Well-designed signage allows companies — including financial institutions like banks and credit unions — to increase brand awareness and build trust among their customers. Static and dynamic signage can become powerful communications tools that help to:
- Build your brand and create a presence on the street
- Promote competitive differentiators including rates and unique services
- Highlight a bank’s mission and driving ideals
- Present information in more easily understandable chunks
- Offer wayfinding for people navigating by car or foot
People expect to see wayfinding signs on college and business campuses, in museums and hospitals, or in retail shopping centers. Financial institutions also benefit from wayfinding, however, including exterior directional signage, parking signs, or property protection signs and interior signs that help control foot traffic flow.
Taking Exceptional Sign Design to the Bank
Metro has many years of experience working with banks and credit unions. Our teams are responsive to their needs and understand the challenges unique to this rapidly changing industry.
Cambridge Savings Bank
Metro collaborated with the SMMA team to design a graphics package for the Cambridge Savings Bank’s Waltham Operations Center. The signs included wall graphics, an external monument sign, and interior ADA compliant wayfinding signs. Metro also had the opportunity to manage the branch rebranding in 2018.
City of Boston Credit Union
Metro partnered with the NES Group to design and install exterior signs for the new City of Boston Credit Union’s Symphony/Northeastern branch . This new signage included blade signage, a pylon face and face-lit channel letters. In 2019, Metro also upgraded signage at the credit union’s Dorchester location, refurbishing the pylon sign, adding new awnings, and replacing the faces of existing building signs.
GFA Federal Credit Union
We’re currently working on a new exterior/ interior sign package for GFA’s Gardner, MA headquarters. We’d previously worked with the GFA team on another beautiful exterior signage project at the company’s Peterborough, NH location. That 2017 project consisted of two halo-lit channel letter sets and a monument sign.
Winchester Co-Operative Bank
The Metro team worked once again with the NES Group to create, fabricate, and install a new exterior sign package for the Winchester Co-Operative Bank in Woburn. The signs included a new pylon, illuminated building logos and channel letters. The new main ID to the branch included a custom designed modern pylon sign with an arched header, push thru acrylic graphics and a WatchFire time and temperature LED sign.
Enhance Your Credit with High-Quality Signage
The financial industry may typically shy away from flashy displays, but the right graphics and a strong signage game boosts curb appeal and engages customers. We collaborate with our clients to create and design consistent signage that builds brand awareness and loyalty.
Our outdoor signs catch the eye of passersby and can help to generate new business. These signs make it easy to find bank and credit union’s locations and enhance brand appeal. Interior designs can connect the credit union to the community and its members.
At Metro, our experienced signage professionals work with our clients to design engaging graphics and high-quality signage that’s built to last and value engineered to save time and money.