Earlier this year, a report by the Outdoor Advertising Association of America showed that outdoor advertising not only remains tops in terms of cost-effectiveness, it continues to be one of the strongest drivers of online searches.
How Outdoor Advertising Fuels Online Searches
According to the report, outdoor advertising was as successful in spurring Facebook activity as were TV ads, and results were similar for driving traffic to Twitter and Instagram.
If it sounds surprising at first, when considering your routine behavior it’s easy to […]
Last summer, the owners of Haverhill Valley Forum expressed interest in working with Metro to dedicate their arena in the memory of Paul Gilmartin. We were excited and honored for the opportunity to work on the project.
The challenge was that the perfect location on the face of the building was all glass windows and the sign they wanted to have would feature illuminated channel letters. Our sales, design project management and engineering team worked in collaboration with the Forum’s electrician […]
Whether you’re in the early planning or construction stage of a new residential or mixed-use development or starting to think about a new sign (or
signs for a new location) for a local business, at some point, you have to request a quote for that signage.
In order to take your sign ideas from early brainstorming sessions into installed signage reality, there’s a process called “budgetary reality.” It’s probably safe to say that requesting a quote – and getting estimates on signage […]
Campus “Freshened Up” with New Wayfinding and Identification Signs
Color matching is important, and trickier than it sounds. (Ask any parent of a fashion-conscious student who has recently been back-to-school shopping.) At Metro Sign and Awning, our back-to-school preparations were not about fashion, but about helping students find their way around campus. A shade off here or there may not matter to some, but when it comes to the consistency for an established brand it is critical.
As at most universities in New […]
Metro’s Keene, NH crew has been busy with installations for national brands this summer. Find out what it takes to handle the big names in signs.
Big brands often require big, high visibility signage – and Metro Sign & Awning has the experience and equipment to handle the job. But even before the installation can begin, detailed survey work needs to be done – and the permitting process can be lengthy.
Here are four keys to Metro’s reliable handling of the big […]
So it’s summer, and your customers want to sit in the shade. Remember January? We were excited to install a vestibule at the South Boston (Berkely Street) Area4 restaurant. The smart and energy-efficient enclosure was welcome, as it protected patrons from the Arctic blast that blew in each time the main door was open.
Awnings and enclosures may not be top-of-mind when you think about exterior signage, but few investments in your business have such an obvious pay-back period. Particularly in the New […]
We’re very excited about YOTEL Boston’s Grand Opening! The forward-thinking micro hotel offers a “smart, flexible space that suites individual needs.” It’s a business model we love: providing smart and flexible designs that are tailored to meet individual needs is what we strive to do every day.
Signage must meet the needs of a business, while being flexible and innovative in order to shine and celebrate the uniqueness of each commercial enterprise.
Members of the Metro Sign & Awning team have been […]
You don’t want ANYONE to overlook your business signage. But it may be so familiar to you that you barely notice it – and you could be losing business because of that. It’s time to take a fresh look and pay attention to what your sign says about your business.
Attractive signs get customers to come in and spend
There are two ways to consider your signage with fresh eyes. First, from a “what you see” standpoint. Is it as big, bright, […]
New owner of full-service salon sees vibrant results with new logo, new sign
When Infinity Hair, a full-service salon and barbershop, was purchased, the new owner needed a new logo and sign. Metro Sign and Awning helped create a bold new look for the business.
The owner had several ideas. Metro’s Keene designer took those ideas and developed several concepts as a guide to steer the general direction of the sign.
“Once we had picked a basic concept, (designer Kris Arnold) dove in […]
Glass House in Cambridge was working with a visibility issue with respect to its new Kendall Square location. Since the business is set back from the main road, it is not easily seen by prospective diners. The restaurant’s owner and design firm (Hacin + Associates) had some great ideas for encouraging traffic, and they weren’t about to put mediocre signage on the menu. Shortly after calling Metro Sign & Awning, our creative designers and fabricators were able to turn those great sign […]