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A Guide to Freestanding Signs for Your Business

Exterior Signage, Freestanding Signs, Signage 101

Freestanding signs are a great way to inform your customers and promote your business. But with all the different types of signs available, it can be hard to find the right sign for your needs.

We are here to help. Read on to learn more about the different types as well as all the benefits freestanding signs have to offer.

Visit Our Portfolio to see examples of the various types of freestanding signs.

Pylon Signs

Pylon signs are freestanding outdoor signs mounted on a single or double pole. Due to their height that can be seen from greater distances than other freestanding signs. Depending on their placement, single or double-sided signs are available, along with extra features such as illumination.

The defining feature of pylon signs is also their greatest benefit. Their improved visibility compared to other sign types mean that they stand out at a greater distance, allowing them to act as a landmark. In areas such as shopping centers, this will allow you to stand out from the pack and broadcast your brand.

Post & Panel Signs

Compared to other signs, the smaller size of post and panel signs allows them to be placed at eye level in or just outside your business. This is the perfect placement for visibility to foot traffic. An attractive, quality sign will help you stand out from your nearby competition and link brand recognition with your business location.

The simplicity of post and panel signs means that they are less expensive than other sign types, and are quick and easy to update. It’s even possible to incorporate additional elements like brochure holders.
In crowded locations, post and panel signs can act as a landmark for customers looking for your business, and an advertisement for your potential customers. 60% of businesses that added or updated their signage see a 10% increase in sales, so a post and panel sign will quickly pay for itself.

Monument Signs

Monuments signs are the most visually impressive form of the freestanding sign. Like Post and Panel, they are low profile but are a single structure that incorporates design elements into the construction.

They are made of long-lasting materials that allow a custom-designed sign to incorporate your building’s architectural details.

The increased size of monument signs means that they combine the visibility of pylon signs with the eye level accessibility of post and panel. They give equal visibility for pedestrians and motorists alike, which means that they are best placed near to roads and sidewalks.

Thanks to their construction, monument signs are well suited for anything the elements can throw at them. Solid and long-lasting, they effortlessly send the message that your business is well established and will be around for a long time to come.

Freestanding Signs

Every type of freestanding sign has its own benefits, and the perfect one for your business will depend on where you intend to install it. But whatever you choose, you can be sure that a custom-built sign will be a real asset to your business and will pay for itself in no time.

Signage is a critical investment in your business, so if you are interested in installing or updating your signage, you can find more information at Metro Sign and Awning. Our signage professions will save you time and reduce your liability, and help you increase awareness of your business and brand.

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