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The Ultimate Guide to Navigating the Sign Permit Process (3 Simple Steps)

“We’re opening in two weeks, but we forgot we need a sign. Can you help us?”—A question we hear all too often. Most business owners focus on location, setup, and marketing, but the sign permit often becomes an afterthought—until it’s a problem. Your sign is more than just a marker; it’s your first impression, your brand’s visibility, and a key to attracting customers. But there’s a catch: signage must meet local regulations. Skipping the permitting process can lead to costly fines, delays, or even removal orders. In New England’s historic towns, the process gets even more complicated with strict zoning laws and design restrictions. This guide will ensure your signage is not just eye-catching but fully compliant—so you can open

The Importance of ADA Compliance in Interior Signage

Have you ever considered how something as simple as a sign can affect someone’s ability to experience the world? The truth is, most businesses don’t ask themselves these questions until it’s too late.  Imagine a potential customer saying, “I don’t know what your business is about, I can’t see your logo!” For individuals with disabilities, these seemingly minor details can make it difficult—if not impossible—to make them customers.  In fact, non-compliance with accessibility standards can cost your business hundreds of thousands in fines. For example, did you know that something as simple as mounting your interior signage below the recommended height could result in a $75,000 fine?  In this blog, we’ll explore what ADA-compliant signage is, the four key steps

The Impact of Signage on Customer Perception

Interior signage is often the first interaction a customer has with your brand when they enter your space. Whether it’s a welcoming lobby sign or directional signage guiding them through your office, interior signs play a crucial role in shaping a visitor’s perception. While it may seem like a small detail, the design, quality, and placement of signage can have a significant impact on how your brand is viewed. First Impressions Matter As the old saying goes, you never get a second chance to make a first impression. Interior signage is one of the first visual cues a customer will notice when they enter your establishment. A well-designed sign can communicate professionalism, trustworthiness, and attention to detail. On the flip

Why Wayfinding Signage is Essential for Large Facilities

Picture this: you walk into a sprawling hospital, a labyrinth-like corporate campus, or an immense convention center. You’re on a mission, but the lack of clear directions leaves you feeling lost and overwhelmed. Time slips away, and frustration mounts as you struggle to find your destination. Now, imagine the alternative—a space where every turn is intuitive, every path guided by purposeful signage. You feel confident, in control, and free to focus on the reason you’re there. This isn’t just a nice-to-have; it’s the foundation of a well-designed, large facility. Effective wayfinding transforms confusion into clarity, and its impact reaches far beyond navigation.   A Better Visitor Experience Starts with Clear Guidance The first impression a visitor forms of your facility

Understanding Interior Signage Timelines: What to Expect

When it comes to designing, manufacturing, and installing interior signage, one of the most common questions clients ask is, “How long will it take?” While every project is different, understanding the timelines involved can help you set realistic expectations and plan your space effectively. Interior signage can be complex, involving various stages such as design, approval, manufacturing, and installation, all of which contribute to the overall timeline.   Design and Concept Development (1-4 weeks) The first stage of any interior signage project is the design phase. This step involves: Consultation and brainstorming: During this stage, you and the signage expert will discuss the purpose of the signs, branding elements, materials, colors, and placement. If you have any specific ideas or

Metro Sign & Awning Expands Reach with Acquisition of ViewPoint Sign & Awning

Continue reading to learn why design-build projects might be the best method to approach your next signage project.

You Never Get a Second Chance to Make a First Impression 

Welcome to 2024. We greet every year with optimism wondering what good things the months will bring. Some of us use January as a personal ‘reset,’ perhaps changing the route we jog or editing our wardrobes to update our own personal brand.  What about your business’s brand? Is it time for a refresh there, too? After all, you never get a second chance to make a first impression. Make that first impression count! The Effectiveness of Exterior Signage You could think of on-premise, outdoor signs as the durable workhorse of all advertising types since they’re promoting your business  24/7 for years to showcase your company and brand. Exterior signs generate a strong ROI by helping define your brand while driving

Signs of Success: A Year in Review with MSA

What a year! As we begin 2024, we want to extend our heartfelt gratitude. Your support and collaboration have made the past year our most successful yet! Looking back on 2023 fills us with gratitude. We’ve had the honor of completing a wide range of signage projects—from city landmarks to local businesses. Each sign represents our dedication to quality and client happiness. We’re incredibly thankful for the chance to have worked on such varied projects, knowing they’ve left a meaningful mark wherever they stand. Let’s take a step back and look at some of the projects from 2023 that caught our eye…   A 360 Package: Tree House Brewing Company   Working with Tree House Brewing Company in Tewksbury, MA

A Season for Gratitude: Thank you from MSA!

  We hope that you had a fantastic Thanksgiving surrounded by warmth, love, and delicious food shared with family and friends. As the leaves have fallen and the air has grown crisper, we at Metro Sign & Awning are filled with gratitude for the opportunity to serve you as your premier signage partner. Although Thanksgiving has passed, our enthusiasm to express gratitude and embrace this season of thankfulness remains undiminished. Thank you for being an integral part of our community. Your confidence in us is both humbling and motivating. Wishing you a wonderful holiday season and a prosperous year ahead! Please join us as we kick off our newsletter and bring you a glimpse into the vibrant world of Metro Sign

Elevate Your Brand with Metro Sign & Awning

  In the world of business, signage holds a vital role. It serves as more than just an identifier; it’s a powerful tool for branding, marketing, wayfinding, and enhancing the overall image of your business. However, the value of a sign goes beyond its physical presence. It embodies the essence of your business and can make a lasting impression on customers.  That is why here at Metro Sign & Awning we consider ourselves a full-service commercial sign company that understands this value and specializes in taking your signage needs and your business to the next level.   Metro Sign & Awning: Your Partner in Signage Excellence At Metro Sign & Awning we are not just another sign company; we are

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