Metro Sign and Awning’s insight:
New digital signage is coming to the London Tube. The new advertising will reportedly “deliver an engaging visual experience for consumers, the company said, enabling advertisers to showcase a wide variety of high quality, immersive content that ‘informs, entertains and captivates’ audiences travelling on the London Underground rail network.”
Metro Sign & Awning's InsightRead Original Article
Exterion Media, formerly CBS Outdoor International, is set to launch its own summer blockbuster with a new digital signage ad platform coming to the London Underground.