Signs are a fundamental mechanism for announcing your business to the world, attracting new customers, and setting expectations about your brand, your products, and your service. Over the years, businesses just like yours have tried and tested a variety of signage strategies and tactics, and have generally settled on those that work best. This Infographic details some of the most effective ways that business owners use and improve their signage to help their businesses grow.
(Click Infographic to see full image)
Business signage plays an important role in the life of any city, not only because it supports commerce and the livelihood of individual businesses, but also because the overall appearance of a city’s signage helps communicate and even define its character. Think about the differences in signage between Boston and Las Vegas, for example, and what that signage says about each of those cities.
Generally, governments do not heavily regulate the content of any signs (although the Americans with Disabilities Act […]
The United States Sign Council Foundation, as a part of its on-going effort to provide verifiable information about the optimal usage of signage, has issued a new report titled: “The Economics of On-Premise Signs.”
The report makes fascinating reading. It covers everything from the various rationales for local signage regulation to the impact of signage on communities, customers, and businesses.
But even more interesting are the discussions of potential signage benefits (which we’ve previously touched on, here).
For example, the report details how […]
When the Boston Public Library wanted dramatic new exterior environmental graphics – including interpretive panels and engraved pavers – at its newest branch, in East Boston, they turned to the noted architectural firm, William Rawn Associates. Rawn, in turn, asked for consultative help from Arrowstreet.
And when the time came to fabricate the designs, Rawn and Arrowstreet came to us.
The East Boston Library is the newest branch library in the Boston Public Library system. Located in the middle of Bremen Street […]
The Boston City Council has a Special Committee on “Small Business, Entrepreneurship & Innovation.” This Committee is going to take testimony and deliberate about regulations concerning free-standing sidewalk signs in our fair city. The date: July 23, 2015. The time: 2:00 pm. The location: City Council Chambers.
One reason for the hearing is the profusion of new, old, and conflicting regulations that can be applied to these free-standing sidewalk signs. The current City of Boston zoning codes have different standards for […]
There’s a lot of talk about “green” these days because many firms are jockeying to position themselves as environmentally conscious and more “green” than their competitors. The signage industry can be a major partner in this effort. To help bring you up to speed, here are 5 things you probably don’t know about “green” signage:
1. Signage can help a facility gain LEED (the US Green Building Council’s “Leadership in Energy and Environmental Design”) certification. For example, interior signs crafted from […]
The Supreme Court has been much in the news recently, but hardly any of the media noticed or reported on one if its decisions that could have profound impacts on the signage industry. Specifically, in the case: Reed v. Town of Gilbert (Ariz.), the Court ruled that limiting temporary directional signage more than other types of temporary signage is a violation of the First Amendment.
The ruling was unanimous, but several of the Justices issued their own opinions regarding the meaning […]
Make Bold Statements With Dimensional Signage
Dimensional (also called “3-D”) signs are another powerful tool in our “signage expert” portfolio. Whether built for indoor or outdoor installation, these vivid, tactile signs can be custom fabricated in almost any shape, color, and size to help realize almost any design intention.
Dimensional signage readily stands out from the visual background and has been shown to work very well for such signage applications as:
Company Logos and Logotypes
Building Identification and Numbering
Directional and Wayfinding Signs
Office and […]
The Boston Redevelopment Authority recognizes that storefronts and signage significantly shape the character of a given district.
To help control and improve that character, the BRA and the City of Boston have enacted regulations and established guidelines for the city as a whole, and for many special districts. The idea is to help ensure that storefronts and signage complement their local neighborhoods.
Nevertheless, every effort is made to allow individual business owners to effectively promote their goods and services, and also to […]
We can’t really take credit for this one. Browsing the web the other day we came across a blog that celebrates New England through signage you’re unlikely to see anywhere else. It resonated with our hearts as well as minds, so we decided to link to some of the photos it displays.
For example, we New Englanders have a unique way of stating things:
And we love our heritage, enough so that we’re unlikely to update a sign just because it […]