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Building Relationships at Salem State University – Higher Education Series Post 4

ADA, Branding, Colleges and Universities, Customer Spotlight, Metro Sign & Awning, Wayfinding

Some partnerships are made to last — and such is the case with the relationship between Metro and Salem State University, a client since 2003. Over the years, we’ve updated or added just about all the college’s campus and Americans with Disabilities Act (ADA) signage. From monument signs and flag banners to wayfinding signs, building identification, directory signs, and pretty much everything in between, we’ve made sure that everything we create fits Salem’s brand.

Working in tandem with Salem’s marketing and facilities people on a series of projects over the past 17 years has allowed us to develop the partnership. It’s Metro Sign’s responsiveness and the quality of signs we make that make us the go-to choice for the university. What’s come through over the years is that Salem appreciates that we’re looking out for them — and we respond quickly to their needs, whether it’s updating a sign for a newly hired professor’s office or tackling a larger project.

And just as we’ve worked with our other higher education clients, like UMass Boston and Suffolk University to keep their projects on budget, we’ve done the same with Salem. The university has many upscale signs throughout the campus, but when they need something with more functionality that doesn’t require the highest of high-end qualities, we can offer alternatives that won’t break the budget.

We respond quickly, too, without needing to jump through many hoops when a project that “needs to happen now!” appears on the horizon. For example, the local fire department informed Salem that they were concerned that their personnel would struggle to find the fire panel control room which was tucked away in a corner of one building. The Metro Sign team spent an afternoon mapping out routes from each building entrance to that control room and used those maps to create specific signage to help the fire department navigate quickly to the room.

As with all our clients, when you work with someone over time, you build relationships and become friends. You understand the way your clients work and can anticipate and understand their needs. We believe that our commitment to building trust allows us to keep not just Salem State but all our clients happy project after project.


Read more posts from our Higher Education Series:

About the Series – Metro Sign Helps Colleges and Universities Enhance Messaging, Signage, Wayfinding, and More

Keeping Pedestrians Safe at Fitchburg State – Higher Education Series Post 1

Controlling Costs on a Complex UMass Boston Signage Project – Higher Education Series Post 2

No Signage Project Too Big at Suffolk University – Higher Education Series Post 3

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