Worcester’s Cultural Coalition Popup’s mission is simple: to support active creative engagement and foster a strong cultural identity for Greater Worcester. The Jean McDonough Arts Center offers space for local and visiting artists, organizations, and creatives to produce art shows, open mics, classes, and much more. In 2019, philanthropist Jean McDonough donated $2 million to support the completion of the BrickBox Theater, one of the Worcester Cultural Coalition programs. To honor her gift, the Coalition teamed with a local graphic designer, Travis Duda of Hunchback Graphics, to create a new logo. Incorporating the colors of the “Worcester Cube,” the JMAC sign embraces bright neon and pop art aesthetics to welcome everyone who visits the permanent popup, part of a public-private
While COVID-19 has presented incredible challenges across nearly all industries, it also highlights the critical role being played by the signage industry. Much of the pandemic has focused on the visual — visualizing six feet of space between people, glove and mask wearing to protect each other, flattening the curve, graphics and videos of proper handwashing techniques — and creating effective visuals is the hallmark of an exceptional sign company, like Metro Sign and Awning. The Metro team has leveraged industry best practices in developing clear, visual communications that project calm authority while also offering guidance, instruction, and direction, because we recognize the critical need of our clients to communicate during this challenging time. Spreading the Message Whether digital or
Neon is a dull and invisible gas until it’s trapped in a tube and zapped with electricity. Literally pulled out of thin air, neon became the bright light of the modern world, a symbol of progress, and an essential component of the electronic age.
No one likes to get lost! And one of the best ways an institution can help people find their way or get important information quickly and clearly is to employ signage. In fact, signage offers a good tool for higher education settings. Freestanding signs with electronic message center displays (EMC) distribute daily and emergency information efficiently, and wayfinding signs help people navigate campus more easily. Interior signs can reinforce learning by supporting multimedia for lectures or enhance the interdepartmental recognition of student accomplishments by enabling departments to promote their students’ successes. And consistent signage supports both an institution’s branding and elevates its school spirit. Metro Sign has worked with a variety of colleges and universities right here in the heart
Suffolk University might also share UMass Boston’s philosophy: Go big, or go home. Although Suffolk wasn’t working on a Renovations to Existing Academic Buildings (REAB) project when they called Metro Sign, they did have an unusual project in mind. Among its requirements for new architectural signage, the university wanted to add a 21 panel, 20-foot high wall mural. This high-pressure laminate (HDP) exterior wall mural required considerable engineering expertise and clear communication and coordination to ensure the seal on the curtain wall and panels would fit into the Z-Clip system. Have you ever arrived at a new location and you’re not quite sure where to go? Or you look at the map — often a freestanding sign — and it
If you’ve been looking into business signage, you might have found yourself bombarded with new terminology. Pylon, monument, blade… what’s the difference between all these types of signs? Here are the standard options for exterior and interior business signs. We hope these pictures and descriptions help clear up any confusion. You can also use our interactive Educational Sign Type Tool to learn more. Types of Exterior and Interior Business Signs Pylon Signs Pylon signs are the large, freestanding signs that are meant to be seen from a distance. They’re usually supported by one or two tall posts, and you’ve seen them used by gas stations, hotels, shopping centers, and restaurants along busy roads or highways. They can advertise a single
There’s no denying the far-reaching impact that LEDs in the creation of signs. They’ve advanced creativity, and their versatility has allowed firms to lower their SKU counts. Further, color while color LED can be only marginally more expensive than white light and controllers are as easy to install as drivers. Sign-making vendors discuss these benefits and the growing allure of LEDs
A multi-million dollar renovation is underway in Hudson, Massachusetts. Developers are revitalizing the iconic Landing at Hudson Mills for contemporary use. When Mark Development and Manzo-Freeman Development began upgrading the treasured landmark with modern systems, utilities, and finishes, they knew they had to include signage to attract tenants. They called on Metro to build a welcoming focal point for clients and employees visiting the transformed space. A Sign of the Times We were excited to work with The Landing at Hudson Mills because the project was two-fold. They needed us to design and build an upscale and illuminated sign that had some historical elements. Our team worked closely with the owners to create a piece that could sit on their
Almost every brick-and-mortar business needs good signage. For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside.
If you ask any member of our team about the most exciting part of our work, you’ll likely get the same answer: Every project is unique. There’s never a cookie-cutter solution—and that’s where we get our inspiration. Recently, the design team at the real estate development company Related Beal approached us with one such challenge. In this case, the city of Boston had asked the luxury rental company to place wayfinding signs in strategic locations on Boston’s waterfront. The signs needed to help pedestrians navigate the bustling waterfront where the company’s Lovejoy Wharf property is located while complying with city, district, and environmental codes. Mapping Walking Traffic The first challenge was to identify the most elegant positioning for the signs