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The Economic Value of On-Premise Signage

Exterior Signage, How Much Does a Sign Cost, Others, Signage ROI, Signage Tips

Signs are a fundamental mechanism for announcing your business to the world, attracting new customers, and setting expectations about your brand, your products, and your service. Over the years, businesses just like yours have tried and tested a variety of signage strategies and tactics, and have generally settled on those that work best. This Infographic details some of the most effective ways that business owners use and improve their signage to help their businesses grow.

(Click Infographic to see full image)


Although signs are shown to be effective at generating new business, the majority of companies have only one or two signs. Larger companies, however, are likely to have three or more signs. Perhaps this is one of they ways they became large.

Wall and Pole signs are the most popular for businesses, accounting for more than two-thirds of all designs and installations. Yet other styles of signage, properly deployed, can also be effective at growing your business.

Signs can effectively perform a multiplicity of functions, for a relatively fixed cost, as they do it 24/7/365.

Experience shows that if your sign conveys a powerful message, and is properly placed, it will do a great job for your business.

Signs are all about attracting attention, so business owners are making their signs more attractive and compelling. While changes that improve results are always welcome, there’s little need to change and improve a sign that’s well-designed and well-located when first installed.

Few advertising expenditures or other investments can directly increase the size and profitability of your business as rapidly and significantly as a well-designed, well-located sign.

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