Wayfinding signage should both stand out and blend in. So how do you find the right balance then, between ensuring that they fit with your décor and look good, while also showing your customers the way? Here are three tips.
As strategic planning for 2018 is underway, we are developing concepts and specifying projects for several branding (and rebranding) projects. Signage materials, designs, and fabrication techniques vary so much that our clients are often surprised to find out how much sign they can get within their budget – and how attractive and effective their new signage can be. If you’re considering a rebranding projects, start here to begin to estimate your signage investment.
What does a sign cost? Compared to what? A Superbowl commercial spot? Promotional giveaways? Couponing? A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways. Familiar Signs Are Good, Overlooked Signs Are Not Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a neighbor. Signs can generate word of mouth and referral business simply because people feel comfortable with what is familiar to them. On the other hand, you don’t want your sign to become “part of the
Indeed some important signs. Which one is your favorite? 🙂
A good year for the sign, graphics and visual communications industry, index set to hit its highest levels for the industry since 2012.
“67 % of the consumers indicated that they had purchased a product or service because a sign caught their eye”. Great infographic about the importance of business signage.
Every sign tells a story, and this local sign collector’s office has a lot of stories to tell. We love the original lollipop “T” sign – the ones we make today are not nearly so heavy!
More than half of small business owners find in-store signs and graphics effective in attracting customers to their business, according to a nationwide survey commissioned by FedEx. Do you recognize yourself in the patterns identified?
Language can be tricky sometimes. 20 funny grammar mistakes on signs in America – no, this is not our porfolio 🙂
Mixed-use developments, like many that Metro is involved with, continue to be strong.
