ARCHIVE: Category Archive for: Sign Design

Improving Logan Airport Customer Service

Improving Logan Airport Customer Service One key to keep airport travelers informed and moving efficiently is to provide them with real time information. That’s part of what’s happening now at Boston Logan International Airport, where new airport wayfinding, maps, and other signage will be displayed on digital signs in Terminal B and Terminal C arrival areas, as well as in the airport’s new Rental Car Center. The system will be supported by 27 curbside “countdown” signs that detail when ground transportation will next arrive. Digital signage has been or soon will be installed in the new Terminal B connector, as well as in Terminal E on the arrivals and departure level, baggage claim areas, and elsewhere. Some of the digital

Make Bold Statements With Dimensional Signage Dimensional (also called “3-D”) signs are another powerful tool in our “signage expert” portfolio. Whether built for indoor or outdoor installation, these vivid, tactile signs can be custom fabricated in almost any shape, color, and size to help realize almost any design intention. Dimensional signage readily stands out from the visual background and has been shown to work very well for such signage applications as: Company Logos and Logotypes Building Identification and Numbering Directional and Wayfinding Signs Office and Lobby Branding While dimensional signs were once a relatively difficult and complex option, today, with our expert technicians overseeing our state-of-the-art, computer-controlled cutting equipment, we can quickly and accurately translate almost any design into dimensional

The Boston Redevelopment Authority recognizes that storefronts and signage significantly shape the character of a given district. To help control and improve that character, the BRA and the City of Boston have enacted regulations and established guidelines for the city as a whole, and for many special districts. The idea is to help ensure that storefronts and signage complement their local neighborhoods. Nevertheless, every effort is made to allow individual business owners to effectively promote their goods and services, and also to express their individuality and creative ideas. Over the years, Metro Sign and Awning has developed a good deal of expertise and experience in working with the various regulatory agencies, helping business owners, architects, and developers to realize their

Channel letters are among the most common signs we make, and for good reason. They are cost effective, easily shaped, extremely vivid (when designed well), and long lasting. Here are a few facts you probably don’t know about channel letter signage: 1. Because of the innate flexibility of channel letter fabrication, these three-dimensional signs can be made in almost any font or graphical shape, in almost any size, color and style. The major limitation on channel letter signage tends to be local zoning codes and other regulations. 2. Channel letters displayed against a solid color background can be seen and recognized from great distances. One common guideline is to size the letters 1.5 inches high for every 25 feet you

The term “ADA Signs” is now in widespread use among architects, general contractors, developers, and signage experts. “ADA” stands, of course, for the Americans with Disabilities Act. But the term “ADA Signs” is misunderstood almost as often as it is interpreted correctly. For example: 1. A great many people believe that “ADA Signs” refers to those containing Braille symbols for the benefit of people who are visually impaired. That’s like saying elevators are installed in buildings for the benefit of people who are unable to climb stairs. The claim is true, as far as it goes, but it doesn’t go nearly far enough. While signs containing Braille and other raised characters are a highly visible expression of the ADA requirements,

We’ve written in this space about wayfinding signs more than once, but we’re still getting questions about them from business owners, architects, developers and construction industry people. To satisfy their curiosity and give everyone a place to start finding answers on their own, we’ve now compiled a brand new e-book on Wayfinding Signage. It covers such important topics as: What makes wayfinding signage so difficult to do well? Why bother struggling to get wayfinding signage just right? How to take the big first step on any wayfinding signage project. and much more. As experts in wayfinding (and other) signage, we actively enjoy sharing what we know with others. So it was fun for us to compile this easy-to-read e-book, which

We are pleased and proud to announce that we have completed the acquisition of the premiere sign company in the Southern New Hampshire and Vermont region. Custom Designs Signs (CDS), located in Keene, NH, has been a leading provider of signage design, fabrication, installation, and service since 1969. The company has built its enviable reputation by crafting high quality and eye catching signs and displays for a large number of local businesses, architects, and developers in the greater Monadnock and Brattleboro regions of New Hampshire and Vermont. Recent projects include the Keene State “Wall of Donor Recognition,” Nanotech, Brattleboro Ford, TGI Friday’s, and The Center at Keene. Key people at CDS, including Jim Vitous and sign maker Kris Arnold, will

How much do you really know about signs and signage? Avid readers of this Metro Sign and Awning blog are probably near-experts in signs and signage, with a detailed understanding of signage technology and an encyclopedic knowledge of signage history. To see how much you know, here’s a quick quiz based on previous posts in this blog. How many answers can you get right? All the answers should be known to you, provided you’ve been reading this blog: Question 1: How many ways can you easily calculate the Return on Investment (ROI) of your signage: a) In comparison with other advertising expenditures. b) In comparison with any other expenditure – a purely financial calculation. c) In comparison with your competitors’

Your logo is an essential part of your business identity. Properly designed, it provides an instant – and memorable – point of recognition for who you are and what you do. Having been around the track a few times, we have first-hand experience with both the difficulties and the opportunities inherent in any logo design or redesign project. We’d like to share with you some of what we have learned. Whether you are developing a new logo from scratch or updating one that has outlived its effectiveness, there are at least six things to bear in mind: 1. Before you consider any logo design, be sure you understand your prospective customer or clients as deeply as you can. An effective

One of our most demanding projects in recent memory has been taking part in the rebranding of a chain of medical centers that crossed not only state but national borders! It began in March of 2014 when one of our long-time customers, Winbrook Associates, asked us for help. Their customer, Lake Region Medical, had purchased all 18 locations of a company called Accellent, and now the facilities had to be re-branded. We began with a design review and offered some initial signage concepts. But to support the rebranding while the design and build process took place, we installed temporary banners at every location: Just the name “Lake Region Medical” in black text on white material. Our crews surveyed the local