the modern world, a symbol of progress, and an essential component of the electronic age.
At first glance, very little appears noble about the noble gas, neon. It’s dull and invisible and, really, quite boring — until you capture it in a tube and zap it with electricity. And then it becomes something quite magical and noble indeed. During the 20th century, lights fueled by neon and other noble gases symbolized commerce and entertainment. While many of today’s signs use LED lights to emulate the bright, cheerful iconic light of neon, it’s still used in signs that illuminate the night in cities and towns from Las Vegas to Tokyo and beyond.
Metro Sign Helps Colleges and Universities Enhance Messaging, Signage, Wayfinding and More – Higher Education Series Overview
No one likes to get lost! And one of the best ways an institution can help people find their way or get important information quickly and clearly is to employ signage. In fact, signage offers a good tool for higher education settings.
Freestanding signs with electronic message center displays (EMC) distribute daily and emergency information efficiently, and wayfinding signs help people navigate campus more easily. Interior signs can reinforce learning by supporting multimedia for lectures or...
Keeping Pedestrians Safe at Fitchburg State – Higher Education Series Post 1
One of the colleges with whom Metro Sign has worked is Fitchburg State — a client for over three years. Some of the college’s first projects included adding need-based interior photopolymer Americans with Disabilities Act (ADA) signs. This initial opportunity led to additional signage projects including wayfinding, monument signs, directories, building identification, and award displays.
Controlling Costs on a Complex UMass Boston Signage Project – Higher Education Series Post 2
No Signage Project Too Big at Suffolk University – Higher Education Series Post 3
Suffolk University might also share UMass Boston’s philosophy: Go big, or go home. Although Suffolk wasn’t working on a Renovations to Existing Academic Buildings (REAB) project when they called Metro Sign, they did have an unusual project in mind. Among its requirements for new architectural signage, the university wanted to add a 21 panel, 20-foot...