Digital signs are here to stay. The technology is less expensive than ever and businesses are ready to invest. Surveyed restaurants, retailers, and banks plan to upgrade their digital signage in the new decade. Technological innovations make these signs smarter with the ability to provide useful analytics. Read this article if you plan to take the digital plunge.
Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly, signage can cause overstimulation and even confusion. Signage at your place of business is just as important as your website design and shouldn’t be an afterthought.
Digital signage can help reduce the pain of standing in lines in multiple ways, whether it is by reducing the line’s size in general or finding ways to keep audiences engaged while they wait.
Almost every brick-and-mortar business needs good signage. For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside.
Browning says one of the most compelling aspects of the project was recognizing that the previous concourse was adding stress to users’ experiences. “We definitely improved the intuitiveness and added a calming sense,” he says. Furthermore, he says the project’s architectural language will be used when the main concourse is extended to connect to the new critical care building. In fact, designers have already started developing the addition’s wayfinding cues, starting with its animal character: a giraffe.
Digital signage is not technology of the future, but is very much the technology of today. However, many people still believe myths about the technology. It’s time to debunk these tall tales.
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