Explore Metro Sign & Awning’s latest blog posts, expert advice, news, and commentary. Learn more about the features of our innovative blog here.
9 Common Signage Mistakes to Avoid
You have have a lot to think about when starting a business: business name, domain name, logo design, website design, business cards and more. Around 2 months ago I began looking for an office. I found the perfect location. One thing that I've never dealt with is a business sign. I [...]
Source: www.forbes.com
Whether you’re creating and installing one sign or a multi sign project, avoiding certain design issues will help to ensure that your finished signage clearly, concisely communicates your message and brand. Common signage mistakes include using poor contrast, improper font kerning (or spacing) and size, hard to read fonts, complicated graphics, and the wrong material. Signs may fail when they’re installed incorrectly or in a less-than-effective location. Experts suggest that there are seven key elements of digital signage: business, content, design, software, hardware, connectivity, and operations, each contributing to the complex puzzle of its effectiveness.
Why Effective Communication is Highly Important During a Crisis
Your every correspondence from the top is an opportunity to nurture a relationship.
Source: www.fastcompany.com
In times of crisis, the written word becomes very effective, providing not only critical information, but connecting people within an organization, and fostering community. Messages form building blocks of trust — and the most effective messages contain “need to know” information that’s presented concisely and with the right tone.
A Blaze of Crimson Light: The Story of Neon
Neon is a dull and invisible gas until it’s trapped in a tube and zapped with electricity. Literally pulled out of thin air, neon became the bright light of the modern world, a symbol of progress, and an essential component of the electronic age.
Source: www.sciencehistory.org
At first glance, very little appears noble about the noble gas, neon. It’s dull and invisible and, really, quite boring — until you capture it in a tube and zap it with electricity. And then it becomes something quite magical and noble indeed. During the 20th century, lights fueled by neon and other noble gases symbolized commerce and entertainment. While many of today’s signs use LED lights to emulate the bright, cheerful iconic light of neon, it’s still used in signs that illuminate the night in cities and towns from Las Vegas to Tokyo and beyond.
Keeping Pedestrians Safe at Fitchburg State – Higher Education Series Post 1
One of the colleges with whom Metro Sign has worked is Fitchburg State — a client for over three years. Some of the college’s first projects included adding need-based interior photopolymer Americans with Disabilities Act (ADA) signs. This initial opportunity led to additional signage projects including wayfinding, monument signs, directories, building identification, and award displays.
One important...
Controlling Costs on a Complex UMass Boston Signage Project – Higher Education Series Post 2
While Fitchburg State needed updated signs that complied with the Americans with Disabilities Act (ADA) regulations and a visually appealing way to celebrate its 125th anniversary, the University of Massachusetts Boston needed interior signage and more as part of its Renovations to Existing...
No Signage Project Too Big at Suffolk University – Higher Education Series Post 3
Suffolk University might also share UMass Boston’s philosophy: Go big, or go home. Although Suffolk wasn’t working on a Renovations to Existing Academic Buildings (REAB) project when they called Metro Sign, they did have an unusual project in mind. Among its requirements for new architectural signage, the university wanted to add a 21 panel, 20-foot...
