Digital signage offers flexibility and a way to inform, entertain, educate, and communicate with diverse audiences. These ubiquitous signs appear in bus stations, at airports, in fast food restaurants, and in doctor’s offices.
A subcategory of electronic signage (which includes technologies like LCD, LED, and projection), digital signs are comprised of several key components:
Digital signs and electronic message centers (EMCs) allow businesses to run more targeted, local marketing campaigns, incorporate local events, and easily test and iterate marketing tactics. One of these signs’ most valuable attributes is their ability to display real-time information.
A wide variety of sign options exists, and your company’s plans for the signs will help guide Metro Sign’s recommendations. For example, EMCs work well to promote business features or specials. These signs can display words, images, and more that someone can change automatically or remotely. A single screen can include automated content — like news, weather, sports, FIDS, announcements, and advertisements.
Digital signage and EMCs can also include menu boards and public facing boards within the interior space of a company, corporation, or business. College and university campuses and shopping centers utilize wayfinding screens to help visitors or customers navigate. Retail stores and office buildings often make use of video walls, too.
Today we live in a world surrounded by digital signs — waiting room monitors, restaurant menu boards, digital retail signs, community and school displays, and so much more. And we have high expectations for the messages they convey.
In addition to the obvious benefits — like improving the look of a location, capturing attention, and increasing customer awareness — digital signs do more than offer a good impression. If you’re not sure whether to take that next step and add a digital sign to your business, here are some reasons why it’s worth serious consideration:
Like all electronics, digital signage options vary significantly. Choosing the right design to meet your needs requires many calculations and considerations. Metro understands signage deeply, including the complexities of EMCs which offer a diversity of types and benefits and cover a wide price range.
We work with multiple EMC manufacturers and are well-positioned to design and build the best EMC for your needs and budget. We’re also well-equipped to navigate the permitting process, which can become quite involved when a business wants to install digital signs or EMCs.
When you’re exploring options and thinking about installing digital signage or an electronic message center, you’ll need to consider a variety of things, including:
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