ARCHIVE: Category Archive for: Signage Tips

How Effective is Your Signage – Survey

You don’t want ANYONE to overlook your business signage. But it may be so familiar to you that you barely notice it – and you could be losing business because of that. It’s time to take a fresh look and pay attention to what your sign says about your business. Attractive signs get customers to come in and spend There are two ways to consider your signage with fresh eyes. First, from a “what you see” standpoint. Is it as big, bright, and bold as it needs to be? If other businesses have grown up around yours, your sign may have gotten lost in the mix. For example, if you’re the restaurant everyone refers to as “by the hardware store,”

Is Your Corporate Signage Environmentally Sound?

Each year in April, Earth Day gets a lot of attention. But when the activities are over, it’s easy to forget about our intentions to reduce our businesses’ impact on our environment. For years, Metro Sign & Awning has worked with its clients to create high-impact signage while minimizing its impact on the earth and maximizing our customers’ return on investment. (In fact, we wrote a whole white paper about it; take a look – it’s free!) Below, we share three of the guiding principles we follow, on Earth Day and every day. 1. Materials Matter Plastic is the new wood! It’s something we’ve been telling our clients for a long time. We’ve gone to historical committee and zoning board meetings on behalf of our clients to explain – and

Would Your Sign Win An Academy Award?

Metro Sign and Awning graphic designers and fabricators love bringing signs to life. But would our jobs make a good movie? Well, probably not. Carefully fabricating any sign requires extensive knowledge and experience with a host of tools, techniques and materials. And painting the finished sign is another highly specialized part of the process. While we know that watching paint dry isn’t exactly the stuff that wins Oscars or Academy Awards, we had to share this video of one of our great painters at work. (Thanks, Pete!)    The video offers a quick overview of our sign painting techniques and various stages, including: Pre-treat and base layer Full second and third pass Masking/border mask, stencil mask Potter cut vinyl Light first pass Full

2016 The Year in Signs & Signage Project Highlights

Our talented creative team is already hard at work creating signs you’ll see in 2017, but they recently got together to discuss some of their favorite signage projects of 2016.  ADA Signage Required in most buildings, ADA signage must be created and installed according to strict guidelines. At Metro, we strive to create ADA signage that is not only a functional, but also a beautiful, addition to interior design. We enjoy the challenge of designing ADA signage that incorporates elements of our clients brands, that is also compliant and enhances building utilization for all. Awnings Awnings and enclosures can update a business image, invite customers into a new entrance, and serve as new and additional signage. In some cases, helping a

Renovating a Beautiful Old Sign in Keene, NH

enovating an old sign is something like a makeover. The ‘after’ appears beautiful true to the original, but sports an even better, brighter look. And when a sign renovation includes moving from fluorescent bulbs to bolder, brighter LEDs, there’s also a significant energy cost savings. One restaurant owner in Keene, NH recently discovered how a relatively simple sign renovation can make a big difference in how people view the business. Upgrading, Updating a Business Sign Long established Papagallos restaurant has legions of fans in the Keene, NH area. But people who are new to the area or who are driving through town on business might not have known what they’d find on the menu. The Papagallos family specializes in Italian and Mediterranean cuisine. But the

A Sign is Born!

We hope your 2017 is off to a stellar start!  Here’s a look at one of the first signs that came out of our fabrication shop this year.  

Our Top Interior Sign Posts of 2016

Interior signage is a complex animal. One part interior design, one part marketing, one part pure function… with equal parts art and creativity, budget-sensitivity, building ordinances and regulatory compliance. We field a lot of questions about interior signage – many related to ADA regulations and building codes, others about branding, longevity of materials, and ROI. Below, some of the most popular posts and tips on interior signage from 2016. If you have an interior branding, POS, wayfinding, or other signage project coming in 2017, take a look at some of these interior sign examples, or contact us directly with your questions. We’re happy to help you tame your complex interior signage “animals!” Tips and descriptions of some related Boston-area sign

West of Chestnut Project a Marvel, Inside and Out

All of us here at Metro Sign & Awning send a hearty “Congratulations!” to the team at Dellbrook and everyone involved in the West of Chestnut development in Quincy. We were excited and honored to be involved very early (probably before the earliest point in this time-lapse video!) interior signage evacuation map Metro design Boston While the video shows the dramatic transformation, you don’t see all the behind-the-scenes planning and design decisions that go into creating interior signage that complements a beautiful interior while serving an important (possibly life-saving) purpose for residents and visitors. More on that later. For now, here’s a glimpse at some of the preliminary sketches, hinting at how professional sign designers work to ensure interior signage meets codes, is ADA compliant, and is created and installed to be

Exterior Signage: Styles and Types of Freestanding Signs

With this post and others in our Signs 101 series, we do our best to cut through “sign speak.” Questions? Don’t hesitate to contact us. freestanding monument sign Boston bank __________________________ The three basic types of Freestanding Signs are monument, pylon, and post and panel signs. Below you’ll find definitions, descriptions and examples. Freestanding signs, not surprisingly, stand on their own (as opposed to wall-mounted signs, for example). Thanks to posts or a self-supporting base, freestanding signs are architectural structures separate from buildings and other structures. While they are often designed to be about on eye-level with drivers and/or pedestrians, others are considerably taller, intended to serve as architectural centerpieces for a business or corporate park. Illuminated pylon sign Keene New England Monument Signs are

Back to School with Vinyl Graphics and Interior Wayfinding Signage

Interior directional signage (also called interior wayfinding signage) is incredibly helpful to building users on a day-in and day-out basis. Of course, those interior signs also must meet ADA standards. But when a facility’s use has changed or a new group of building visitors is expected, a little extra emphasis can help everyone. Bright and bold vinyl graphics to the rescue! Going Back to School with Vinyl Interior Graphics Summer’s just begun and it’s already time for institutions to prepare for classes (and students!) next semester. Metro Sign & Awning is helping day care facilities, community centers and other organizations prepare for Back to School season with new vinyl graphics that add color, enhance branding, and assist building users with wayfinding.

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