ARCHIVE: Author Archive:

Signs of Sophistication

When clients or investors walk into your corporate office space, are they getting the right first impression? Researchers have found that an office’s interior environment can create lasting beliefs about a company’s culture, including how considerate the staff is and how much control the leaders have over what happens at the office. That’s why we’ve cultivated expertise in a wide range of higher-end interior environmental graphics packages. Here are a few examples from our portfolio. Floating Illuminated Logos Hudl is a tech company that provides tools for professional athletes and coaches to review and analyze footage of their games. They wanted the interior of their office to be exciting, fresh, and distinctive. We provided an interior signage package for them

This is What an Immersive Environment Looks Like

Have you ever walked into a space and been surrounded by bold, larger-than-life graphics on the walls, floors, ceilings, and even columns? For example, you might have seen a restaurant’s tantalizing morsels emblazoned on the wall, making you even hungrier before you’ve ordered. Alternatively, perhaps you’ve seen a colorful, digitally printed mural that made you pause and take in the sights while walking through a retail store, office, or transit space. You’ve probably also seen a floor-to-ceiling sign that made it effortless for you to navigate an unfamiliar building. In all these cases, what you were experiencing is called “environmental graphic design.” It’s a growing trend in corporate spaces as well as entertainment, hospitality, education, and transit buildings. These graphics

2019 Signs Of The Times Awards Are In—and We Won Two!

We’re excited to share that we won both the silver and bronze medals in the 2019 Best Original Design and Fabrication, Non-Illuminated competition adjudicated by the high-profile industry publication Signs Of The Times. Here are the visuals for our two winning projects, plus a look behind the curtain at how they came to be. Second-Place Award: Interior Graphics for Dynatrace, Inc. Dynatrace is a global software company that celebrated its IPO in 2019. At their corporate headquarters in Waltham, MA, the team is known for having a love of sports. So, at the start of a new phase of their growth as a company, Dynatrace decided to jazz up their headquarters with sports-themed decor that the team would enjoy seeing

See You on the Waterfront

If you ask any member of our team about the most exciting part of our work, you’ll likely get the same answer: Every project is unique. There’s never a cookie-cutter solution—and that’s where we get our inspiration. Recently, the design team at the real estate development company Related Beal approached us with one such challenge. In this case, the city of Boston had asked the luxury rental company to place wayfinding signs in strategic locations on Boston’s waterfront. The signs needed to help pedestrians navigate the bustling waterfront where the company’s Lovejoy Wharf property is located while complying with city, district, and environmental codes. Mapping Walking Traffic The first challenge was to identify the most elegant positioning for the signs

The Rise of Indoor LED

Businesses from Hong Kong to Australia and beyond have embraced indoor LED technology. From its seamless look to its high performance in daylight, LED is changing minds among those who might have been resisting it as a fad or short-term trend. Among the most common reasons for pursuing LED screens are improved customer attraction and longevity of the equipment. Today’s LED solutions support retailers’ ads, video content, and more.

The Benefits of Signage Infographic

Your small business sign is much more than an indication of where your business is located. A sign actually gives you one of the biggest bangs for your advertising buck. It helps you gain an identity as well as new clients, which in turn adds to your bottom line. Did you know a recent survey found 35% of passersby wouldn’t have known about a business without a sign? Studies also show your signage is more effective at keeping your business top of mind with consumers than TV or radio advertising. Delve into this and other interesting statistics with a revealing infographic on the benefits of signs.

If You’re Reading This Sign, Customer Experience Is Happening

Simple everyday signage communicates your brand to customers as much as any formal signage does. It’s important to keep in mind how a little friendliness and candor can go a long way to helping a business stand out. And these memorable interactions don’t have to be limited to printed signs. Boost your customer engagement with memorable messaging across platforms through friendlier and warmer language or approach.

How to Navigate a Wayfinding Redesign

Wayfinding redesign projects benefit from designated leaders, established standards, and experience-based user feedback on proposed solutions. A building’s redesign can be a cornerstone of wayfinding. Design elements that facilitate wayfinding can include lighting, color, functional pathways, and even acoustics. By considering the building and its users together, a wayfinding redesign can be intuitive and effective.

The Benefits of ACRYLITE® for Outdoor Signage

ACRYLITE® LED Signs Light Up Your Business Success ACRYLITE® acrylic by Evonik Industries is a truly innovative improvement on the traditional polycarbonate, aka acrylic, structural material. It’s the preferred modern choice of architects, designers, engineers and fabricators of indoor and outdoor signage. The lightweight, rigid yet malleable material performs equally well with LED, fluorescent, incandescent and neon light sources. ACRYLITE® acrylic has many superior characteristics: Outstanding weather endurance Flexible and easy to form Colorfast for no fading   Easy installation High optical quality Extended life Lower operating cost Recyclable Impact resistance and stability Energy efficiency Here’s a brief introduction to some of the most popular products: ACRYLITE® LED Color Changing Backlit Since shop signs often glow around the clock, energy-saving

Waltham Music Hall

Face the former Waltham Music Hall, stare up at the facade and you can almost hear the plinking of a piano, the tapping of shoes and the rustling of costumes. The roaring twenties brought the raucous acts of vaudeville right here in Waltham on Elm Street long, long ago. Built in 1879, the grand hall is on the National Register of Historic Places in New England. Literary greats like Mark Twain, Oliver Wendell Holmes and Henry Ward Beecher all lectured here. The Boston Symphony and the New York Philharmonic filled the 1,000 seat theatre with booming concert music. A great dance floor welcomed revelers from surrounding towns. Jim McElroy had been an admirer for 45 years, so finally he bought

• « First
• ‹
• 2
• 3
• 4
• 5
• 6(current)
• 7
• 8
• 9
• 10
Next ›Last »