While the U.S. is seeing a definite increase in mixed-use developments, they’re actually not a new concept. In fact, according to Deloitte, mixed-use properties were strategies used about 50 years ago to rejuvenate urban areas. And as population density increases, real estate prices remain high and office occupancy remains low, mixed-use developments offer an attractive option for developers, companies, tenants, and residents. Live, Work, Shop, Play A trend that had been growing in popularity even prior to COVID-19, the pandemic accelerated the planning, design, and construction of mixed-use developments. In fact, in Boston alone, there are at least seven major mixed-use projects under construction right now. These properties empower residents and visitors to have more control in their choices and
The whole is greater than the sum of the parts. Strategic business partnerships empower companies, giving them the opportunity to grow their customer bases via referrals—a very potent strategy—and more importantly, improve their business by leveraging other’s capabilities to produce better products and services than they could on their own. Metro often works on projects involving large corporations, financial and educational institutions, retailers, mixed-use developments, and more. It’s often on projects like these that general contractors, property developers, architects, or property managers—experts in their fields but not in signage—bring Metro in to assist. When we’re involved early in the planning stages by partners, we can anticipate and address potential issues that those not in the signage industry might not realize
While we don’t have a handy Magic 8 ball able to reliably predict the future, it hasn’t stopped us from making some educated guesses about next year’s signage industry trends. They include: Minimalism in design. We’ll continue to see signs focused on clean, crisp images that evoke elegance. Improved sustainability. As more companies embrace ESG (environmental, social, and governance) policies, they’re incorporating eco-friendly initiatives into their buildings, including signage construction, materials, and power. One of Metro’s recent clients, TÜV SÜD—a Germany-based company offering safety, security, and sustainability solutions—opted to use an innovative wall sign for its U.S. headquarters, for example. Metro’s partner, CityScapes, recommended the preserved moss material featured in the sign. Initially, the clients asked to use real wood
With vaccines readily available and the post-COVID landscape evolving, businesses will continue examining and creating policies to ensure the safety of their employees returning to in-person work — and the safety of customers and visitors, too. In many cases, companies have also recognized the value of offering their employees a hybrid approach: working part-time virtually and part-time in person. This strategy makes sense for companies who’ve incorporated virtual meetings as a complement to in-person meetings with clients and visitors. More than a year of remote work is challenging the way we view traditional work models. A Microsoft 2021 report found 73% respondents desiring flexible, hybrid work options after the pandemic ended, and 66% of businesses indicating a plan to redesign physical
One of the easiest ways to get recognition is to put up a sign. We’ve all seen those iconic signs that garner instant attention: The Citgo Sign in Kenmore Square, Cask ‘n Flagon next to Fenway, McDonalds’ golden arches. Target’s bullseye. A quick glance at these signs tells us immediately what store we’ve found. But these globally recognized icons—like any sign, really—needed serious planning and strategy to work effectively. Most people—even smart businesses who hire a company like Metro—don’t realize all the steps involved with designing, building, and installing signage. Adding signs requires more than simply hanging a sign on an interior wall or erecting a sign on a pole outside. Developing a signage strategy, from conceptualization through installation, often
How design helps the new town center create an identity and convince target audiences to stay longer.
Presented by: HotelExecutive Author: Felicia Hyde, Hendy The “live-work-play” lifestyle is a growing priority for modern consumers. Renters and travelers alike are in search of accommodation that offers
The restaurant industry has always operated on a shoestring budget. When COVID-19 arrived in early 2020, restaurant owners and operators had to stretch budgets even further. The pandemic—and its necessary social distancing—required owners to rethink how to serve their customers, keep staff and patrons safe, and generate profit. The past 17 months haven’t been easy. With severely diminished profits—restaurants have struggled to pay their bills. According to a new survey from the Alignable Research center, nearly 40% of restaurants couldn’t pay June’s rent this year. While a slight improvement over the 49% of restaurants struggling to make rent in May, the picture remains stark for this industry in recovery. In June 2021, Congress sent an amendment to the floor that
Imagine this scene: A giant arena filled with tens of thousands of screaming fans. Bright lights flood the stage. The bass thrums from giant speakers. The colorful crowd bobs and weaves in time to the music. Or imagine a convention center. Row upon row of booths and tables create a labyrinth of paths weaving through the cavernous space. Giant industry signs hang from the ceiling, on the walls, and suspended from elaborate frames. Professionals move among the displays to network, share expertise, and learn about the latest innovations. What do these two environments share? They both see thousands of visitors at a time — millions of visitors each year. Concert goers and convention or event attendees have specific expectations, including
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