From Concept to Design to Fabrication – GSEM Signage Enhances Organization’s Brand
Girl Scouts of Eastern Massachusetts (GSEM) came to Metro Sign & Awning with a challenge. GSEM’s five camps, with locations in Andover, Brewster, Plymouth, Waltham, and Pelham, NH, needed signage that would be highly visible, beautiful, and durable. The signs needed to reflect the organization’s mission as well as its brand, stand out night and day, and complement the camps’ beautiful natural settings.
As a non-profit organization, the budget was non-negotiable. And then there was the timeframe: concepts for exterior signage that needed to be designed and fabricated into reality – and installed – before the upcoming camp season and a popular annual event.
Sign Concept to Reality
Metro Sign and Awning Assistant Sales Manager Audrey Peterson acknowledged, “This was a very challenging project with significant timing constraints. High-end faux finishes were desired, and durability was a real concern.”
GSEM brought ideas to the table, and Metro’s team took them from concept to reality – making suggestions along the way to achieve the desired look, while working within the required budget.
Peterson was thrilled with the results that Metro’s experienced fabricators achieved. “They did some amazing paint work,” she said. “That work is especially noticeable on the entry signs, where the plastic framing was treated to make it look like weathered wood.”
“They also used powder coated panels for the backgrounds with wood prints for a real wood look that would withstand all of the exterior elements for years to come.”
Lighting the Way: LEDs Make Map Signs Easy to Read
The maps were made with removable panels for easy future change outs, and Metro’s fabricators used LEDs in the cabinets so the messages would be visible no matter what time of day. Because the camp is open year round, the signs need to be visible regardless of weather or time of day, the LEDs were ideal, providing a low maintenance and energy-efficient solution.
Supporting Girl Scouts of Eastern Massachusetts
GSEM selected Metro based on its price point, reputation, capabilities, service, and warranty – but the scouting organization got even more than it expected.
“Metro graciously donated considerable design time to make GSEM’s vision a reality, and provided many recommendations and ideas to ensure the project could be completed within the allotted budget,” Peterson said.