In brick-and-mortar retail, everything that supports the store setup, from the point of sale display to staff — is designed to evoke emotions and make impressions. It’s no wonder, then, that the role of dynamic, digital signage has increased. These four case studies show how different retailers successfully incorporated digital signage to drive brand and sales: at point of sale, in pop-up stores, as a complement to online/ offline retail, and in the showroom.
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