Category Archive for: Curated Content

If You’re Reading This Sign, Customer Experience Is Happening

Simple everyday signage communicates your brand to customers as much as any formal signage does. It’s important to keep in mind how a little friendliness and candor can go a long way to helping a business stand out. And these memorable interactions don’t have to be limited to printed signs. Boost your customer engagement with memorable messaging across platforms through friendlier and warmer language or approach.

How to Navigate a Wayfinding Redesign

Wayfinding redesign projects benefit from designated leaders, established standards, and experience-based user feedback on proposed solutions. A building’s redesign can be a cornerstone of wayfinding. Design elements that facilitate wayfinding can include lighting, color, functional pathways, and even acoustics. By considering the building and its users together, a wayfinding redesign can be intuitive and effective.

Questions to Ask a Potential Sign Partner

There is a lot more that goes into signage than most people realize. Before hiring a sign partner, there are imperative questions to ask. You will want to know what types of signage are available for your particular needs and what services are offered. Time frame, recommendations, experience and maintenance are also important to know.

Digital Signage Is The Perfect Medium For Employee Engagement: Here’s Why

Many businesses overlook the importance of employee engagement and as a result end up losing money from high turnover rates. Digital signage improves employee engagement through understanding and connecting to the company’s brand. It also enhances empowerment, identity and a sense of belonging.

Palmer Signs, Baltimore Graphics wrap island-themed vehicle graphics

In the gray and cold winter, we often long for the warm breezes and bright sunshine of the coming summer months. With a punch of color and a tropical theme, 808 Island grill is making a splash around town. Effective vehicle wraps are a great way to grab the attention of potential customers. With a great wrap design team on your side, your business could stand out as much as a tropical truck in the winter.

Storefront Signs – How to Choose the Right Sign for Your Business

First impressions can make a big difference in any aspect of life, and especially when it comes to the sign outside your business. Your business sign is the first thing a potential customer sees, so it’s worth the time and effort to design the perfect one that reflects your products, services and overall brand. You may not realize how many different types of signs there are until you start looking; however, once you’ve selected the perfect combination of features, you will have a sign that accurately reflects your brand and drives customer traffic for years to come.

Environmental graphics are critical to the design of the modern workplace.

An environmental graphic design throughout an office building can transform the entire work space. Modern buildings today have to provide much more than simply a desk, computer and a cup of coffee. Incorporating environmental designs provides employees with inspiration, motivation, purpose and a way to relate to the company brand. Plus, attracting top new talent is much easier with a modern office design rather than being stuck in the past with no true image. When employees and job candidates are impressed and inspired by the graphic designs throughout their work space, they are more likely to remain motivated and appreciate the brand they work for.

4 questions to answer before buying an outdoor display | Digital Signage Today

Buying an outdoor display to show off your business brings value and gives customers a brand to relate to. When investing in a high quality display, it’s important to know exactly the quality you’re getting, how to maintain it, how good it will look for years to come. Working with an established and reputable sign company will help you navigate those concerns and ensure you know exactly what you’re getting in return for your investment. Once the main questions surrounding quality, maintenance, performance and budget are answered, you’ll be ready to enjoy your new sign for years to come.

Hundreds of Complaints Flood In About New York Store Signs, but From Whom?

When a sudden spike of anonymous 311 calls started coming in to report improper signs or awnings on establishments, business owners in New York began scrambling to take theirs down. Now, many areas have unrecognizable businesses due to the lack of signage. The motive of the caller or callers is unknown, but businesses aren’t taking the chance of having to pay a significant fine. Metro Sign & Awning is committed to protecting your business by ensuring compliance with regards to local regulations.

Wayfinding System for Senior Facilities

The amount of facilities available for the elderly to live in is increasing rapidly due to the demand. An overlooked factor when designing these facilities is the appropriate usage of signs and wayfinding. Facilities have to take into consideration seniors who may be visually impaired, have Alzheimer’s Disease or Dementia, are handicapped and have other conditions. Taking into consideration a person’s general wellbeing is also important, and incorporating bright colors can enhance their mood and self-confidence. Each of these points have to be taken into consideration when designing new facilities for seniors. At Metro Sign and Awning, we work with our clients to create bold and unique signs for senior living facilities. This post by ASI does a nice job explaining the approach for this type of facility.