ARCHIVE: Category Archive for: Sign Types

Why It’s So Easy to Love Neon Lights

Neon lights evoke a certain nostalgia. This long-lived lighting, while not as efficient as LED neon lights, is durable and long-lived, often lasting for 50 years or more. The technology behind neon is over 100 years old. Its invention predates the battery, phonograph & other simpler technology. Still a favorite of interior architects because of its uniqueness as an American experience especially in the post-WWII era, the neon light owes its existence to another innovation: the process of air liquefaction. This process converts gases (like neon) to liquid via cooling and reheating. However, because bulbs require large quantities of neon and pure neon is difficult to obtain,  it took 10 years after developing air liquefaction to patent neon lamps. Learn

Fun with LED Neon

For more than 100 years, neon signs have blazed brightly, humming faintly as their curved and bent tubes illuminate the night. From New York’s Times Square and Miami’s Ocean Drive, to Las Vegas’s strip and Tokyo’s Shinjuku, neon light signs advertise products, companies, and so much more. An Evolution in Technology Neon’s lo-fi tech made it attractive to even smaller businesses. Barber shops and restaurants, bars and local entertainment venues hung signs to attract attention. These bright, colorful signs shine even through dense fog and rain. But they’re still more expensive than LED neon signage. In fact, the very first neon signs cost up to $12,000. While prices have dropped considerably, they still represent a significant investment of marketing dollars.

Apartment Branding: Everything You Need to Know

Find out what it takes for your brand to be recognized and remembered with our comprehensive guide to apartment branding.

Developing wayfinding systems in museums

Good museum wayfinding is essential for thepublic to get the most out of a visit to your museum. in this article we look at best practice for museum wayfinding, from signage to

The Importance of Signage in Branding Multi-Family Buildings

Believe it or not, when it comes to choosing where to live, attractive branding can make the difference between signing a tenant and having vacancies. Think about other brands with logos that trigger instant recognition: Coca~Cola’s white lettering on a red can; the Nike swoosh; Adidas’ black and white trefoil.  Looking to fill a brand new apartment building? Start by establishing brand recognition within the community. Want to keep residents from leaving? Associate that brand with trust, reliability, and value. Still not sure if an apartment community really needs its own brand identity? Check out these statistics: 66% of consumers indicate that shared values influence the brands they choose 75+% of consumers make purchases based on brand/company name 90% of

2021 Signage Trends

An explosion of technology innovation has fueled and supported creativity across many industries — and the signage industry is no exception. Companies — retailers, business owners, healthcare facilities, and other entire industries — have been forced to strategize ways to remain relevant and profitable during the COVID-19 pandemic.   The signage industry has been right there offering unique solutions to help companies achieve their goals in part by upgrading, rebranding, or revamping their images.  But what does that look like in 2021? A return to minimalism A focus on sustainability Increased use of digital signage Diverse innovations Greater personalization Expanded faux finishes More Interaction Refreshed Wayfinding Celebrating Minimalism Constantly bombarded by messages and tens of thousands of images daily, we crave a

4 Digital Signage Retail Case Studies and Why They Work – ScreenCloud

How retail brands like Lenovo and Soletrader are doing digital signage screens throughout stores, in-store promotions, pop-up events and virtual showrooms.

Which Types of Media Can Wide Format Printers Print On?

Learn more about Which Types of Media Can Wide Format Printers Print On? from the category on Kelley Connect.

3D printing is adding a new dimension to signage

Many companies and brands rely on signage with channel letters to catch the attention of customers. This failsafe marketing method’s been used to display brand names or logos on building sides, in shopping malls, at trade shows, and more. But with the average American exposed to an estimated 4,000 to 10,000 advertisements daily, companies are looking at how to maximize their marketing against a whole lot of increased noise.   Large format 3D printing technology has added flexibility and freedom for design. Now signage manufacturers can produce cursive words, a complete logo — or just its graphic elements, and more. This technique is also faster than traditional methods, and because it reduces manual elements of the production process, production errors also

Signage for Financial Institutions

Banks, credit unions, and other financial institutions reap many benefits from effective signage. Well-designed and placed signs can: Grow outreach Promote financial products, services, and branch events Share news and other updates with customers and employees Improve customer experiences Enhance inside and outside wayfinding Visual elements echoed in each branch create a cohesive journey for customers. From bold, eye-catching monument, blade, and pylon signs to window graphics, posters, and electronic signs, we’ve got you covered. Invest in Your Brand Our Metro teams help you communicate brand messages through different graphic opportunities — wall graphics, channel letter sets, monument signs — to communicate stability, reliability, and great service. Wrentham Cooperative Bank When Wrentham Cooperative Bank rebranded, Metro teamed up with NES Group

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