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Wayfinding Signage


Signs That Navigate

No one likes to experience that sinking sensation of feeling lost. Wayfinding systems help visitors, customers, and staff to navigate efficiently through your space’s interiors and exteriors. 

Solidly-designed wayfinding systems ease frustration and guide people to where they need to go. The best wayfinding solutions hit that sweet spot of providing information while looking good and integrating into the space while also standing out to invite others to engage.

Benefits of Well-Planned and Executed Wayfinding Solutions

Signs don’t just guide you from point A to point B. Savvy and well-executed wayfinding strategies can accomplish much more, like saving time, money (and headaches), which leads to a more positive impact and return on investment (ROI)

  • Elevate the brand story: Wayfinding solutions that consistently show a cohesive brand story, because all elements work together to project a unified front and tell a narrative that attracts the target audience, sets a business apart from the competition.
  • Create a sense of space: Clear, concise, and creative signage invites visitors to discover space by answering the questions “Where am I?” and “How do I get there?”
  • Guide organically: Well-conceived wayfinding strategies create a seamless experience where wayfinding happens organically because it becomes second nature.
  • Invite strategy, design, and technology to converge: When the brand positioning becomes the center of everything, the brand story shines through.

The Metro Process

Metro Sign understands the critical role played by wayfinding signage. The ultimate goal is to inform, direct, and guide people unfamiliar with your environment; however, we know that powerful wayfinding:

  • Offers more than just a simple map
  • Goes beyond the standard AIGA (American Institute of Graphic Arts) symbols
  • Creates a balance between too many or too few signs
  • Incorporates major landmarks
  • Adapts to the times

We have an adaptive, strategic way of thinking about wayfinding systems. We consider and identify potential confusions a new visitor might experience. Then we use our analysis to make suggestions based on your individual site conditions. We translate strategy into design, and initial design into user experience design. 

Because we understand the nuances to which facilities managers, building operators, or architects must adhere, we combine strategic design thinking with our talent for adopting or finding a common ground for what our clients want and their end users need.

Identifying Your Needs

Wayfinding signs include identification, directional, informational, and regulatory (like Americans with Disabilities (ADA) compliant signs). Metro’s design team works with our clients to determine the most appropriate solutions. We can help you to develop brand cohesion with your directional signage, using your company’s logos, colors, and textures to add personality and improve brand recognition.

We’ll also look at:

  • How you plan to connect visitors to your brand space
  • Whether your signage will also help control traffic flow
  • How to align your signage with ADA requirements 
  • Your future needs — if you anticipate adding onto your system later 

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