
For more than 100 years, neon signs have blazed brightly, humming faintly as their curved and bent tubes illuminate the night. From New York’s Times Square and Miami’s Ocean Drive, to Las Vegas’s strip and Tokyo’s Shinjuku, neon light signs advertise products, companies, and so much more. An Evolution in Technology Neon’s lo-fi tech made it attractive to even smaller businesses. Barber shops and restaurants, bars and local entertainment venues hung signs to attract attention. These bright, colorful signs shine even through dense fog and rain. But they’re still more expensive than LED neon signage. In fact, the very first neon signs cost up to $12,000. While prices have dropped considerably, they still represent a significant investment of marketing dollars.

Find out what it takes for your brand to be recognized and remembered with our comprehensive guide to apartment branding.

Good museum wayfinding is essential for thepublic to get the most out of a visit to your museum. in this article we look at best practice for museum wayfinding, from signage to

Believe it or not, when it comes to choosing where to live, attractive branding can make the difference between signing a tenant and having vacancies. Think about other brands with logos that trigger instant recognition: Coca~Cola’s white lettering on a red can; the Nike swoosh; Adidas’ black and white trefoil. Looking to fill a brand new apartment building? Start by establishing brand recognition within the community. Want to keep residents from leaving? Associate that brand with trust, reliability, and value. Still not sure if an apartment community really needs its own brand identity? Check out these statistics: 66% of consumers indicate that shared values influence the brands they choose 75+% of consumers make purchases based on brand/company name 90% of

Signage plays a pretty important role in Museums. Bright bold colors, interesting graphics, and eye-catching fonts help command visitor attention. But museums offer additional challenges with architectural signage, which must align with their high aesthetics and design standards. Strong, effective signs should reinforce the buildings’ styles and standards, too, while also conveying easily-read messages. Since cultural attractions like museums, science centers, and aquariums exist to entertain and inform, every part of their planning—including signage—factors in how they can enhance visitor experiences. Details Make the Design While function remains the first goal of creating museum signage, exceptional designers think about the “fun” in function, too. Signage that reflects an exhibit’s theme brings the museum brand personality to life. Whether it’s a

The collaborative design-build delivery method can save time and money, but experts say there are key factors contractors should consider before making the switch.

Learn more about Which Types of Media Can Wide Format Printers Print On? from the category on Kelley Connect.
All businesses involved in service and repair should offer maintenance agreements. Well-designed agreements benefit everyone — customers and the company itself. Customers receive the preventive maintenance they need. The service agreement maintains warranties’ validity. Companies with solid service and maintenance agreements benefit from strengthened customer relationships. Read the full article at: www.contractingbusiness.com

Many companies and brands rely on signage with channel letters to catch the attention of customers. This failsafe marketing method’s been used to display brand names or logos on building sides, in shopping malls, at trade shows, and more. But with the average American exposed to an estimated 4,000 to 10,000 advertisements daily, companies are looking at how to maximize their marketing against a whole lot of increased noise. Large format 3D printing technology has added flexibility and freedom for design. Now signage manufacturers can produce cursive words, a complete logo — or just its graphic elements, and more. This technique is also faster than traditional methods, and because it reduces manual elements of the production process, production errors also

Laser cutting can have a tremendous impact on brand awareness. Reimagine your brand with these materials for laser cut logos.
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