The Ultimate Guide to Navigating the Sign Permit Process (3 Simple Steps)

“We’re opening in two weeks, but we forgot we need a sign. Can you help us?”—A question we hear all too often.

Most business owners focus on location, setup, and marketing, but the sign permit often becomes an afterthought—until it’s a problem. Your sign is more than just a marker; it’s your first impression, your brand’s visibility, and a key to attracting customers.

But there’s a catch: signage must meet local regulations. Skipping the permitting process can lead to costly fines, delays, or even removal orders. In New England’s historic towns, the process gets even more complicated with strict zoning laws and design restrictions.

This guide will ensure your signage is not just eye-catching but fully compliant—so you can open on time, avoid legal headaches, and make a lasting impact.

Step 1: Research Your Local Sign Codes

Start by identifying the specific regulations for your state, city, and district. Sign permit applications vary widely, and each location has different rules governing size, illumination, materials, and placement. To avoid costly revisions or removal orders:

• Check restrictions on the number, height, and type of signs allowed.
• Verify compliance with zoning laws to prevent costly revisions or removal orders.
• Consult local resources to access up-to-date regulations, including historical district requirements.
• Check official sources like your municipality’s zoning code, which is available online. For clearer guidance, call the local zoning official to discuss your plans and learn more about what may or may not be acceptable based on your business location..

Remember, signage in historical districts isn’t just about getting permits—it’s about balancing compliance with strong branding. Strict regulations on color palettes, materials, and design styles don’t mean your sign has to blend into the background. Some towns ban window clings, restrict lighting, or impose height limitations, making it crucial to plan ahead.

That’s where Metro Sign & Awning makes the difference. We help businesses navigate complex regulations without compromising their brand identity. Our team ensures your signage meets local codes while maintaining visibility, impact, and design integrity. From initial research to final approval, we handle the details so you can focus on running your business.

Expect Extra Red Tape, but You Don’t Have To Tackle It Alone

But oftentimes, following the code doesn’t always mean smooth approval. Many towns demand additional paperwork, such as business leases, utility bills, detailed sketches, and precise measurements—turning a simple permit process into a frustrating time drain. Instead of focusing on running your business and preparing it for opening day, you’re stuck navigating endless documentation and unpredictable requirements.

Metro streamlines the process, compiles the necessary paperwork, and submits digital applications whenever possible, saving you time and eliminating guesswork. Our team knows the ins and outs of local approval methods, ensuring your sign moves through the system without unnecessary delays or roadblocks. We dedicate our time fully to the research and permit process so you don’t have to.

Step 2: Keep in Mind Historical and Design Review Board Times

Many New England towns— such as Lexington, Concord, Plymouth, and Wellesley—have strict historic district sign guidelines to preserve their architectural character. If you are planning on opening a business in a historic location, you may need additional approvals. Even minor modifications, such as repainting an existing sign, may need review. Here’s how to navigate the process:

• Determine if your location falls within a historical or design review zone.
• Submit detailed renderings to show how your sign aligns with the town’s historical integrity.
• Expect potential revisions, as approval processes can be subjective. Often, even minor changes require going through the zoning board of appeals, which can take anywhere from 30 to 60 (even 90) days for review. 

Case Study: Charles Street Playhouse—From Average to Extraordinary Signage

The historic Charles Playhouse needed a new blade sign that complied with Boston’s strict historical and safety regulations. Metro Sign & Awning took on the challenge, managing the entire process—from design to installation—on the theater’s three-story façade.

To ensure compliance and visibility, we secured special sign permits for traffic control and safety measures, allowing for a seamless and regulation-approved installation. The result? A striking sign that improves the Playhouse’s brand while respecting its architectural heritage.

“The awning looks absolutely amazing. Your crew did a fantastic job – I can’t believe how good it looks.”
—Chris Mahan, General Manager

For more information about how we achieved compliance while making a visually impactful signage for this business, read the full case study here.

Step 3: Apply to the Zoning Board of Appeals (if Necessary)

If your proposed sign doesn’t meet local ordinances, you may need a zoning variance. This process requires extra time, so start early:

• File an application explaining why compliance isn’t possible.
• Prepare for a waiting period—most towns schedule hearings at least 30 days out.
• Engage with local officials early to assess the likelihood of approval.

Skipping this step can lead to costly removals and redesigns. So make sure to keep a proactive approach that will help you secure approval on time and prevent last-minute obstacles for your opening day. 

Don’t Let Business Signage for Storefront Be an Afterthought

Some business owners hesitate to invest in high-quality signage after getting their permits right, but cutting corners can lead to low visibility, missed opportunities, and expensive compliance violations. The right sign does more than just display your business name—it drives foot traffic, strengthens brand presence, and ensures compliance, preventing costly fines and forced removals.

Visibility matters. A well-placed, permit-compliant sign attracts more customers, increases walk-ins, and directly impacts sales. 

Think long-term. Metro designs durable, regulation-ready signage built to withstand time and elements, ensuring you get the most from your investment.

Pro Tip: ADA compliance is another critical factor when planning interior signage. Non-compliant signs can lead to fines and legal issues, putting your business at risk. Read more about it here.

How Metro Sign & Awning Simplifies the Sign Permit Process

From researching local regulations to submitting applications, we handle every detail to ensure compliance before design even begins. No surprises, no setbacks. With deep experience working with historical commissions, zoning boards, and building departments across New England, we anticipate challenges before they arise, even with strict sign permits. Our knowledge of town-specific codes helps businesses avoid costly delays and rejections.

Your sign should meet local requirements without sacrificing brand identity. We design solutions that align with historical district aesthetics while maximizing visibility and impact. That’s why businesses trust in Mtero Sign & Awning for: 

• Expert Sign Permits Assistance: We manage paperwork, board presentations, and compliance logistics.
• Reliable Project Execution: We deliver on time, on budget, and with precision—no missed deadlines or hidden costs.
• Strategic Design Approach: We provide tailored recommendations that fit regulations while enhancing brand presence.
• Full-Service Support: From concept to installation, we handle every step so you can focus on your business.

Avoid the headaches of permitting and compliance. Metro Sign & Awning ensures your signage project moves forward—seamlessly and successfully. Contact Metro Sign & Awning today to make the process of getting your signage approved hassle-free.