Category Archive for: Curated Content

Understanding Ink: Sign printing options, 2019 innovations and when to use what

Expected to grow at 9.1% every year through 2023, the digital ink industry has been a hotbed of innovation for more than two decades. This has expanded opportunities for signmakers, who are now able to print tougher and more visually appealing signs than ever before. Explore the impressive variety of inkjet ink options and learn which one to use when in this knowledge-rich guide.

Where Do We Go Now? Exploring The Wonders Of Wayfinding Design

Wayfinding design is often taken for granted. Yet, by creating innovative signage, today’s brands can do more than help visitors navigate environments.

Why Outdoor Signage Is as Important as Your Website

For local businesses, outdoor signage does double duty: it serves as advertising and branding. The location, size, and design of the sign are critical to getting the best benefit from it, especially if most of the traffic passing the business is by car and truck. Digital signs are becoming more popular with business owners because of their key benefits. They’re also simple and quick to change so your message can be tailored to special events, promotions and other notable information.

Top 3 Different Signage to Promote Your Business

Different types of signage can have different effects depending on the materials used. Signage can be eye-catching and even multi-functional because of the incorporation of elements such as metal, pylon, or even light in their display. Using different materials can further emphasize the importance of signage in a business’s marketing strategy.

5 Types of Environmental Graphic Design and How It Impacts an Experience

Environmental graphic design includes many different elements, and focuses on the graphic elements included in a space. This type of design can be used to educate, to enlighten individuals regarding a brand, or to entertain. What is important is the way design elements are used, so as to create the optimal experience for individuals.

The Rise of Indoor LED

Businesses from Hong Kong to Australia and beyond have embraced indoor LED technology. From its seamless look to its high performance in daylight, LED is changing minds among those who might have been resisting it as a fad or short-term trend. Among the most common reasons for pursuing LED screens are improved customer attraction and longevity of the equipment. Today’s LED solutions support retailers’ ads, video content, and more.

The Benefits of Signage Infographic

Your small business sign is much more than an indication of where your business is located. A sign actually gives you one of the biggest bangs for your advertising buck. It helps you gain an identity as well as new clients, which in turn adds to your bottom line. Did you know a recent survey found 35% of passersby wouldn’t have known about a business without a sign? Studies also show your signage is more effective at keeping your business top of mind with consumers than TV or radio advertising. Delve into this and other interesting statistics with a revealing infographic on the benefits of signs.

If You’re Reading This Sign, Customer Experience Is Happening

Simple everyday signage communicates your brand to customers as much as any formal signage does. It’s important to keep in mind how a little friendliness and candor can go a long way to helping a business stand out. And these memorable interactions don’t have to be limited to printed signs. Boost your customer engagement with memorable messaging across platforms through friendlier and warmer language or approach.

How to Navigate a Wayfinding Redesign

Wayfinding redesign projects benefit from designated leaders, established standards, and experience-based user feedback on proposed solutions. A building’s redesign can be a cornerstone of wayfinding. Design elements that facilitate wayfinding can include lighting, color, functional pathways, and even acoustics. By considering the building and its users together, a wayfinding redesign can be intuitive and effective.

Questions to Ask a Potential Sign Partner

There is a lot more that goes into signage than most people realize. Before hiring a sign partner, there are imperative questions to ask. You will want to know what types of signage are available for your particular needs and what services are offered. Time frame, recommendations, experience and maintenance are also important to know.