When it comes to business signage, size matters. While it’s not always accurate to say, “the bigger the better,” well, sometimes, it is. When your building project needs bold thinking, big ideas, and even bigger signs, you need to work with a professional signage company that has the training and experience to ensure your best signage visions become reality. Large and Oversized Exterior Signs = More Attention for Your Brand When you’ve got the permits and the plan to “go big,” we say, GO BIG! Experienced sign designers can take a concept from inception to installation-ready, making sure your brand gets the attention it deserves. Below, we shine the spotlight on some of the larger signs that we’ve designed and installed in
Each year in April, Earth Day gets a lot of attention. But when the activities are over, it’s easy to forget about our intentions to reduce our businesses’ impact on our environment. For years, Metro Sign & Awning has worked with its clients to create high-impact signage while minimizing its impact on the earth and maximizing our customers’ return on investment. (In fact, we wrote a whole white paper about it; take a look – it’s free!) Below, we share three of the guiding principles we follow, on Earth Day and every day. 1. Materials Matter Plastic is the new wood! It’s something we’ve been telling our clients for a long time. We’ve gone to historical committee and zoning board meetings on behalf of our clients to explain – and
Language can be tricky sometimes. 20 funny grammar mistakes on signs in America – no, this is not our porfolio 🙂
From Concept to Design to Fabrication – GSEM Signage Enhances Organization’s Brand Girl Scouts of Eastern Massachusetts (GSEM) came to Metro Sign & Awning with a challenge. GSEM’s five camps, with locations in Andover, Brewster, Plymouth, Waltham, and Pelham, NH, needed signage that would be highly visible, beautiful, and durable. The signs needed to reflect the organization’s mission as well as its brand, stand out night and day, and complement the camps’ beautiful natural settings. As a non-profit organization, the budget was non-negotiable. And then there was the timeframe: concepts for exterior signage that needed to be designed and fabricated into reality – and installed – before the upcoming camp season and a popular annual event. Challenge accepted. Sign Concept
Metro Sign and Awning graphic designers and fabricators love bringing signs to life. But would our jobs make a good movie? Well, probably not. Carefully fabricating any sign requires extensive knowledge and experience with a host of tools, techniques and materials. And painting the finished sign is another highly specialized part of the process. While we know that watching paint dry isn’t exactly the stuff that wins Oscars or Academy Awards, we had to share this video of one of our great painters at work. (Thanks, Pete!) The video offers a quick overview of our sign painting techniques and various stages, including: Pre-treat and base layer Full second and third pass Masking/border mask, stencil mask Potter cut vinyl Light first pass Full
enovating an old sign is something like a makeover. The ‘after’ appears beautiful true to the original, but sports an even better, brighter look. And when a sign renovation includes moving from fluorescent bulbs to bolder, brighter LEDs, there’s also a significant energy cost savings. One restaurant owner in Keene, NH recently discovered how a relatively simple sign renovation can make a big difference in how people view the business. Upgrading, Updating a Business Sign Long established Papagallos restaurant has legions of fans in the Keene, NH area. But people who are new to the area or who are driving through town on business might not have known what they’d find on the menu. The Papagallos family specializes in Italian and Mediterranean cuisine. But the
The Merc at Moody & Main has an urban feel thanks to its location in downtown Waltham, but rents are about 25 percent less than new buildings!
Interior signage is a complex animal. One part interior design, one part marketing, one part pure function… with equal parts art and creativity, budget-sensitivity, building ordinances and regulatory compliance. We field a lot of questions about interior signage – many related to ADA regulations and building codes, others about branding, longevity of materials, and ROI. Below, some of the most popular posts and tips on interior signage from 2016. If you have an interior branding, POS, wayfinding, or other signage project coming in 2017, take a look at some of these interior sign examples, or contact us directly with your questions. We’re happy to help you tame your complex interior signage “animals!” Tips and descriptions of some related Boston-area sign
Shopping center developers know they need to help tenants capture point-of-sale traffic on Black Friday – the busiest shopping day of the year. More importantly, effective signage should attract shoppers all year long. An out-of-date center with tired signage just won’t draw the traffic it needs to. But rather than a complete renovation, sometimes the most effective – and affordable – solution is to replace or upgrade the existing signage. Updated Signs Draw Attention, Increase Mall Traffic Metro Sign & Awning frequently works with developers and municipalities to modernize freestanding sign structures. We have retrofitted signs on many established properties to utilize dynamic, digital boards to display news about new tenants, promotions, and shopping center events – ultimately increasing traffic and sales. Retail
National Amusements is committed to providing the ultimate entertainment experience in theatres around the world under its four cinemas brands – and that ultimate experience includes modern, exciting signage. Metro has worked with National Amusements to rebrand inside and out. Interior Signage conveys branding for Showcase Cinema Ensuring the brand identity is consistently carried through all interior and exterior signage is important – and making sure the signage is bold, beautiful and attention-grabbing is just as critical to the theaters and property managers. During its long-standing relationship with National Amusements, Metro Sign & Awning has provided interior and exterior signage for several of its theaters in Connecticut, Massachusetts, New Jersey, New York, Ohio, and Rhode Island. Last year, Metro crews worked in
Copyright 2022 MetroSign and Awning, All rights reserved | Privacy Statement | Terms of Use