
What does a sign cost? Compared to what? A Superbowl commercial spot? Promotional giveaways? Couponing? A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways. Familiar Signs Are Good, Overlooked Signs Are Not Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a neighbor. Signs can generate word of mouth and referral business simply because people feel comfortable with what is familiar to them. On the other hand, you don’t want your sign to become “part of the

Indeed some important signs. Which one is your favorite? 🙂

A good year for the sign, graphics and visual communications industry, index set to hit its highest levels for the industry since 2012.

“67 % of the consumers indicated that they had purchased a product or service because a sign caught their eye”. Great infographic about the importance of business signage.

Every sign tells a story, and this local sign collector’s office has a lot of stories to tell. We love the original lollipop “T” sign – the ones we make today are not nearly so heavy!

More than half of small business owners find in-store signs and graphics effective in attracting customers to their business, according to a nationwide survey commissioned by FedEx. Do you recognize yourself in the patterns identified?

Language can be tricky sometimes. 20 funny grammar mistakes on signs in America – no, this is not our porfolio 🙂

Mixed-use developments, like many that Metro is involved with, continue to be strong.

Metro Sign & Awning is proud to have worked on this design/build project with @Consigli_1905

According to Slate, the new renovation at the Boston Public Library is one of the best things built in America for 2016. Metro Sign & Awning is pleased to have had a role in creating the signage for this project.