December always brings speculation & worry about the retail shopping season. Our advice is simple: attract shoppers to your business with inviting signs, make sure your staff is ready to help them when they walk in and that interior signage makes it easy to find what they want (especially when your employees are busy helping other customers). Need new bulbs or other basic signage maintenance? Contact us!
There are four types of holiday shoppers – and each one can be swayed by attractive signage. It’s too late to get a new sign before Black Friday, but you can replace worn parts and bulbs and make sure your signs are working optimally to attract all types of shoppers – the steady shoppers, the early birds, the Black Friday fans, and last-minute shoppers. Retail experts say the holiday spend has “flattened out.” Contact us now about maintenance and repair to make sure your signage shines brightly throughout the whole season.
When stores compete with online retailers, both interior and exterior signage can increase sales per customer/transaction. As Deloitte points out, millennials shop for experiences more than things – that means restaurants, theaters, and other destinations need to make sure their signs are in great condition going into the holiday season. Metro Sign & Awning does repairs, too – call us to handle any maintenance issues now so your signs attract the most shoppers this season.
The definition of opportunity lost: your restaurant caters or rents party space, but your sign doesn’t make that clear. New signage may sound expensive until you consider lost revenue. If you’re ready to invest in a more profitable 2018, get in touch with a Metro representative.
This article presents a positive view for traditional retailers, and we agree the brick-and-mortar world has changed dramatically – yet again – in 2016. Is your sign in step with the times?
Wayfinding signage should both stand out and blend in. So how do you find the right balance then, between ensuring that they fit with your décor and look good, while also showing your customers the way? Here are three tips.
As strategic planning for 2018 is underway, we are developing concepts and specifying projects for several branding (and rebranding) projects. Signage materials, designs, and fabrication techniques vary so much that our clients are often surprised to find out how much sign they can get within their budget – and how attractive and effective their new signage can be. If you’re considering a rebranding projects, start here to begin to estimate your signage investment.
What does a sign cost? Compared to what? A Superbowl commercial spot? Promotional giveaways? Couponing? A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways. Familiar Signs Are Good, Overlooked Signs Are Not Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a neighbor. Signs can generate word of mouth and referral business simply because people feel comfortable with what is familiar to them. On the other hand, you don’t want your sign to become “part of the
Indeed some important signs. Which one is your favorite? 🙂
A good year for the sign, graphics and visual communications industry, index set to hit its highest levels for the industry since 2012.