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Category Archive for: Signage Tips

Hundreds of Complaints Flood In About New York Store Signs, but From Whom? – The New York Times

When a sudden spike of anonymous 311 calls started coming in to report improper signs or awnings on establishments, business owners in New York began scrambling to take theirs down. Now, many areas have unrecognizable businesses due to the lack of signage. The motive of the caller or callers is unknown, but businesses aren’t taking the chance of having to pay a significant fine. Metro Sign & Awning is committed to protecting your business by ensuring compliance with regards to local regulations.

How to Determine the Right Sign for Your Business

What is the best way to establish a significant and differentiated presence for your business in the market, one that attracts and retains customers? A big part of it is branding.

An effective marketing strategy includes branding and reflects your business’ identity and values. And one of the best ways to establish your brand’s identity is through signage, especially exterior signage. A useful way to further your marketing engagement, signage will help you to convey your business message better and reach […]

How to Right-size Your Signage Project

Signage projects, whether big or small, can involve multiple moving parts. As a business owner, the last thing you want to do is deal with a complicated and difficult signage project. By right-sizing your signage projects, you can reduce headaches and end up with a signage project that saves you time and money. Metro Sign and Awning prioritizes lean management as a method to manage your projects and make your signage experience as smooth and cost effective as possible.

Metro Sign […]

Sign Materials Matter: When Plastic is Greener than Wood, and other Environmental Impact Issues

Plastics often get a bad rap, but many are environmentally friendly. High-density urethane (HDU) and expanded polystyrene (EPS) are prime examples. In fact, over a sign’s life cycle, some plastics are greener than wood.

Because HDU and EPS suppliers know having minimal environmental impact is a competitive advantage, they manage their manufacturing processes to reduce waste. Also, many manufacturers use a high percentage of post-consumer recycled materials in their products.

Financial and Environmental Benefits of HDU and other Plastic Signage Materials

In addition, from a […]

What You Need to Request a Quote for Exterior Signage Projects

Whether you’re in the early planning or construction stage of a new residential or mixed-use development or starting to think about a new sign (or

signs for a new location) for a local business, at some point, you have to request a quote for that signage.

In order to take your sign ideas from early brainstorming sessions into installed signage reality, there’s a process called “budgetary reality.” It’s probably safe to say that requesting a quote – and getting estimates on signage […]

How Signs Stay True to Brand and Meet Design Requirements

Can you see me now? Verizon Wireless, and many of its authorized dealers, depend on Metro Sign & Awning to see that their signage represents the company well on many sites.

For some time now, Metro Sign & Awning has been an Authorized sign manufacturer for Verizon Wireless. And while the company has a comprehensive, 200-plus-page book of branding standards, there’s a surprisingly large “gray area” and much needed flexibility built into the process of design review.

Accurate Information is Key to […]

ROI Calculator

As strategic planning for 2018 is underway, we are developing concepts and specifying projects for several branding (and rebranding) projects. Signage materials, designs, and fabrication techniques vary so much that our clients are often surprised to find out how much sign they can get within their budget – and how attractive and effective their new signage can be. If you’re considering a rebranding projects, start here to begin to estimate your signage investment.

How Much Does a Sign Cost Calculator

What does a sign cost?

Compared to what?

A Superbowl commercial spot? Promotional giveaways? Couponing?

A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways.

Familiar Signs Are Good, Overlooked Signs Are Not

Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a […]

How Effective is Your Signage – Survey

Boston Metro Sign & Awning

You don’t want ANYONE to overlook your business signage. But it may be so familiar to you that you barely notice it – and you could be losing business because of that. It’s time to take a fresh look and pay attention to what your sign says about your business.

Attractive signs get customers to come in and spend

There are two ways to consider your signage with fresh eyes. First, from a “what you see” standpoint. Is it as big, bright, […]

Is Your Corporate Signage Environmentally Sound?

Each year in April, Earth Day gets a lot of attention. But when the activities are over, it’s easy to forget about our intentions to reduce our businesses’ impact on our environment. For years, Metro Sign & Awning has worked with its clients to create high-impact signage while minimizing its impact on the earth and maximizing our customers’ return on investment. (In fact, we wrote a whole white paper about it; take a look – it’s free!)

Below, we share three of the guiding principles we follow, on Earth […]

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