ARCHIVE: Category Archive for: Metro Sign

Hidden Messages In Signage

Most communication is simple, with a single layer of meaning. But once you get into the world of graphics – where the best signage lives and thrives – you begin to find opportunities to communicate more than one message at a time. Here are a few examples of public, possibly familiar graphics that exemplify the potential for signage to be a powerful tool of communication. Wendy’s has a new logo, but it contains a hidden message that’s very old. Can you spot it? … It’s the word “mom” woven into the red-headed girl’s collar. I guess the idea is to evoke home-cooked foods, family dinners, and perhaps even a dose of unconditional love. None of that is guaranteed when you’re

National Amusements’ Showcase Cinema XPlus theaters are large format auditoriums featuring Dolby Atmos™ sound and today’s most advanced digital projection and screen technology. All the advanced technology deserved a new look, and Metro Sign and Awning created the interior signage to ensure the brand portrayed the just-right image. Just in time for the Thanksgiving weekend, we completed installations in Farmingdale, NY, Island 16, Holtsville, NY (with our New York partner, Vallesigns), and Lowell, MA theaters. Some of our work included new lobby illuminated identification signage, projecting illuminated restroom signs and the new stainless back lit/blue LED illuminated XPLUS signage. If you haven’t had a chance to experience the newly renovated Showcase Cinemas theaters, we suggest checking them out. Back lit channel letter mounted to a

Business signage plays an important role in the life of any city, not only because it supports commerce and the livelihood of individual businesses, but also because the overall appearance of a city’s signage helps communicate and even define its character. Think about the differences in signage between Boston and Las Vegas, for example, and what that signage says about each of those cities. Generally, governments do not heavily regulate the content of any signs (although the Americans with Disabilities Act does set forth some standards for signage content). Rather, each city government tends to develop its own set of signage regulations, in an effort to control the appearance of the city’s built infrastructure and also to tame the impulses

The United States Sign Council Foundation, as a part of its on-going effort to provide verifiable information about the optimal usage of signage, has issued a new report titled: “The Economics of On-Premise Signs.” The report makes fascinating reading. It covers everything from the various rationales for local signage regulation to the impact of signage on communities, customers, and businesses. But even more interesting are the discussions of potential signage benefits (which we’ve previously touched on, here). Understandability For example, the report details how a sign that is easier to understand “imposes fewer cognitive demands on the viewer.” Ultimately, more understandable signs allow customers and prospects to learn more about what a business offers. What enhances this kind of signage

When the Boston Public Library wanted dramatic new exterior environmental graphics – including interpretive panels and engraved pavers – at its newest branch, in East Boston, they turned to the noted architectural firm, William Rawn Associates. Rawn, in turn, asked for consultative help from Arrowstreet. And when the time came to fabricate the designs, Rawn and Arrowstreet came to us. The East Boston Library is the newest branch library in the Boston Public Library system. Located in the middle of Bremen Street Park, the building features three entirely glass walls and soaring roof that allows in filtered light, helping to connect the new Library’s indoor resources with the Park’s natural outdoor elements. A new series of interpretive panels are located

In a typical building, the glass entry doors and any adjacent windows create more opportunity for unwanted energy loss (in winter) and gain (in summer) than any other structural element. During the summer, for example, a single square foot of unshaded glass can allow more energy into a building than an 8′ x 10′ insulated wall. That’s a big reason why, as we’ve noted here, designers and business- or building-owners are looking more frequently toward adding new entry awnings at key traffic and visibility locations. Once installed, high-quality awnings help limit the location’s energy gain and loss every day and night, and do this during their considerable service lifetime. As a result, their benefits work out to be extremely cost-effective.

You’ve seen our vehicles and team members at various schools, colleges, municipalities and libraries over the past years. North Reading High School, East Boston Public Library, Suffolk University, City of Holyoke Park Program, Museum of Fine Arts, City of Lowell Façade Revitalization Program…. just to name a few. We work with fabulous architects and designers including Arrowstreet and Roll Barresi, and some of our fabrication designs are created by our own Metro Sign and Awning design team. We’re thrilled to announce that Metro Sign and Awning is now an approved member and provider of the Massachusetts Higher Education Consortium (MHEC). This means that as an MHEC member, is that your organization can now benefit from our expertise in signage design and installation,

9 Green Signage Tips You Can Use to Wow your Clients

When it comes to maintaining or upgrading business signage, one thing many business owners often fail to realize is that “going green” can be a great way to get better signage for less money. Retrofitting your existing signage to accept new, cooler-burning LEDs is just one example of how reworking an old sign can improve a sign’s appearance, effectiveness, and cost. Download the white paper to learn more about how you can upgrade your business sign for cost savings and environmental benefits.

Improving Logan Airport Customer Service

Improving Logan Airport Customer Service One key to keep airport travelers informed and moving efficiently is to provide them with real time information. That’s part of what’s happening now at Boston Logan International Airport, where new airport wayfinding, maps, and other signage will be displayed on digital signs in Terminal B and Terminal C arrival areas, as well as in the airport’s new Rental Car Center. The system will be supported by 27 curbside “countdown” signs that detail when ground transportation will next arrive. Digital signage has been or soon will be installed in the new Terminal B connector, as well as in Terminal E on the arrivals and departure level, baggage claim areas, and elsewhere. Some of the digital

There’s a lot of talk about “green” these days because many firms are jockeying to position themselves as environmentally conscious and more “green” than their competitors. The signage industry can be a major partner in this effort. To help bring you up to speed, here are 5 things you probably don’t know about “green” signage: 1. Signage can help a facility gain LEED (the US Green Building Council’s “Leadership in Energy and Environmental Design”) certification. For example, interior signs crafted from certain materials can provide credits toward LEED certification. 2. Upgrades to signage can provide big environmental benefits at major savings, compared with total replacement. Refurbishing old signage saves money and eliminates the use of new material (that doesn’t have