For local businesses, outdoor signage does double duty: it serves as advertising and branding. The location, size, and design of the sign are critical to getting the best benefit from it, especially if most of the traffic passing the business is by car and truck. Digital signs are becoming more popular with business owners because of their key benefits. They’re also simple and quick to change so your message can be tailored to special events, promotions and other notable information.
Simple everyday signage communicates your brand to customers as much as any formal signage does. It’s important to keep in mind how a little friendliness and candor can go a long way to helping a business stand out. And these memorable interactions don’t have to be limited to printed signs. Boost your customer engagement with memorable messaging across platforms through friendlier and warmer language or approach.