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“I passed a new place and it looks pretty cool. We should try it.” How many times has a friend said this? You can’t judge a book by its cover, but you can gather a really favorable first impression from the outside of an eatery. Is it fun or fancy? Healthy or heart attack? Exterior design can be the first draw, even before the menu is posted. That was the case with a recent...

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Metro Sign & Awning's Insight
In the market, there are vast ways to advertise a business brand strategically.  Business signage is multi-functional, and it can do many tasks in one installation.  It can promote, advertise, and attract many customers. Thus, it is a cost-effective marketing strategy.Since the primary purpose is to attract customers, it has to be noticed easily. If it is in a visible position, where a lot of people pass by, the sign will be much more effective.
 
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Metro Sign & Awning's Insight
Environmental graphic design is what makes boring places look interesting. Learn more about the types of places that environmental graphic design can enhance.
 

As much as we love making new signs, sometimes we mourn the loss of one more long-standing neon landmark from our youth. So when the good folks at Lombardo’s Meetings & Occasions approached us about updating their iconic parking lot sign, we knew exactly how the family felt. 

In May we were helping brand the National Education for Assistance Dog Services (NEADS) non-profit canine center just in time for their grand opening. 

And speaking of furry, four-legged friends, most of the signs you see around a lion’s living quarters say “Beware” or “Danger.” Our client, The Ecotarium Museum of Science and Nature, wanted just the opposite: a warm, inviting archway to welcome visitors to...

The Briar Group, one of our long-term customers, was looking to open a new restaurant and bar featuring live music at Patriot’s Place in Foxborough, Massachusetts.  We were thrilled to be called on for this challenging new venture, Six String Grill & Stage. They requested production, design and installation services from us based on conceptual layouts. One wrinkle was that the original as-built building drawings were no longer available. However, we were...

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Wander the streets of Hong Kong and you’ll see LED has a life of its own.  It’s “plastered on walls, floors and automobiles, with whispers that it will soon legitimately replace some building materials.” (D.Hayne). Its explosion has meant the design and delivery of a more refined and...

Metro Sign & Awning's Insight
Businesses from Hong Kong to Australia and beyond have embraced indoor LED technology. From its seamless look to its high performance in daylight, LED is changing minds among those who might have been resisting it as a fad or short-term trend. Among the most common reasons for pursuing LED screens are improved customer attraction and longevity of the equipment. Today’s LED solutions support retailers’ ads, video content, and more.
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The benefits of signage are endless, but here are a few sign statistics we found...

Metro Sign & Awning's Insight
Your small business sign is much more than an indication of where your business is located. A sign actually gives you one of the biggest bangs for your advertising buck. It helps you gain an identity as well as new clients, which in turn adds to your bottom line. Did you know a recent survey found 35% of passersby wouldn’t have known about a business without a sign? Studies also show your signage is more effective at keeping your business top of mind with consumers than TV or radio advertising. Delve into this and other interesting statistics with a revealing infographic on the benefits of signs.

In 1989, the Quincy public school system made the “honor roll”. That’s when the broad, horseshoe-shaped brick home of South-West Junior High joined the National Register of Historic Places.  The classical revival trio of two-story pavilions at 444 Granite Street, designed by Shephard & Stearns architects in 1927, has since been a source of preservation pride for this southeastern Boston suburb.