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Category Archive for: Original Posts

Time to Refresh Your Sign? Focus on LED Retrofit

LED retro-fit, custom, less energy

The sign outside your business is the first representation of your company, and in many cases, it’s the first impression customers get of your company. Having an old and worn sign with random burned out bulbs isn’t the best way to make a good first impression. Retrofit LEDs can improve energy efficiency, reduce service and maintenance, and have a longer lifespan. If you’re ready to give your sign a fresh look, consider retrofit LEDs. These retrofit LEDs are different from […]

Benefits of Interior Signage for Your Business

Interior signage plays a key role in providing functional and branded designs to your building. Whether they are there to provide navigation, safety or just to show your brand’s personality, they are an important element for your business. Signs that are mandatory can be compliant, while also showcasing your branding design elements. It is best practice for interior signage to be consistent with the rest of the built environment. At Metro Sign & Awning, we know how to develop the […]

Exterior Signage for All Seasons

Different

Here in New England, we live with the extremes: from the cold and wind of Nor’easters to the heat and glaring sun of the summer These weather extremes are an excellent reason why awnings and enclosures can be so valuable: reduce your energy costs and save you money. When calculating the return on investment for awnings or enclosures though, in addition to this reduction in costs, there is an even bigger benefit: they increase your revenue by increasing your selling […]

How MSA Helped a Union Installation Team Add 600+ Wayfinding and ADA Signs to Boston’s Waterfront

It is always exciting to work on and around Boston’s infrastructure, so when the opportunity to partner with Skansa Group for the installation of wayfinding and ADA signs came about for the South Boston Waterfront Transportation Center, we grabbed it with both hands. Considering our experience in signage projects in urban centers (see Signs and the Downtown Experience) as well as our expertise in fabrication, installation, service and repair of signs, we were a natural choice for Skansa and the […]

How to Determine the Right Sign for Your Business

What is the best way to establish a significant and differentiated presence for your business in the market, one that attracts and retains customers? A big part of it is branding.

An effective marketing strategy includes branding and reflects your business’ identity and values. And one of the best ways to establish your brand’s identity is through signage, especially exterior signage. A useful way to further your marketing engagement, signage will help you to convey your business message better and reach […]

Proud to be Part of Paul T. Gilmartin Arena Dedication

Last summer, the owners of Haverhill Valley Forum expressed interest in working with Metro to dedicate their arena in the memory of Paul Gilmartin. We were excited and honored for the opportunity to work on the project.

The challenge was that the perfect location on the face of the building was all glass windows and the sign they wanted to have would feature illuminated channel letters. Our sales, design project management and engineering team worked in collaboration with the Forum’s electrician […]

How Signs Stay True to Brand and Meet Design Requirements

Can you see me now? Verizon Wireless, and many of its authorized dealers, depend on Metro Sign & Awning to see that their signage represents the company well on many sites.

For some time now, Metro Sign & Awning has been an Authorized sign manufacturer for Verizon Wireless. And while the company has a comprehensive, 200-plus-page book of branding standards, there’s a surprisingly large “gray area” and much needed flexibility built into the process of design review.

Accurate Information is Key to […]

How Much Does a Sign Cost Calculator

What does a sign cost?

Compared to what?

A Superbowl commercial spot? Promotional giveaways? Couponing?

A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways.

Familiar Signs Are Good, Overlooked Signs Are Not

Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a […]

Celebrating July 4 and the USA This Week and All Year

We’ll be celebrating our nation’s birthday next week, and we hope our customers and friends will be doing the same.  A bit of housekeeping: our offices in both Tewksbury and Keene will be closed on July 3 and July 4. Then it’s back to business on Wednesday!

How Will You Celebrate the 4th in Boston?

There are so many highly-touted July 4th celebrations in Boston and throughout New England, it’s hard to get to all the places you want to go! BostonUSA.com and Boston […]

Summer in the City: Awnings and Enclosures Can Heat Up Sales

So it’s summer, and your customers want to sit in the shade. Remember January? We were excited to install a vestibule at the South Boston (Berkely Street) Area4 restaurant. The smart and energy-efficient enclosure was welcome, as it protected patrons from the Arctic blast that blew in each time the main door was open.

Awnings and enclosures may not be top-of-mind when you think about exterior signage, but few investments in your business have such an obvious pay-back period. Particularly in the New […]

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