Green Signs Attract Business
About 20 percent of US adults identify as “green” consumers – a demographic that’s expected to grow by nearly 40 percent in the next decade. Unfortunately, as your retail clients can attest, consumers who say they support efficient production methods and low-emitting, non-polluting and sustainable products don’t want to pay more to fund those earth-friendly ideals.
Green to Gold author Andrew Winston calls environmental appeal the “third button” to push when selling products. The first two: price and quality. (Give consumers points for being practical.)
Happily, green signs provide that third button – a button that can be pushed as long as the sign is visible. Signs appeal to shoppers’ sustainable sensibilities, giving them the positive feelings they crave, without requiring them to pay more for products.
Share the good news
Help your clients understand how to promote their signs’ green benefits and attract more environmentally-conscious consumers to their businesses.
Metro Sign provides its partners with a free press release template clients can use to promote their new, green signs. Contact Elena Berry to find out how your customers can highlight the benefits of their signs to environmentally conscious shoppers.