People should feel connected to the places where they live. Branding can both inspire connection, attract attention of potential tenants, and inspire current tenants to remain. Establishing brand recognition within an apartment community isn’t just possible, it’s necessary.
More than 75% of consumers choose a brand based on its name, so it makes good sense to understand your brand image — or personality — when you create its identity. This article includes a series of questions to help you define that identity.
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