ARCHIVE: Author Archive:

How Many Buildings in the World are LEED Platinum Certified?

We’ve followed LEED and related architectural and design concepts for years, and always operated with a goal of finding the most efficient operational methods that are effective while having the lowest impact on natural and other resources. Expect to hear more from us on the subject in the coming months. In the meantime, we’d love to hear from our clients and partners, how are you working to make the most efficient use of time and materials?

Commercial Signage is Always on the Job

From Berlin to Boston, typography helps signage share the message

Sign Ordinances Affect Full Scope of Planning and Design Process

Attend a Planning Board meeting almost anywhere and you may be reminded of the catchy 1970s song lyrics, “signs, signs everywhere a sign.” In fact, much Planning Board business revolves around local sign ordinances…and how they are interpreted in light of the US Constitution.

Text Walking and Distracted Pedestrians – can better signage help?

The dangers and accidents from text walking. Navigating and wayfinding in the presence of text walkers. Text-only lanes for pedestrians? Hello, 2018.

Creative Car Graphics and Vehicle Marketing Ideas for Local Businesses

Realtors, local sales reps and small businesses can turn their cars and delivery vehicles into attention-grabbing mobile billboards with vehicle wraps, graphics or decals for memorable advertising and branding impressions in a local market territory A vehicle marketing strategy for your local business could be as simple as using inexpensive door magnets and decals, or as specialized and…

Attract guests with outdoor dining, year-round

Patios aren’t just for summer. With heat lamps, cozy blankets and fireplaces or fire pits, restaurants can capitalize on additional seating any time of the year.

Council adopts sign rules: Panel votes to block billboards along Grand Ave., Loop 303

A recent ruling in the city of Surprise, AZ may not set off alarms in the greater business community (or signage industry) but we see a number of important lessons to be learned from this article, and the process it describes. We invite you to read it – and don’t be surprised when you hear more from us on the subject of planning, zoning, and sign design. We could write a book based on our experience, just from here in New England!

Outdoor Signage is Advertising that Drives Traffic, online and off

Outdoor signage, particularly vehicle wraps and large, attention-grabbing exterior building signs, are often overlooked in marketing budgets. Ironically, they are consistently high-payoff investments, driving local search and traffic, both online and off. Translation: you want customers in real life? Make sure your signage is showing them the way!

New Research Available on Healthcare Wayfinding

The specific and at times tedious information in this report reminds us why we enjoy our jobs, and why we are so committed to each and every part of the signage process. Few projects highlight the importance of getting it right like wayfinding for a large medical campus. Even when signing a single medical building, the details that must be included in the planning process number in the hundreds – at least. The end result, however, is worth it – signage that matters and makes getting there as clear and easy as possible.

While interior wayfinding, or directional signage, obviously shares the same goals as exterior wayfinding projects, a different set of details must be addressed. Whether inside a hospital or medical campus, in a school or other public building, or a corporate headquarters, those details include branding and message management, maintenance, ADA compliance, and safety factors.

Download the report for a great overview of wayfinding, and call us with questions at (978) 851-2424. We’d love to help you with your next project!

A Small-Business Guide to Designing Compelling Signage

As long as your business relies on real (not just virtual) traffic and your brand exists in the real world, your signage must physically represent your business and brand. Good tips here about how to ensure all the variables – design, materials, lighting, placement, and regulations – work together to provide you with the best signage.

• « First
• ‹
• 6
• 7
• 8
• 9
• 10(current)
• 11
• 12
• 13
• 14
Next ›Last »