ARCHIVE: Category Archive for: How Much Does a Sign Cost

The Power and Cost-Effectiveness of Exterior Signs

Signage offers a visual and branding advertising strategy with tremendous power. Essential for building brand visibility and increasing awareness, well-designed and thoughtfully placed signage can last decades and will attract thousands of customers to a brand over time. Exterior signs stay evergreen, delivering continuous, repeated impressions to help reach business goals by: Attracting prospective customers—76% of consumers enter businesses because of the signs. Creating brand value—68% of consumers believe a business’s signs reflect the quality of its service and products. Driving impulse sales. Establishing a brand—a sign can attract up to 50% of a new business’s initial customers. Giving customers a first, and lasting, impression of a business—75% of consumers told others about businesses they noticed because of the signage.

Whether you’re in the early planning or construction stage of a new residential or mixed-use development or starting to think about a new sign (or signs for a new location) for a local business, at some point, you have to request a quote for that signage. In order to take your sign ideas from early brainstorming sessions into installed signage reality, there’s a process called “budgetary reality.” It’s probably safe to say that requesting a quote – and getting estimates on signage projects – is nobody’s favorite part of the job. At Metro Sign & Awning, we understand that – and we also know getting your signage quote right is a very important part of our job. How to

What does a sign cost? Compared to what? A Superbowl commercial spot? Promotional giveaways? Couponing? A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways. Familiar Signs Are Good, Overlooked Signs Are Not Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a neighbor. Signs can generate word of mouth and referral business simply because people feel comfortable with what is familiar to them. On the other hand, you don’t want your sign to become “part of the

You don’t want ANYONE to overlook your business signage. But it may be so familiar to you that you barely notice it – and you could be losing business because of that. It’s time to take a fresh look and pay attention to what your sign says about your business. Attractive signs get customers to come in and spend There are two ways to consider your signage with fresh eyes. First, from a “what you see” standpoint. Is it as big, bright, and bold as it needs to be? If other businesses have grown up around yours, your sign may have gotten lost in the mix. For example, if you’re the restaurant everyone refers to as “by the hardware store,”

You maintain your business signage, keep it clean and free of graffiti. But as with any major investment, there may come a time when it no longer performs as you expected, no longer brings you the visibility, customers or brand awareness it originally did. In fact, you may even find that your signage portrays the wrong image of your business – an outdated logo, a sign in disrepair, etc. So how do you know it’s time to upgrade or replace your business signage and get it back working for you? The first choice is often to ditch the old signage completely and start fresh, but it’s not always necessary in every situation. In fact, reworking an old sign can improve

Time marches on, and with it, technology. There was a time when neon and fluorescent lighting for signage was “high tech” and just about the best we could do. But those times are now gone. Today, we’ve discovered LED illumination, and it’s advantages are literally stupendous. They include: Major savings on operating costs and maintenance. Less pollution, land-fill, and greenhouse gas emissions – so they’re better for the environment. A more modern appearance for any signage – even outdated ones. Better visibility at night, in fog or rain – just about any weather conditions. Far less prone to breakdowns, damage, wear and tear, or unforeseen failures, so they’re more reliable. Last far longer, so your signage investment stretches over many

“Regardless of how and why new signage regulations are implemented, change is hard,” said Metro Sign & Awning Owner Tom Dunn. Businesses in Redmond, OR have voiced their frustration at being required to remove signs that were ruled non-compliant in 2008 when their Downtown Overlay District was created. In many ways, it’s similar to the Downtown Waltham Partnership, although the Storefront Improvement Program (SIP) here in MA was pretty business-friendly. Change: Some Pain, Lots of Gain When a major shopping district overhaul is underway, everyone focuses on the new look. Quickly, the focus turns to required changes in behavior – thanks to altered traffic patterns, new businesses, hours, and rules. In the case of the Downtown Waltham Partnership, businesses got significant help

Signs are a fundamental mechanism for announcing your business to the world, attracting new customers, and setting expectations about your brand, your products, and your service. Over the years, businesses just like yours have tried and tested a variety of signage strategies and tactics, and have generally settled on those that work best. This Infographic details some of the most effective ways that business owners use and improve their signage to help their businesses grow. (Click Infographic to see full image) Although signs are shown to be effective at generating new business, the majority of companies have only one or two signs. Larger companies, however, are likely to have three or more signs. Perhaps this is one of they

One of the most frequently asked questions from prospects and clients alike is fairly basic: “What information do you need in order to work up a reliable price quote on my next project?” Casting about for new blog topics, it occurred to us that answering that question in this open forum would make for a valuable blog post. It would not only educate avid readers about how to speed and simplify the process of obtaining a meaningful price quote, but it would also serve as reference material to which we could point newly interested people who need to know this answer. So let’s start at the very beginning: Step 1: You realize you want some kind of signage. Step 2:

Another Way To Improve Signage ROI – Add Quality and Features!

Any business is inherently interested in knowing the return on investment (ROI) for the important actions it’s considering, because doing those calculations not only makes it easier to choose among different strategies, but also helps identify which of several possible actions should be prioritized and which ones are better delayed. With signage, you can do two varieties of ROI calculations: ROI in comparison with other advertising expenditures Pure financial ROI in comparison with any type of expenditures If you haven’t already, by the way, you can check out your signage ROI with our unique Business Sign R.O.I. Calculator. Either way, you’ll find that the cost of signage is relatively small compared to all the other expenditures you are making to