One of the first questions many business owners ask when investing in signage is, “How much does a sign cost?” While the cost of a business sign is certainly an important factor to consider, the answer depends on many factors: style, size, materials, and lighting, to name a few. This means that business signage cost is not a question with a one-size-fits-all answer – though we’d be happy to provide you with a quote!
However, more important than the cost of a business sign is its ROI. In case you’re not familiar with the term, ROI stands for Return On Investment, and is a calculation of the financial gains or benefits that can be expected from a project, versus the project’s costs.
Put more simply, how much additional revenue can you expect compared to what you have to spend up front in signage cost? Looking at the cost of a business sign in these terms, investing in a sign that cost twice as much but increased revenue four times as much would be an easy call to make.
To help answer this question, we developed a tool to help you determine the return on a sign investment:
The Return on Sign Investment Calculator is a sophisticated tool developed by industry leader Metro Sign and Awning. It accepts a variety of information about a sign’s costs, operating expenses, and exposure, and produces hard numbers reflecting the sign’s positive impact on the business. There are two primary ways of thinking about this kind of calculation:
This calculator provides results for both forms of analyses of signage ROI, and thereby allows you to more intelligently factor your spending on new or upgraded signage into your business’s overall spending plans.