Category Archive for: Curated Content

Signs That Define a Building, and Sometimes a City – The New York Times

Building signs have grown into a $37.5 billion industry. Some have become so iconic they are permanent parts of the landscape, often standing in for their hometowns.

The 7 Key Elements of Digital Signage and How They Have Evolved with the Industry

Depending on who you ask (factor in how long they have been around), digital signage as we know it came on the scene just after the turn of the century. For some of us, that seems like last week… but I digress. It began as an advertising medium, and this focus is easily demonstrated by the first iteration of the digital signage trade show, the Digital Retail Expo. A new vision of advertising opportunities was coincident with the development of flat panel displays and compact video projection. From the beginning, it just made sense to change out the time-honored static

9 Common Signage Mistakes to Avoid

You have have a lot to think about when starting a business: business name, domain name, logo design, website design, business cards and more. Around 2 months ago I began looking for an office. I found the perfect location. One thing that I’ve never dealt with is a business sign. I […]

Why Effective Communication is Highly Important During a Crisis

Your every correspondence from the top is an opportunity to nurture a relationship.

A Blaze of Crimson Light: The Story of Neon

Neon is a dull and invisible gas until it’s trapped in a tube and zapped with electricity. Literally pulled out of thin air, neon became the bright light of the modern world, a symbol of progress, and an essential component of the electronic age.

Mixed Use Development 101: 10 Impressive Examples

Mixed use developments are designed to incorporate and complement various types of real estate together. Learn more about their benefits.

What Effective Coronavirus Signs Look Like

A good sign gets people to change their behavior—and it’s not always pretty.

Tips for Signage and Wayfinding in a Post-COVID-19 World

Signage and wayfinding graphics can introduce healthy practices and help people feel at ease in this time of uncertainty.

How Digital Signage Is Playing a Critical Role in Combating COVID-19

For some time now, digital signage has been reinventing the customer experience, impacting marketing strategies like never before and helping boost sales and supplement a company’s revenues in creative and imaginative ways. From vibrant displays that quickly catch the eye and draw in consumers more effectively than static signage to transforming long queues into infotainment

Lasting Looks With LEDs

There’s no denying the far-reaching impact that LEDs in the creation of signs. They’ve advanced creativity, and their versatility has allowed firms to lower their SKU counts. Further, color while color LED can be only marginally more expensive than white light and controllers are as easy to install as drivers. Sign-making vendors discuss these benefits and the growing allure of LEDs