Signage plays many roles, the most important of which is to help define and support brand identity. In differentiating one business from another, signage offers other branding benefits. Exterior signs act as a “silent salesperson” working 24/7 to draw attention to a company. Key to a company’s identity, logos displayed on signs also reinforce brand loyalty by showcasing an image of trust. This article shares other ways in which all businesses, from start-ups to well-established brands, benefit from well-developed and executed signage.
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